The global private brand products Asia Fair (PLF), co founded by the private brand professional committee (PLSC) of Shanghai brand licensing Enterprises Association and the American private brand manufacturers association (PLMA), has been successfully held for more than ten times since 2010. It has become the world's private brand industry, following Chicago Fair (1981) and Amsterdam (1986) After the exhibition, the third largest private brand exhibition is also the "troika" to promote the world's private brands.
PLF has become the largest private brand product event in China and even in Asia. At present, China's retail industry is at a crossroads where to go, and the development practice of the world's retail industry has proved that the development of retailers' own brand is a necessary way for the sustainable development of the retail industry. With the rapid change of consumer behavior, the retail pattern is also undergoing earth shaking changes. Private brand has become the new blue ocean of the current retail industry.
Through the wisdom collision of experts and elites in the industry, 2018plf announced the coming of China's private brand 2.0 era by PLSC, which will also be the next outlet for China's retail industry to compete and develop resources. At the same time, China's private brand development will also enter a new stage of development. As PLF's influence is gradually expanding in the Asia Pacific region, PLF organizing committee has received a large number of feedback from retailers and Super enterprises in South China, hoping to hold exhibitions related to private brand products in South China. Therefore, in order to consolidate PLF achievements. It is decided by the private brand professional committee of Shanghai brand licensing Enterprises Association (PLSC) and Yadong exhibition to hold the sub exhibition of Asia Exhibition of private brand products (PLF China) in Shenzhen, China on July 1, 2021.
This exhibition will further promote the gain effect brought by PLF, create a stage for talents in China's private brand field to exchange, learn and display their products, and provide more service and learning, docking, development, exchange and other opportunities for retailers in South China.

Comprehensive food
Leisure food (Cereals, hard fruits, puffed fruits, preserved jelly, dried meat, dried vegetables, seafood snacks)
Grain, oil and non-staple food (rice, flour, grain and oil, condiment, seasoning)
Drinks, biscuits, cakes, candy and chocolate
North and South dry goods, nutrition and health care products, etc

Household goods
Household cleaning, care and fragrance products ﹣ household paper products ﹣ disposable products ﹣ household plastic products ﹣ clothing, footwear and accessories ﹣ household textiles ﹣ cooking and baking appliances, tableware, household appliances ﹣ outdoor products ﹣ 3C digital products ﹣ household hardware and gardening products ﹣ pregnancy, baby and children products ﹣ sports and office ﹣ intelligent manufacturing ﹣

Personal care
Oral and external non prescription drugs (vitamins, supplements, oral and external drugs) body and oral cleaning care (toothpaste, toothbrush, dental floss, oral cleaning, eye, ear, nose and foot care, wipes)
Medical first aid and medical accessories (thermometer, medical bandage gauze, health care first aid)
Women's, adult and infant care products - beauty and hairdressing products and tools

Please contact with the organizer before the exhibition.

• Telephone:021-50732258
• Address:Room 7101, Dongfang Shangbo Creative Industry Park, 3539 Dongfang Road, Pudong New Area, Shanghai

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