With the opening of the national second child policy, the pregnant and infant industry has developed rapidly, covering all aspects of clothing, food, housing, use, transportation, education and entertainment. The consumption market of pregnant and infant children has expanded dramatically, and has gradually become one of the emerging industries to stimulate domestic demand and promote consumption.

On the basis of successfully holding two sessions of pregnancy and infant exhibition, Hainan Nanguo baby mother and Infant Products Co., Ltd., Zhihai Wangchao communication group and other units give full play to their resource advantages and jointly hold "2019 Hainan International pregnancy and infant industry expo and Nanguo baby" children's festival "(hereinafter referred to as" 2019 pregnancy and infant Exhibition ").

With the theme of "parents and children's shopping and entertainment experience", the 2019 maternity and baby show focuses on the different needs of the new generation of parents, focuses on the four elements of "interaction, shopping, entertainment and learning", selects the world's mother and baby quality goods, gathers the most fun and interesting activities, and devotes itself to creating a mother and baby integrated with "pregnancy", "childbirth", "maintenance", "education" and "fun" Children's ecological closed-loop, focusing on building the best terminal interaction platform integrating brand business, retail chain and consumers, focusing on providing one-stop services for pregnant mothers, 0-6-year-old babies and 6-12-year-old children's families.

Main activities

1. Children's Music Festival: Nanguo baby competition, stage show, kangaroo egg transportation, one-way game, painting competition, low-carbon environmental protection handicraft workshop, small adult professional experience Kingdom, happy childhood birthday party, Chinese learning with children's growth, children's drama performance, flea market, pregnant mother talent performance, etc

2.2019 Hainan pregnant and infant ecosystem Summit Forum: gather together the top experts of infant and infant industry, many leaders of infant and infant industry, and national excellent channel providers, focus on the development trend of the industry, structural marketing concept, with a rational attitude, speak out freely, and offer suggestions for the development of pregnant and infant industry.

3. Nanguo baby competition: as a large-scale parent-child interactive image exhibition competition, it has been successfully held for many times. The competition is divided into 0-3-year-old Mengwa group and 3-6-year-old talent group. It is expected that thousands of Mengbao will participate in the competition and the final will be held at the exhibition site.

4. Labor pains experience: on site labor pains experience activity, let baodads experience the pain when their wives have children on site, and feel the difficulty when they are mothers.

5. Love donation: in the form of donation of materials and funds, special groups of children will be given care and help, and positive energy of the society will be promoted. After the opening ceremony, leaders will visit the museum.

6. Hainan women's and children's public welfare project promotion meeting: through project promotion, exchange the achievements of social organization construction, share social service projects, form a consensus and pool the social service strength of women and children.

Highlights of exhibition

1. Increase cash return and save money

→ merchant Coupons: exclusive coupons can be obtained for paid registration

1 yuan for quick kill: ice point discount and gimmick increase

→ shake the lottery: open it at every hour and shake it all day

→ order lottery: all users who order can participate in the order lottery

→ cash back at full amount: cash back at a certain amount in the infant and child commodity area, limited to the top 500 every day

→ 10000 yuan order red envelope wall: additional red envelope can be obtained for consumption over 10000 yuan

2. Ticket system locks customers, and the crowd is accurately positioned

$0 registration: free on-site tickets and check-in gifts worth $50

→ 38 yuan registration: get super deluxe check-in gift, exclusive coupons for merchants, participate in on-site activities, VIP enjoy the shuttle service of the exhibition

3. Mysterious appearance of cartoon figures and VR experience of Galaxy mirage

→ mysterious appearance of cartoon dolls, on-site interaction, group photo nostalgia

Dream back to Shenzhou, skydiving, flying cinema, X fighter, VR spacecraft and other experiences

4. Exclusive benefits and highlights of Tongle Festival

→ stage performance

→ Nanguo baby competition

Dream Theme parent-child paradise

→ labor pains, etc

Exhibition advantages

1. Strong customer source guarantee: take advantage of the customer resources and channel advantages accumulated by Nanguo baby mother as the leading enterprise of mother and baby, carry out one-to-one precise invitation and target customers.

2. The whole industrial chain of the first exhibition: the exhibition has a wide range of categories and products. In addition to maternity and baby products, clothing and accessories, food and health products, toys, children's carriages and beds and preschool education institutions, there are also early education, kindergartens, monthly clubs, women and children's hospitals, post natal recovery, domestic service, education and training institutions, which can be purchased at one stop.

3. Fast marketing: "2019 maternity and baby show" is pregnant with huge business opportunities, which can reach a large number of target customers, more than the target customers contacted in one year or even many years by the regular way such as door-to-door visit.

4. Public financing: it's a platform for cooperation. Each exhibitor's limited capital, resources and influence will be merged into unlimited income.

5. Small cost and large income: industrial exhibition, industrial chain aggregation, sharing cooperation resources, small investment and joint efforts. Zero distance contact with industry target customers, grasp the new trends of industry development, and share unlimited new business opportunities.

6. Hot spot activity drainage in the same period: attract the target audience to the scene through the activities of "Tongle Festival" and "Nanguo baby competition".

7. All media momentum: give full play to traditional media, new media, outdoor media, ground push and other channels to carry out seamless publicity and promotion, and accurately invite audiences.

8. Super affordable: gather hundreds of first-line brand manufacturers of pregnant and infant children to directly sell on-site, thousands of products to meet the "May Day" ultra-low discount promotion, and provide citizens with one-stop shopping service that saves effort and money.

9. Public welfare platform: take "2019 maternity and infant Exhibition" as the platform, hold an appeal to all sectors of the society, make everyone pay attention to public welfare activities, help the public welfare, give special care and help to children groups by donating materials and funds, and promote social positive energy. On the opening day of the exhibition, a donation ceremony will be held to attract the media to focus on reporting, enhance the reputation of the exhibition and expand the social influence of the exhibition.

10. VIP service: carefully investigate the route, the organizer will arrange special vehicles in the main area of Haikou City, large-scale supermarket and park, to pick up and send the audience free of charge, so as to facilitate the audience to visit the site.

Audience orientation (BtoC)

1. Pregnant mother, 0-6-year-old family, 6-12-year-old family.

2. Other retailers, distributors, etc.

Promotion (separate list)

500 thousand new advertising media + traditional media (network, TV, outdoor, local and self media integrated communication) have been launched in one hundred days to achieve full exposure.

1. Maternal and infant products: nursing products, cleaning and disinfection products, milk bottles, milk powder, skin care products, baby care appliances, etc.

2. Lathe steam seat: safety seat, crib, stroller, Walker, stroller, dining chair, etc.

3. Monthly medical treatment: monthly center, monthly sister-in-law's housekeeping service, maternity hospital, postpartum recovery, waiting bag, etc.

4. Early education and child care: early education center, early education supplies, parent-child swimming, parent-child paradise, kindergarten, training institutions, etc.

5. Children's toys: all kinds of brand toys, educational toys, early education toys, etc.

6. Photography institutions: parent-child photography, pregnant women photography, photography studio, etc.

7. Preschool education supplies: kindergarten equipment supplies, school buses, learning machines, etc.  

8. Children's financial products: banks, insurance and other financial institutions.

• Telephone:898 6523 0717
• Fax:898 6523 0717
• E-mail:m13876832183@163.com
• Address:10 / F, SOHO office building, CHUANGMEI Road, Xiyingmen building materials City, Yehai Avenue, Longhua District, Haikou City, Hainan Province

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