Invite world food to Hainan, and promote Hainan food to the world

Hainan International Tourism Food Expo is a large-scale international tourism Food Expo focusing on internationalization, specialization, popularization and authority. It is also an important activity of Hainan International Tourism Island happy festival. It has been included in the outline of the 13th five year plan of Hainan Province and the implementation plan of building an international tourism consumption center of Hainan Province by Hainan provincial government“ There are five characteristics: wide range of exhibitors, various types of exhibitors, high quality of investment attraction, prosperous exhibition popularity and win-win group exhibition and sales. It aims to fully implement the national strategy of Hainan free trade zone (port), expand international investment and trade cooperation, strengthen international tourism, food and cultural exchanges, and actively build a new platform for international cooperation. Inviting all the countries along the route to organize local well-known food enterprises to join the industry in Hainan, promote linkage at home and abroad, and create a new pattern of two-way opening of things, is a new measure for Hainan to build a large platform for international tourism and cuisine and to collude with the development of the whole region.

Time of activity:November 22-25, 2019

Venue:Hainan International Convention and Exhibition Center (Hall C and outfield)

Organizer:Hainan Provincial Department of tourism, culture, radio, television and sports, Hainan Provincial Department of Commerce, Haikou Municipal People's Government

Organizer:Haikou Tourism, culture, radio, television and Sports Bureau, Haikou Commerce Bureau, Haikou Convention and Exhibition Bureau, Hainan tourism and Catering Association

Executive unit:Hainan Pacific International Exhibition Service Co., Ltd

Supported by:China Cuisine Association, China Food Industry Association, World Hotel Federation

Exhibition scope:

Imported food, catering, packaged drinks, alcohol, leisure food, sweets, meat, aquatic products, nutritional food, health food, famous and excellent agricultural and sideline products, organic food, condiments, food ingredients, coffee, tea, kitchen appliances and equipment, all kinds of food machinery and equipment

Regional division:

International and domestic special image Food Museum (Hall C)

Focus on displaying packaged food of international and domestic enterprises

International Food Street / China time honored Food Street (e Pavilion)

Focus on the display of international specialty food and Chinese century old brand food.

Domestic characteristic food street / city / county characteristic food street (outdoor f zone)

Focus on the display of domestic, provincial, city and county characteristics of food.

Dining hall (g Hall)

Focus on the display of food and beverage ingredients and food chain.

Booth type description:

International intended customers:

Italy, Philippines, Pakistan, Thailand, Malaysia, Sri Lanka, Myanmar, Nepal and other countries, as well as Hong Kong, Macao, Taiwan and other regions

Brand intention customers:

McDonald's, yum group, Mengniu, Nestle, COFCO, Tsingtao beer, LUONIUSHAN, Haiken group, coconut group, Nanguo, Chunguang, China strong wine, Burger King, Starbucks, shiweiguan, coconut language hall, Hong Kong joy, Yifan sushi and other famous brands

Concurrent activities:

1. Hainan free trade zone (Hong Kong) International Tourism Food Summit Forum and establishment meeting of world food integrity Alliance

Focus on integrity management and food safety, solve the problems of people's livelihood, and ensure the safety on the tip of the tongue; improve the service and management level of the industry, and enhance the competitiveness of enterprises; target the international market, look at the global market, and enhance the international influence of Hainan; regularly organize the members of the alliance to carry out exchange activities, and realize information sharing among the allies; eliminate the vicious competition among the industry, advance and retreat together, and reduce the cost Business risk and cost; to build the brand effect of the alliance and actively participate in the activities of the alliance.

2. 2019 Hainan World Leisure Tourism Expo

In order to vigorously promote the opening up of the field of tourism consumption and strengthen the exchanges and cooperation of leisure tourism destinations around the Silk Road countries. As a key international tourism comprehensive exhibition in Hainan, it will provide high-quality and efficient comprehensive services for domestic and foreign exhibitors, buyers and professional visitors, implement the buyer invitation plan, hold professional buyer seller conferences, provide more convenient services such as appointment negotiation, publicity and promotion, further improve the service quality of the exhibition, enrich the service content and improve the participation effect. Active convergence and integration into Hainan will build a great opportunity for the free trade pilot area (port) and the "one belt and one road" development. It will set up an international communication and procurement platform for the leisure tourism industry in Hainan and even China, and open up an effective platform for the world leisure tourism industry to enter Hainan and understand China.

3. China International Catering Chain Exhibition

Invite Chinese and international catering chain enterprises to participate in the exhibition, sales, etc., to provide a high-quality investment platform for catering enterprises.

4. Opening ceremony of 2019 (20th) International Tourism Island Festival

Leaders of the provincial government attended the opening ceremony

5. New International Food Show

It collects new food products from many countries for consumers and purchasers to taste, so as to achieve the purpose of exhibition, sales, purchase and contract signing.

6. International wine and coffee Carnival

Invite international and domestic famous brands of red wine, coffee manufacturers, dealers, etc. to participate in the on-site promotion in the form of exhibition, on-site appraisal, sales, promotion and investment promotion, so as to increase the international elements of the Expo.

7. International characteristic food street

The international specialty food street focuses on displaying domestic and foreign specialty food snacks for consumers to taste.

8. China century old restaurant characteristic food street

The century old specialty food street focuses on displaying the century old specialty food snacks for consumers to taste.

9. International food new product promotion and Investment Promotion Conference

Upon the application of the exhibitors and the approval of the organizing committee, the exhibitors publicize and promote their special products on the site, 2 times a day, one in the morning and one in the afternoon. Focus on the promotion of new food products to help enterprises open up the market. Communicate, negotiate and sign contracts with professional buyers to improve product impact and expand market share.

10. Exhibition and selection of famous dishes

All cities and counties in the province will excavate and recommend 100 Hainan local characteristic ingredients and delicacies for centralized display during the exhibition; the representative "30 famous dishes and 30 famous snacks" will be selected by China Cuisine Association to improve the market influence and competitiveness of catering enterprises, which is really pushing Hainan cuisine to the world.

Media publicity:

Take TV, radio, newspaper, Internet, microblog, wechat, outdoor advertising and other platforms for publicity.

1. Traditional media: bind Hainan Daily, Nanguo Metropolis Daily, special zone daily, Hainan satellite TV, Hainan TV station, Hainan Radio and transportation station (news station) and other media to carry out all-round and multi perspective news reports.

2. Network media: with the help of the mainstream news network media in the province, such as people's network, Xinhua network, today's headlines, Hainan windows, Phoenix network, Nanhai network, Hainan online, etc., give full play to the advantages of the website to carry out all-round publicity and report on the Expo series activities.

3, new media: make full use of Xinhua news agency client, Sina micro-blog, Hainan international tourism island happy festival micro letter public number and other platforms to carry out publicity and promotion.

Previous review:

2018 (19th) opening ceremony of Hainan International Tourism Island Festival

Hainan governor Shen Xiaoming announces the opening of the festival

Opening ceremony

Opening ceremony

Liu Cigui (second from left), Secretary of Hainan provincial Party committee, Yan Chaojun (fourth from left), member of the Standing Committee of Hainan provincial Party committee and Secretary of Sanya Municipal Party committee, and other leaders communicated with famous chefs during the tour

Shen Xiaoming (third from the right), deputy secretary of the CPC Hainan Provincial Committee and governor of Hainan Province, Dong Keping (first from the left), general consultant of "Chinese taste" and other leaders toured the exhibition of 100 famous dishes

Liu Pingzhi (third from the left), vice governor of Hainan provincial government, is inspecting the Korean Pavilion

Zhang Qi, member of the Standing Committee of the CPC Hainan Provincial Committee and Secretary of Haikou Municipal Committee (first from the left); Tang Jiechun, Secretary General of Hainan tourism and Catering Association (first from the right)

Sun Ying (third from the right), director of Department of tourism, culture, radio, television and sports of Hainan Province; Cao Yuanxin (third from the left), deputy director of Department of tourism, culture, radio, television and sports of Hainan Province; Li Yaguang (second from the right), special executive vice president of China Cuisine Association and vice president of world China Food Federation

Entrance

Front gate of food street

Outdoor performance activities

Guest seat of Summit Forum

Summit Forum food alliance launch ceremony

Meituan comments on the industry trend of Bai Xiufeng, chief strategy officer of catering industry

Main hall site

Special display

Special display

Special display

Special display

Domestic food exhibition area

International Food Exhibition Area

International Food Exhibition Area

International Food Exhibition Area

Foreign friends buy products on site

China time honored Food Street

International Food Street

Food street inside and outside the province

Advertising expenses

Matters needing attention
(1) The products to be exhibited and traded must be reassuring food with guaranteed quality and favorable price. Each exhibiting enterprise shall submit the copies of its business license, relevant license and quality certificate of the batch of products to the Organizing Committee for review, and can participate only after passing the review of the Organizing Committee and signing the letter of commitment for quality assurance.

(2) Consciously abide by all management systems and requirements of the Organizing Committee and relevant management departments.

(3) Strictly abide by the requirements of the Organizing Committee on fire control and sanitation to ensure the safety of fire control and sanitation.
The measure of area: 25000m2

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• Address:Room 1808-1809, block C, North Mingmen square, No. 28, Lantian Road, Haikou City, Hainan Province, China

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