Insight into the trend: Leading the new ecology of the big health industry. Driven by the awakening of health awareness among young consumers worldwide and the rising popularity of health topics on social platforms, "punk health" and "staying up late economics" have gradually become phenomenal labels, and Generation Z is reshaping the pattern of the big health industry. In the face of the continuous explosion of demand for convenient, scenario based, and aesthetically pleasing health management among young consumer groups, the HNC Health and Nutrition Exhibition in 2025 will accurately focus on industry trends, upgrade the "Medicine Food Same Origin and Dietary Therapy Nourishing Special Zone", and establish the "Beautiful Healing" innovation section for the first time, building a new ecology of "Food Nourishing+Beautiful Healing" health consumption. The "Medicine Food Same Origin and Dietary Nourishing Special Zone" will gather more than 30 old brands and innovative enterprises, including Yunnan Baiyao, Qingyunshan Pharmaceutical, Hongshou Biology, Guohetang, Zhishentang, Shanyuantang, Xianzhilou, Xianzhiling, Beida Cistanche, Hengchuntang, and Huibaitang, to showcase their "New Chinese style" nutritional products. Professional forums such as the "2025 Medicine Food Same Origin Product Insight Conference", "Jilin Exhibition Group Ginseng Forum", and "Medicine Food Same Origin Product Application Trend Innovation Forum" will also be held to promote the cross-border integration of Chinese herbal ingredients and biotechnology. At the same time, in the face of the explosive growth of the healing economy, HNC Health and Nutrition Exhibition will cater to the hot trends of emerging industries, focusing on the three major areas of anti-aging beauty, functional healing, and women's health, providing a platform for enterprises to showcase the latest products and technologies, presenting a diversified product matrix such as emotional healing, essential oil SPA, sleep management, organic skincare, and women's health regulation, helping industry insiders seize new opportunities in beauty healing! In addition, the exhibition site will also gather diversified sub products such as immune enhancement, beauty and skincare, weight management, anti-aging, intestinal health, cardiovascular health, bone and joint protection, and mental health. Industry giants such as Xianle Health, Senlan Biology, Baihe Biology, Ailande, Kang'enchui, Boweili, Beiobao, Damin Food, Guangdong Changxing, Genlai Food, Daily Nutrition, Neusbo Guangsai, Yiran Biology, Yunnan Tianbao Hua, Era Biology, Chengyi Health, Guangdong Yichao, Jiante Pharmaceutical, Fungikey, Zhongshi Yuetai, Jidian Health, Youneng Health, Nutrihome, Guangdong Trace Elements, etc. will showcase their star products and showcase the strength and innovative achievements of big health enterprises in all aspects. Global connectivity: building a golden hub for cross-border trade With the deepening implementation of RCEP and the promotion of the "the Belt and Road" health cooperation initiative, this year's exhibition will again usher in an increase in the proportion of internationalization. Overseas enterprises from more than 30 countries and regions, including South Korea, Japan, Malaysia, Singapore, Australia, New Zealand, Italy, the United States, Spain, Belgium, Norway, form a luxury lineup, gathering BLACKMORES, Blue Eucalyptus Pharmaceutical, Australia Pharmaceutical Group, Huomante Pharmaceutical, Lavida Pharmaceuticals, Lipa Pharmaceutical, Cosmex Newchiri, Kema Maybo, New Zealand United Pharmaceutical IFF、Suheung、NOVAREX、Natac Pte、Invapharm、 International giants such as Yabi Corporation, Robinson, Lambo Laboratories, etc. provide professional audiences with more overseas high-quality product procurement choices. During the exhibition, HNC Health and Nutrition Exhibition will also hold the 14th Nutrition and Health Industry Development Forum, inviting government management agency leaders and authoritative experts to interpret the latest policies and regulations on the import and export of health products. The CMA Australian Health Products Association will also conduct brand roadshows with well-known Australian companies to jointly explore the development path of cross-border trade. Ecological Win win: Building a Value Network for the Big Health Industry Chain HNC Health and Nutrition Exhibition invites government agencies, industry associations, and professional media to provide comprehensive policy and regulation interpretation meetings, category trend insights meetings, industry technology seminars, enterprise experience exchange meetings, new product launch and promotion meetings, talent matching meetings, and more. It is worth mentioning that the exhibition will deepen the role of platform empowerment, and will specially set up "Content E-commerce Innovation Forum", "Health Industry Innovation Marketing Conference and New Channel Matchmaking Conference", "E-commerce New Channel Selection Matchmaking Conference". Xiaohongshu, Tiktok and KOLs of major e-commerce platforms will gather here to decode the new marketing model of "Content E-commerce+Social Fission" with you, such as MCN companies as Outlook, Youmi, Dad Evaluation, Worry Free, Perfect Family. There is also a "Chain Supermarket and Chain Pharmacy Matchmaking Conference", which provides exhibitors with offline member stores and chain pharmacy procurement channels such as Hema Fresh, JD Health, Waigaoqiao DIG, Honeycomb Express, Huashi Pharmacy, Lei Yunshang, and Guoda Fumei Pharmaceutical, and comprehensively builds an offline channel service system. Professional empowerment: Grasping the policy and technological trends as the highland of policy trends in the big health industry, the HNC Health and Nutrition Exhibition in 2025 will cover more than 70 high-level conference activities. Among them, the main forum of the exhibition, the "Nutrition and Health Industry Development Forum," which has been carefully crafted for the 14th consecutive year, focuses on "gathering momentum and seeking long-term development." It gathers regulatory agencies, government officials, top scholars, multinational enterprises, and cross-border e-commerce platforms to deeply explore and analyze core issues such as the interpretation of overseas product access policies, new hotspots in the Chinese health product market, and new product technology paths. Targeting the pain points of customs clearance efficiency that enterprises are concerned about, it helps enterprises grasp the policy window period and efficiently layout the import and export trade of nutrition and health products. In addition, the exhibition site will also host the Family Nutrition and Health Summit, the 2025 New Nutrition Life Cycle Focus Summit, the 2025 National Low GI and Whole Grain Plant based Health Food Forum, the 7th Nutrition and Special Food Forum, the 9th Special Medical Formula Food Forum, the 2025 Big Health Global New Growth Forum, the 5th Nutrition and Special Food Innovation Development Forum, and the 18th China Nutrition and Health Food Industry Innovation Forum. And through various interactive forms such as health exploration journey check-in activities, collecting stamps and exchanging gifts, HNC Health and Nutrition Exhibition conveys its brand concept of youthfulness. On June 24-26, 2025, high-quality resources from the global health industry will gather at the Shanghai Hongqiao National Convention and Exhibition Center. HNC Health and Nutrition Exhibition, with its comprehensive empowerment system of "exhibition display+high-end forum+industry docking", is fully committed to promoting trade cooperation and exchanges in the health industry. We sincerely invite colleagues from the entire health industry chain, including nutrition and health, biomedicine, food technology, health management, and investment institutions, to gather in Shanghai and jointly draw a grand blueprint for the high-quality development of the health industry!

The 15th China International Health Products Exhibition and the 2025 Asian Natural and Nutritional Health Products Exhibition (HNC Health and Nutrition Exhibition), jointly organized by the China Chamber of Commerce for Import and Export of Medicines and Health Products and Shanghai Bohua International Exhibition Co., Ltd., will kick off at the National Convention and Exhibition Center (Shanghai) from June 24-26, 2025. As a global benchmark for the health industry, this exhibition will be themed "Innovation Driven, Health Leading" and will link with a series of exhibitions on healthy natural raw materials, food ingredients, and food processing and packaging, creating a large health industry ecosystem of over 200000 square meters. It is expected to attract more than 2500 exhibiting companies and 120000 professional visitors, and hold nearly a hundred professional forum summits and conference activities at the same time, becoming a gathering of research and development, production, and distribution in the big health industry. An international business platform that integrates services.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Address:No. 333 Songze Avenue, Qingpu District, Shanghai (North Gate of the Exhibition Hall)

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