Exhibition Introduction:

New forms of e-commerce create trillions of opportunities for market development

In recent years, top short video platforms have successively laid out live streaming e-commerce business. With the joint promotion of user habits and merchants, the total transaction volume of the live streaming e-commerce industry has grown rapidly. According to statistical data, the size of the live streaming e-commerce market in 2019 has reached 416.8 billion yuan, a year-on-year increase of 183.0%. In 2020, live streaming e-commerce experienced explosive development under the stimulation of multiple factors such as the epidemic and policies, with a market size exceeding one trillion yuan. By 2021, the overall scale of live streaming e-commerce was close to 2 trillion yuan. Statistics show that as of June 2022, the number of live streaming e-commerce users in China was 469 million, accounting for 44.6% of the total number of netizens. Considering the high penetration rate of short videos among mobile internet users and the high conversion rate between short videos and live streaming e-commerce, there is huge room for future growth in live streaming e-commerce. It is expected that the live streaming e-commerce market in China will reach 4.92 trillion yuan by 2024, and a market trend of several trillion yuan has arrived!

In order to further deepen the exchange and cooperation opportunities of the live broadcast e-commerce industry, promote the orderly, healthy and rapid development of the live broadcast e-commerce industry, create more "China-Chic" new products for the majority of retail enterprises, broaden more product marketing channels, and help traditional retail enterprises seize the development trend of the live broadcast e-commerce industry, The Guangdong Live E-commerce Association, in collaboration with Shanghai Expansion Exhibition Services Co., Ltd., will hold the ICIE China (Guangzhou/Shenzhen) International Internet Celebrity Live E-commerce Trading Expo (referred to as the "ICIE Live Exhibition") from May 15-17, 2024 at the Pazhou Poly World Trade Expo in Guangzhou and the Futian Convention and Exhibition Center in Shenzhen in November 2024. At that time, high-quality domestic and foreign supply chain enterprises, mainstream e-commerce platforms, well-known MCN institutions, and live e-commerce influencers will be invited Industry experts attended the grand event together, fully leveraging the advantages of live streaming e-commerce resources, providing convenient channels for all parties to achieve high-quality and efficient cooperation, driving the transformation of traditional industries, and achieving new growth in the digital economy.

Exhibition scope:

Cross border live streaming e-commerce exhibition area: cross-border e-commerce import and export brand merchants and production factories, cross-border live streaming e-commerce platform providers, overseas warehouses, logistics, communication, software, finance, training and other cross-border live streaming e-commerce service providers.

Domestic live streaming e-commerce themed exhibition areas: e-commerce platforms, MCN institutions, live streaming bases, live streaming supply chain companies, software service providers, cloud services, big data, AI solution providers, self media network marketing companies, live streaming e-commerce training institutions, advertising planning/creative display design service providers, etc.

Internet famous food and beverage exhibition area: Internet famous snacks, instant convenience, pre made dishes, leisure food, green food, health food, fresh and frozen, seasonings, grains and oils, specialty products, alcoholic beverages, light drinks, coffee, etc.

The popular products area of Meizhuang.com: imported daily chemicals, import and export supporting services, skin care, eye care, facial mask, makeup, perfume, fragrance, fragrance, makeup tools, oral beauty products, omni channel care, scalp care, hair transplant, personal care appliances, oral care, professional beauty and SPA products and instruments for pregnancy and infant care, health care, nail and eyelash beauty products and instruments, essential oil, body shaping, health care, skin management, post natal repair, high-end anti-aging, body care, IP authorization and other daily chemicals, female fashion products, overseas medical care, high-end beauty and plastic surgery Hospitals, etc.

Clothing and Accessories Exhibition Area: Fashion Women's Wear, Fashion Men's Wear, Jeans, Fashion Brands, High end Underwear, Children's Wear, Maternal and Child Products, Designer Brands, Shoes, Leather Goods, Scarves, Hats, Jewelry, Watches, Glasses, Jewelry, etc.

Daily necessities exhibition area: daily necessities, household items, sports equipment, outdoor products, household appliances, digital electronics, pet products, toys, handicrafts, art calligraphy and painting, time-honored brands, intangible cultural heritage, handmade products, etc.

Internet celebrity live streaming technology and equipment exhibition area: network communication support, operator image display, AI technology, content management, editing and production technology, lighting equipment, atmosphere creation equipment, cameras, sound cards, mixing consoles, controllers and other computer and mobile peripheral devices.

• Company:Guangzhou Expansion Exhibition Services Co., Ltd
• Telephone:13818219172
• Truename:Mr. Lu
• Mobile:13818219172
• E-mail:3087083730@qq.com
• Address:Shanghai

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