The 36th International Toy and Educational Products (Shenzhen) Exhibition, the 15th International Baby Carriage and Maternal and Child Products (Shenzhen) Exhibition, and the 2024 International Authorization and Derivatives (Shenzhen) Exhibition (collectively referred to as the "Shenzhen Toy Exhibition") will be held simultaneously from April 8-10, 2024 at the Shenzhen International Convention and Exhibition Center (Bao'an District). The three exhibitions will work together to play a synergistic effect, activate the market, and provide opportunities for brands to expand overseas.

Serve as a booster for industry recovery
As the largest professional toy exhibition in China, it has been a strong engine driving industrial development for over thirty years and has been recognized and supported by the industry. On April 7-9, 2023, the Shenzhen Toy Fair successfully attracted more than 1400 exhibitors and 70836 professional visitors to participate. The event featured a variety of new products, highlighted industry hotspots, and innovative technology exchanges, promoting industry recovery.

The rapid development of e-commerce for sales
In the past few years, travel restrictions have accelerated people's shift towards online consumption. Moreover, sales activities carried out through live streaming, grass planting, community group buying, and other forms have further stimulated people's consumption. In 2023, a large number of e-commerce companies came to the Shenzhen Toy Exhibition site to carry out on-site sales, live streaming, and other activities. In 2024, we will continue to increase the invitation of e-commerce companies to provide more online business opportunities for exhibitors.

Offline sales to acquire new machines
Online channels are changing rapidly, and offline channels are also striving to adapt to the development of the times. Retail stores are connected to platforms such as Tiktok and Meituan to stimulate consumption. Wholesale channels are also connecting with small and medium-sized e-commerce, expanding their business scope by virtue of warehousing advantages and one piece distribution services. Various chain boutiques, restaurants, snack shops, and bookstores purchase toys to increase the average order value, and even launch brand customized toys as an important means of attracting customers.

There is a great market for brands going global
The strength of domestic toy products continues to rise, especially with the support of big brand IPs in some categories, which have won the favor of many foreign consumers. Domestic brands will further expand their overseas markets and continue to expand their cake, ushering in new opportunities. The Frankfurt Exhibition Group has abundant procurement resources worldwide. After optimizing epidemic prevention and control, we have restarted the invitation process for overseas procurement. Last year, a large number of foreign buyers inquired about visiting the exhibition, and their enthusiasm for returning to the production area for procurement has greatly increased.

Electronic electric toys
Puzzle toys
Plastic toys
Plush toys
Inflatable toys
Doll toys
Wooden and paper toys
Amusement facilities
Aircraft, ship, and car models
Various simulation models
Animation image authorization
Anime derivative products
Baby strollers and cribs

Premium booth (9 square meters/piece)
Cost: RMB 13200/piece
Corner position: Additional fee of 10% is required
Equipment and facilities:
-1 company lintel (including company name and booth number) - Carpet inside booth
-2-layer board (6 pieces) -1 table, 2 chairs
-5 spotlights and 1 power socket -1 waste paper basket

Light ground (at least 36 square meters)
Cost: RMB 1160 per square meter
(Overseas enterprises charge 1450 yuan/square meter)
Remarks:
Only provide bare land area, excluding any facility costs
(Special decoration management fee and garbage removal fee will be charged separately for the exhibition hall)

• Telephone:020-83587037、37309663
• Fax:020-83587016
• E-mail:toy@china.messefrankfurt.com
• Address:Room 1520, Dongshan Square, No. 69 Xianlie Middle Road, Yuexiu District, Guangzhou City
• Zipcode:510095

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870