According to the organizing committee, focusing on the theme of "the rise of the national tide and the Han Dynasty and the flourishing cultural Expo", this year's Xuzhou Cultural Expo will fully demonstrate the cultural heritage of Xuzhou as the birthplace of the Han culture. "Guochao" is the pursuit of new fashion of traditional culture, and "Hanfeng" is the core theme of this ICIF. "The rise of Han culture" not only points out that Xuzhou is the origin of Han culture, but also conveys the cultural atmosphere that the current ICIF takes the promotion of Han culture as the core and the Han culture becomes popular. "Flourishing age" is a dialogue between the two times. The appeal of culture and the charm of the city make Xuzhou cultural fair a platform for gathering culture and Expo trade.


This ICIF highlights four major orientations

"Regional model" brand year: focus on building cultural development highland, show the new vision and new style of Xuzhou's cultural industry development, and create a new brand of cultural development;

The promotion year of "Great Han culture": fully highlight the "birthplace of Han culture", the unique urban heritage of Xuzhou, spread the symbols of Han culture, and show the new style and features of the development of Han culture in Xuzhou in the new era;

"Cultural tourism integration" creates a new year: it comprehensively shows Xuzhou's vision of promoting cultural tourism integration development with Chinese culture empowerment, creating a "city of near joy and far away", and shows the new formats and achievements of cultural tourism resources and cultural creativity integration and collision in Xuzhou;

"Live economy" exploration year: seize the opportunity of digital economy, lead the trend of "Internet + City Festival", drive greater economic effect for the festival, hold a distinctive cultural fair, and help the recovery and development of Xuzhou's cultural industry.


Eight exhibition areas, 13200 square meters!

The main venue of this ICIF is Xuzhou International Convention and Exhibition Center, with a total of 8 exhibition areas, about 13200 square meters.

01 "Hanyuan Xuzhou" theme core exhibition area

The theme of the exhibition area is "the wind of the Han Dynasty is rising and the clouds are flying". The content of the exhibition is around Xuzhou to create a regional model to implement the new development concept, focusing on the performance of the Han culture, the exhibition of the cultural creation and marketing of the Han culture, and the promotion of the tourism of the Han culture. The exhibition area presents an open and artistic space design style. The design elements fully reflect the characteristics of the Han culture in Xuzhou, and show that Xuzhou, as the origin of the Han culture, has a strong sense of Chinese culture It is the result of inheritance and innovation in the new era.

02 exhibition area for the first evaluation of the 15th "mountain flower Award"

The theme of the exhibition area is "brilliant mountain flowers", with four sub items of excellent academic works of folk literature and art, excellent works of folk literature and art, excellent works of folk art performance and excellent works of folk arts and crafts.

As one of the organizers of the "mountain flower Award", the exhibition, together with the Chinese Association of folk artists, organized the National Fine Arts and crafts to participate in the evaluation, and focused on the exhibition of the evaluated works.


Exhibition area of 03 arts and crafts creative design competition

The theme of the exhibition area is "Hanyun Gongmei" and "Hanbo Cup" Arts and crafts creative design competition. The exhibition covers traditional crafts, technological innovation, conceptual design, cross-border integration, etc.

04 Intangible Cultural Heritage Inheritance and Innovation Exhibition Area

The theme of the exhibition area is "inheriting the new context", which will display the intangible cultural heritage all over the country.

05 jade carving master's return exhibition area

The theme of the exhibition area is "ingenious jade carving", which will show the jade carving works of Xuzhou jade carving masters.

06 exhibition area of Huaihai cultural and Expo Park

The theme of the exhibition area is "collection of cultural and Expo", which will show excellent cultural and tourism enterprises in the cultural and Expo Park.


07 comprehensive exhibition area of Arts and crafts

The exhibition area will be a representative of China's fine arts and crafts.

08 leisure interactive experience area

With the theme of "Chinese style and ingenuity", the exhibition area will be set up in the square in front of the International Convention and Exhibition Center, including Xuzhou time-honored catering, representative Pengcheng food and "Xuzhou courtesy" traditional Xuzhou hand gift exhibition and sales interactive area.


Wonderful supporting activities

Opening ceremony——

The opening ceremony with the theme of "Han style of Xuzhou" combines traditional culture with modern form, highlights traditional culture and Han culture elements of Xuzhou in the overall modeling design and auxiliary graphic design, and creates the opening ceremony image with unique Han culture characteristics with the main colors of vermilion and dark brown.


Preliminary evaluation of the 15th "Shanhua Award"——

Under the leadership of the Chinese Association of folk artists and artists, in the direction of promoting the excellent folk culture and art of Huaihai Economic Zone and displaying the rich and colorful folk crafts, we encourage the majority of folk artists to create more and better folk art works to show the excellent national culture, so as to promote the prosperity and development of China's folk literature and art.

"Hanbo Cup" Arts and crafts creative design competition——

Led by the China Arts and Crafts Association, the national arts and crafts competition of Xuzhou cultural fair is held to collect the most forward-looking design concepts, excellent works with the most artistic value and the most technical skills in the field of Arts and crafts, and vigorously promote the innovation and development of Arts and crafts in Xuzhou and Huaihai economic zone.

Chinese culture food exhibition and night activities -- this is an important embodiment of the cultural benefits of the current Xuzhou Cultural Expo.

Create a "cultural fair" in the "leisure interactive experience area" in the front square of the International Convention and Exhibition Center, and extend the daily business hours from 10:00 to 21:30.

Increase the time for visitors to visit, extend the consumption chain, introduce Xuzhou time-honored restaurants, representative Pengcheng food, cultural and creative products and traditional "Xuzhou courtesy" hand-in-hand gifts, with shopping as the main and exhibition as the auxiliary, and design a number of online red photo punch in places and interactive leisure areas.

The square stage is used for evening cultural and entertainment activities during the exhibition period. On the evening of September 30, there will be a "National Day · Mid Autumn Festival" evening party to organize Chinese cultural and artistic performances to attract audiences, help enterprises and boost consumption.

All ethnic, folk and folk art and cultural products are open to all units and individuals. The main categories of exhibits are:

(1) Sculpture: stone carving, jade carving, wood carving, root carving, metal carving, egg carving, micro carving, color stone inlay, rare stone, mud carving, dough sculpture;

(2) Calligraphy, painting and paper-cut: woodcut New Year pictures, farmers' paintings, lacquer paintings, interior paintings, pyrography, pebble paintings, cloth paste paintings, straw paintings, paper-cut, kites, lanterns, eggs, etc;

(3) Knitting embroidery: brocade, embroidery, drawing, lace, silk, straw, bamboo, Chinese knot, etc;

(4) Clothing accessories: national traditional clothing, Tang clothing, headdress, jewelry, batik, blue calico products, etc;

(5) Folk Ceramics: all kinds of art ceramics, black pottery, purple sand, yellow sand clay fired works of art, etc;

(6) Four treasures of study: all kinds of pen, ink, paper and inkstone;

(7) Folk musical instruments: guzheng, Hulusi, pipa, erhu, etc.

Please contact with the organizer before the exhibition.

• Telephone:0516-83200160
• Fax:0516-83200160
• Address:Office of the Organizing Committee of Xuzhou cultural fair, 2nd floor, International Convention and Exhibition Center, Yunlong District, Xuzhou City, Jiangsu Province
• Zipcode:221009

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