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Industry:
Car / Vehicle
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Time:
2020/07/10 - 07/19 (Fri To Sun Total 10 Days) Error Correction
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Address:
Changchun · Jilin Changchun International Exhibition Center ChinaJilinChangchun 100 Exhibition Street, Changchun City
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Sponsor:
China Automobile Industry Association, China Society of automotive engineering, China Automobile Circulation Association...
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Organizer:
Changchun Bairui International Exhibition Group Co., Ltd
INTRODUCTION
With the consent of Changchun municipal government, the 17th China (Changchun) International Automobile Expo will be held in Changchun International Convention and Exhibition Center from July 10 to July 19, 2020. Among them, July 10 is media day, and July 11-19 is ordinary audience day. The sponsors are: China Automobile Industry Association, China Society of automotive engineering, China Automobile Circulation Association, Changchun Committee of China Council for the promotion of international trade. Special support units are: China first automobile group, automobile industry branch of China Council for the promotion of international trade. The undertaker is Changchun Bairui International Exhibition Group.
With the theme of "Changchun Auto Expo, enjoying new life" and the purpose of "leading the future of automobile, displaying automobile culture, promoting automobile consumption and driving economic growth", the exhibition highlights the specialization, internationalization, intelligence and humanization of the exhibition, which further reflects the characteristics of industry, technology, culture, participation and innovation.
(1) Innovation radiates the whole city's offline exhibition layout. The total exhibition area is planned to be 203000 square meters, which will be displayed in the form of main exhibition hall + sub exhibition hall. The main exhibition area is 150000 square meters, which is located in Changchun International Convention and Exhibition Center, and is divided into eight indoor pavilions, four outdoor exhibition areas and live area; the sub exhibition area is 53000 square meters, which is located in Kaixuan Road used car market and some 4S stores, realizing the synchronous interactive display of "one main multi area, online and offline".
(2) Online exhibition hall opens a new era of "cloud Exhibition". The online exhibition will make full use of digital means such as cloud computing and big data, and combine with the comprehensive service platform of "zhanetong" app to build the Auto Expo into a new type of cloud exhibition that will never end. At the same time, it will also provide online new car release channels for major auto manufacturers by holding e-channel expert forum, online new car launch and other related activities, exchange answers with the audience watching the live broadcast, and strengthen the interaction between manufacturers and consumers.
(3) Global brands gather to highlight the position of the industry. FAW, BAIC, SAIC, GAC, Dongfeng, Chang'an and other major automobile enterprises and groups have clearly participated in the exhibition. About 150 mainstream automobile brands, such as Mercedes Benz, BMW, Audi, Rolls Royce, Ferrari, Porsche, McLaren, Bentley, Jaguar Land Rover, Infiniti, Lexus, Cadillac and so on, will also gather in Changchun to participate in the exhibition online and offline The scale of vehicles exceeds 1400, the highest in history.
Main activities
(1) Held the first half of the national automobile industry production, circulation and consumption release activities. Together with China Automobile Industry Association and China Automobile Circulation Association, we plan and hold the first release activities in China, such as "data release of China automobile industry in the first half of 2020", "release of new trend of national passenger car consumption in the first half of 2020" and "release of top 100 dealers list of automobile circulation industry in 2020".
(2) Jointly held the opening ceremony with FAW Group of China. In close cooperation with FAW Group Red Flag carnival, the opening ceremony was jointly held at the site of the Auto Expo to further highlight the advantages and charm of the Auto City, and help FAW Group achieve better results in Changchun Auto Expo.
(3) Hold Auto Net red competition. It is planned to turn hall 1 of the Convention and Exhibition Center into a live broadcast Hall of wanghong, and invite more than 300 popular wanghong to participate in the "live broadcast competition of wanghong of the Auto Expo" by joining hands with domestic well-known video live broadcast platforms such as shaking sound, fast hand, volcano, fighting fish, thunder, tiger tooth, watermelon and pepper. Meanwhile, hall 1 will integrate new energy, luxury cars, locomotives and other distinctive models to provide live selling points for wanghong, so as to The CEO's live broadcast of goods, public welfare Auto Expo and other sections carried out professional competitions such as fan gathering, live broadcast of car sales data, and finally selected the "top ten online celebrities" and other awards of Auto Expo.
(4) Cultural and commercial activities should be held at the right time. With the permission of epidemic prevention and control, cultural and commercial activities such as car parade and top 100 dealers entering red flag will be held to help Red Flag brand expand the space for strategic cooperation and build a platform for investment promotion and promotion in Changchun. At the same time, the relevant departments should be invited to implant the preferential policies of auto sales into the Auto Expo, so as to effectively promote the auto sales of the exhibition.
Breakthrough and innovation of this Auto Expo
(1) Get rid of the haze of epidemic situation and boost the confidence of economic recovery. This Changchun Auto Expo will be the first show of the five major auto shows in China after the epidemic situation is effectively controlled. Changchun Auto Expo takes the lead in carrying forward the banner of the auto show industry. By displaying new technologies, new models and new products, it achieves the sales goal of pushing new models and removing inventory, effectively alleviates the sales decline of auto enterprises in the first half of the year, stimulates the consumption of the whole auto industry chain, benefits more industries, effectively drives the tertiary industry to increase employment and enhance economic activity. It can be said that the boosting effect of the Auto Expo on the economy is far greater than that of the exhibition itself.
(2) Focus on FAW national brand, fully support the development of local enterprises. This Auto Expo will jointly build a series of activities of red flag carnival with FAW Group, cooperate with FAW brand innovation and upgrading, build hall 9 of convention and Exhibition Center into FAW brand special hall, and make "join hands with FAW to help enterprises take off" a special highlight of this Auto Expo with the best service and the strongest guarantee in the way of home.
(3) Comprehensive innovation, bold innovation exhibition mode, to achieve the diversified development of the exhibition. By creating an innovative mode of "main venue + branch venue + online exhibition hall", the new features of online and offline synchronous display are presented. In particular, the online exhibition hall has the advantages of breaking through the limitation of venue, more extensive participants and more abundant marketing means, which can effectively solve the bottleneck of offline exhibition, expand the form, service and efficiency of auto show, so as to build the short-lived traditional auto show into an online platform integrating "Exhibition + trade", and open a new era of personalized "cloud Exhibition".
(4) Fully integrate into high technology and new media to create smart Auto Expo. Through the on-site display of the latest cutting-edge automobile technologies such as driverless, intelligent 5g, AI and VR, the science and technology content of the exhibition is reflected, and new media platforms such as short video and live broadcast are adopted to bring the audience immersive interactive experience, enhance the science and technology quality of Changchun Auto Expo, and create an intelligent and refined "smart Auto Expo".
(5) Break through the limitation of venue and attract more people to participate through the linkage of venue. For the first time, it is pioneering to set up branch venues of the Auto Expo in other places such as Kaixuan Road used car market outside Changchun International Convention and Exhibition Center, which will radiate the Auto Expo to the whole city. Through the linkage mode of "main venue + branch venue", more people and enterprises will participate in the Auto Expo, enrich the content of the Auto Expo and increase the participation of the masses.
(6) Formulate epidemic prevention standards, and start the engine of the exhibition industry. Affected by the epidemic, the exhibition industry basically stagnated in the first half of the year, and the exhibition enterprises in our city had no income and were struggling. In accordance with the general requirements of national, provincial and municipal epidemic prevention and control, Changchun Auto Expo has formulated a detailed epidemic prevention and control work plan and standardized prevention and control manual. After passing the field inspection, it will provide the prevention and control basis and standards for the subsequent exhibition projects, and help the exhibition industry to return to work.
Scope
Costs & Precautions
Please contact with the organizer before the exhibition.
Contact
- Telephone:0431-88784175、88784176
Disclaimer
The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870
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