In 2020, the 18th ChinaJoy exhibition overcame the impact of the global epidemic situation, successfully established an effective on-site epidemic prevention and control management mechanism, and ensured the good exhibition effect of the enterprise and the satisfactory experience of the audience on the premise of ensuring the safety of epidemic prevention. At present, under the effective epidemic prevention and control management of the government, the economic operation in China has returned to normal, and the global industry enterprises and the majority of players and audiences are full of vision and expectation for the 19th China joy in 2021. As one of the most famous and influential annual events in the field of digital entertainment in the world, every ChinaJoy has become the wind vane for the development of digital entertainment industry in China and the world, and has been widely concerned and loved by people in the global industry and the majority of players. At present, Hanwei Xinheng, the organizer of ChinaJoy, has officially confirmed that the 19th ChinaJoy will be held in Shanghai New International Expo Center from July 30 to August 2, 2021.

The 19th China joy in 2021 will advance with the times and upgrade on the basis of the success of the previous China joy. The exhibition focuses on the development and upgrading of digital entertainment industry in the era of technological change, closely combines with the strong demand of cross-border integration and development of the industry, and after years of derivative accumulation of exhibition categories, it has successfully upgraded into a digital entertainment industry focusing on games, covering animation, e-sports, network literature, Internet video and music, fashion toys, intelligent entertainment software and hardware and other related fields On the basis of international exchange and cooperation platform, we will focus on the new digital entertainment ecology of "entertainment + technology" driven by new technology, boost the new experience of digital entertainment with technology, grasp the pulse of new technology, and focus on displaying the cutting-edge technology and high-quality content products of digital entertainment industry. 5g, cloud games, AI, VR / Ar / XR entertainment products will be presented here.

2021 ChinaJoy BtoC exhibition area is full of bright spots. 5g cloud game theme exhibition area, audio publication theme exhibition area, fashion toy theme exhibition area and luoshang Huafu · appreciation theme exhibition area will bring more comprehensive and rich digital entertainment experience to hundreds of thousands of live audience. 2021 China joy BtoB exhibition area will be newly added with "independent game exhibition area", providing an ideal stage and bridge for works exhibition and business negotiation for independent game enterprises, studios and independent game producers. At the same time, in order to further enhance the business exchange atmosphere of China joy BtoB exhibition area, 2021 China joy BtoB exhibition area will add a number of new "technology exchange meeting" and other business conference areas, so as to facilitate domestic and foreign enterprises to hold business exchange meeting, technology sharing meeting, new product launch and other small and medium-sized business meetings in BtoB pavilions, so as to create a strong national atmosphere to the greatest extent International business atmosphere.

Looking back at the 18th ChinaJoy exhibition in 2020, even under the influence of the epidemic, the exhibition scale is still huge, occupying 10 pavilions, a total of 125000 square meters, nearly 400 exhibitors, more than 450 game exhibits, more than 100 hardware exhibits, about 3000 animation peripheral derivatives, about 200 fashion toy exhibits, with a total number of nearly 3700 exhibits. The live broadcast of the exhibitor's electronic competition 155 events, 176 stage performances, 672 short videos released by exhibitors. Among them, BtoC exhibition area is a comprehensive digital entertainment theme exhibition area open to the public, with nearly 200 exhibitors, bringing together the world's top game masterpieces, digital entertainment and intelligent entertainment software and hardware products. BtoB exhibition area occupies a total of 1.5 pavilions, attracting more than 200 enterprises around the world to participate, with an exhibition area of 17000 square meters. During the exhibition, the number of business negotiations reached more than 2300, and the number of intended cooperation reached more than 500. At the exhibition site, all kinds of enterprises and business partners from all over the world can be seen everywhere, and the atmosphere is warm. These fully reflect that ChinaJoy platform has become the best stage for digital entertainment enterprises at home and abroad to show their image and strength.

In this year's ChinaJoy, global digital entertainment enterprises are gathered together. In China, famous enterprises in the industry, such as Tencent mutual entertainment, Netease games, Shunwang technology, Shengqu games, perfect world games, giant network, Duoyi network, Xishanju, Migu, 360 games, cardio network, bilibilibili, fast hand, baidu, century Tiancheng, Jingdong, Lenovo, Xiaomi, oppo, iqoo, Yijia, Hei, etc Shark, Nubia and other well-known enterprises actively participated in the exhibition. Internationally, global famous enterprises such as Qualcomm, Blizzard, Ubisoft, Wandai nanmenggong, Dena, Samsung, Harman and other international manufacturers have participated in the exhibition, which is unprecedented.

BtoC exhibits:
➤ games (hand games, end games, page games, H5 games, small program games, console games, independent games, board games, 5g cloud games, VR / AR games, etc.)
➤ animation
➤ quadratic
➤ E-sports
➤ 5g technology and products
➤ short video
➤ Internet video
➤ Internet music
➤ audio publications
➤ network literature
➤ live broadcast
➤ social platform
➤APP
➤ intelligent entertainment software
➤ intelligent entertainment hardware

BtoB exhibits:
➤ IP copyright and trade
➤ game publishing
➤ game release
➤ game development
➤ game operation
➤ game agent
➤ independent games
➤ software and hardware production
➤ technology promotion
➤ marketing and operation promotion
➤ advertising services
➤ peripheral derivatives
➤ telecom operation
➤ cloud services
➤ Internet content delivery
➤MCN
➤ investment and financing
➤ education and training

Please contact with the organizer before the exhibition.

• Telephone:010-51659355
• Fax:010-87732633

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