Hangzhou cultural and Creative Industry Expo has been successfully held for 11 consecutive sessions, and has become one of the four major cultural exhibition activities in China. It has become an important starting point and key platform for promoting the development of Hangzhou cultural and creative industry in terms of "improving quality and efficiency", launching the brand of "national cultural and creative center", promoting the city's internationalization strategy, and building a world-famous city. The 2018 Hangzhou Cultural Expo will thoroughly implement the spirit of the 19th National Congress of the Communist Party of China, implement the major decisions and arrangements of the Central Committee, provincial and municipal Party committees, accelerate the realization of new development of Hangzhou cultural and creative industry from a high starting point, focus on the theme of "integration creative city and a better life", and meet the people's yearning for a better life as the requirement, and focus on displaying outstanding cultural and creative achievements at home and abroad We will deepen international cultural and creative industry exchanges and cooperation, promote the transformation of creative achievements, promote industrial integration and development, further improve the level of "internationalization, specialization, industrialization and branding" exhibitions, and provide strong guarantee and platform support for accelerating the construction of an international cultural and creative center.

A1 national theme exhibition area (international exhibition area, theme exhibition area of ICIF)
For the first time, Britain was invited to participate in Hangzhou cultural and Creative Industry Expo as the guest of honor in the way of setting up national theme day. Around the British cultural and creative industry, a national theme exhibition area will be set up, excellent British cultural and creative products will be introduced, and British cultural and creative ideas will be elaborated. From the opening ceremony to the exhibition area, life aesthetics in the eyes of British designers will be fully displayed. At the same time, the exhibition area of "westbound cultural center" will be set up to display representative and well-known organizations and individual works in Russia, Germany, Japan, Canada and other countries. The "one by one" exhibition area converged on excellent products in dozens of countries in Eastern Europe. In addition, international cultural elements will be added to the construction of the main exhibition of public space, which will highlight the features of different places.
As the representatives of traditional Chinese culture, the National Museum of China, Prince Gong's mansion of the Ministry of culture, Xiling Seal society and Zhejiang Provincial Museum will present creative products with Chinese cultural characteristics.
A1 will continue to set up Hangzhou Theme Pavilion, focusing on the achievements of Hangzhou's cultural and creative industry since the 40th anniversary of reform and opening up.

A2 - creative life exhibition area (exhibition areas in different regions and Hangzhou urban area)
A2 will continue to present Taiwan's creative design, while Wenzhou, Qiandongnan and other cities and Hangzhou city's characteristic culture will also be displayed here. The whole museum is planned and arranged in a unified way, and the exhibition space is divided into passageways or public spaces, highlighting the personality and characteristics of each exhibition area. At the same time, in the increased public space, it will improve the design of indicator signs, combine some art devices, rest and negotiation, landscape creation content and indicator signs, deepen the atmosphere of creative life Museum, and focus on displaying the cultural and creative industry characteristics of Hangzhou.

B1 - cultural technology exhibition area (digital content exhibition area, offline brand promotion exhibition area)
Cutting edge technology and smart life are still an indispensable part of cultural creativity. On the basis of the previous concept of future home, through the three forms of technological innovation, home life and designer concept, it focuses on showing the scene of future life, and through multiple means such as contact, interaction and experience, it reflects the future life style from the aspects of living, travel, medical treatment and entertainment.
Add new interactive content of retail life, introduce creative enterprises focusing on the sensory experience of the exhibition, change the traditional concept of exhibition visit, strengthen the interaction between the audience and the exhibition, and improve the exhibition experience.
Set up Guofeng innovation and Baijiang collection to show how the traditional culture can endow the traditional craft with fashion design and marketing ideas, the ancient style and new theory.

B2 - fine arts and crafts exhibition area (China Intangible Cultural Heritage Expo, achievements exhibition of "firewood inheritance - Arts and crafts masters with apprentices")
B2 organize and carry out a series of activities with the theme of "creating brilliance with craftsmanship, creating a good life in one town, colorful crafts, ingenious craftsmanship, feeling heritage". The first is "creating brilliance with craftsmanship", that is, the "16 + 1" Traditional Craft Museum of China Central and Eastern Europe and the "revitalization of traditional crafts" Zhejiang 22 project theme exhibition. The second is "one village, one product", namely "Rural Revitalization" Zhejiang Jinhua Intangible Cultural Heritage Inheritance and development special action achievement hall. The third is "a better life", that is, the theme museum of traditional crafts and lifestyle. Fourth, "colorful crafts", that is, "intangible cultural heritage Taole" exhibition and sales activities in Chinese ethnic areas. The fifth is "natural Craftsmanship", that is, "Zhejiang Intangible Cultural Heritage Museum (Preparatory) donation Works Exhibition". Sixth, "feeling intangible cultural heritages", including "eyes intangible cultural heritages · documentary image exhibition", "hand intangible cultural heritages · paper cutting competitive interaction", "tongue tip intangible cultural heritages · taste food collection", etc.
At the same time, the exhibition of "inheritance of Arts and crafts - Apprenticeship of masters of Arts and crafts" was presented. With the support of five national masters of Arts and crafts, Hangzhou Museum of Arts and crafts selected 29 representative works of apprentices. The theme of the exhibition is the representative works of inheritance of Arts and apprenticeship, hoping to show the unique charm of Arts and crafts and let more audiences know about arts and crafts The significance of inheritance is to keep the fire going from generation to generation.

B3 - Art Innovation Exhibition Area (exhibition of young designers and artists' works of China Academy of fine arts, etc.)
It presents the design concept of the young generation of China Academy of fine arts, introduces the cultural and creative design works of Hangzhou and even Zhejiang Youth, and focuses on the cultural innovation concept of the students of China Academy of fine arts and the new force of Hangzhou youth creative design in recent years.

B4 - industrial integration exhibition area (Hangzhou life scene creative laboratory experience exhibition, Zhejiang residential industry chain resource trade exhibition and professional forum)
It will build an industrial resource cooperation space platform integrating creative economy industry forum, residential industry and creative lifestyle. Among them, three regions present 2018 Hangzhou life scene creative laboratory experience exhibition and 2018 Zhejiang Province home stay industry chain resource trade exhibition. During the exhibition, there will be a series of forums of Creative Design Summit, such as Zhejiang cultural relics, cultural and creative derivatives development conference, the Fifth China Creative Design Summit, cross strait creative homestay industry forum, Hangzhou cultural and creative talents development forum, etc.

Basement 1 of Hall B - service supporting area
Considering the safety inspection, geographical location, personnel diversion and other reasons of the site, it is set up as a supporting place for the exhibition of ICIF, providing catering, rest, logistics and other services to ensure the smooth progress of the exhibition. At the same time, try to hold a creative light food collection, as the food culture exhibition area of Hangzhou Cultural Expo.

Plaza interactive experience area (East Plaza) - Creative Life Collection
With creative life market as the exhibition form, it mainly presents Taiwan's cultural and creative products and handicrafts artists, creative life products, youth creative works, etc.

Please contact the organizer of the exhibition for implementation before participation.

• Telephone:0571-85335515、85335359
• Fax:0571-85335515
• E-mail:hzccie@126.com
• Address:Baimahu International Convention and Exhibition Center, Binjiang District, Hangzhou
• Zipcode:310000

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