On August 26, the 25th Beijing International Book Fair and 16th Beijing International Book Festival concluded in China International Exhibition Center (Shunyi New Museum). With the goal of "building a world-class Book Exhibition", the Expo will focus on cutting-edge issues in publishing cooperation between China and foreign countries, enhance the breadth and depth of publishing exchanges between China and foreign countries, promote the development of reading for all, make positive contributions to promoting Chinese culture to go global, and the second largest book exhibition in the world will be more stable.
According to the preliminary statistics on the spot, 5678 agreements on copyright trade between China and foreign countries have been reached in the Expo, up 7.9% year on year. Among them, 3610 copyright export and cooperative publishing intentions and agreements were reached, with a year-on-year growth of 11.28%; 2068 import intentions and agreements were reached, with a year-on-year growth of 2.48%, and the import-export ratio was 1:1.74. During the book fair, more than 1000 cultural activities were held, attracting 300000 visitors, including 150000 professional visitors, an increase of nearly 30% year on year.


1、 Sing the main theme, and the theme book "going out" becomes the highlight of the exhibition
This Expo is the first one since the 19th National Congress of the Communist Party of China. During the book exhibition, a group of thematic books on Xi Jinping's socialist ideology and nineteen spirits in the new era were displayed. A series of related activities were held. The theme book "going out" became a highlight of the exhibition. Hebei publishing and Media Group signed a contract for the release of deep knowledge and love (French version), Zhejiang publishing joint group's multilingual copyright output of people's open class, Jiangxi people's Publishing House's how to solve development problems output of the Communist Party of China, China Book Company signed a publishing cooperation agreement on the fundamental spirit of Chinese culture with four countries including Arabia and Poland, and Sanlian bookstore was held《 The core value of Chinese Civilization: Silk Road achievement exchange exhibition, China National Book Import and Export Corporation (Group) releasing "Theme Reading" e-book cabinet Various forms of exhibition and release activities show the important achievements of domestic publishing institutions in promoting digital reading and copyright output of thematic books.
In order to commemorate the 40th anniversary of the reform and opening up, this Expo held a publication exhibition of the 40th anniversary of the reform and opening up, focusing on the achievements of China's publishing industry since the reform and opening up. The 800 square meter exhibition takes the timeline as a clue. It focuses on Xi Jinping's new socialist Chinese thought and the spirit of the party, the nineteen main spirits of the party, the promotion of Chinese excellent culture, the dissemination of contemporary Chinese values, and the key books such as social science, literature and art, natural science, traditional culture, children's publishing and "going out". The communique of the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China and other publications with precious historical value at the beginning of reform and opening up attracted a large number of visitors.
During the book exhibition, China Publishing Group, China International Publishing Group, Central South publishing media group, Phoenix publishing media group, Zhejiang United Publishing Group, people's Publishing House and many other domestic publishing units intensively displayed the excellent theme books about socialism with Chinese characteristics and the spirit of the 19th National Congress of the Communist Party of China in the near Ping new era, reflecting the importance of the publishing industry in serving the national strategy Function.


2、 Steady growth of core indicators and continuous improvement of international influence of Book Fair
The core indicators of the Expo have grown steadily, and its international influence has continued to increase. The book exhibition area reached 97700 square meters, 5% higher than last year; 93 countries and regions participated in the exhibition, 4 more than last year; Panama, Venezuela, Kyrgyzstan and Lebanon participated in the exhibition for the first time, and 14 Latin American countries set up joint booths for the first time; there were more than 2500 domestic and foreign exhibitors, including 1520 overseas exhibitors, accounting for 60.2% of all exhibitors.
This year, for the first time, the number of pavilions reached 8, and many new exhibition areas have made remarkable achievements. The first Beijing International Children's book exhibition has become another highlight of the book exhibition. The upgraded international picture book exhibition has attracted tens of thousands of parents and children to visit. For the first time, the library matching area has been upgraded to a library matching area, displaying more than 60000 kinds of latest excellent publications at home and abroad, attracting more than 200 well-known Chinese and foreign libraries and other public cultural institutions to select on site. In addition, the on-site performance, product bidding and other activities of the cultural and creative museum are also popular.
This book fair is also a grand event of the international publishing industry gathered by well-known international publishing enterprises. Penguin random publishing company, the world's most famous mass publishing house, Springer Nature Publishing Company, the world's top technology publishing group, McGraw Hill Education Group, sage learning group, John Willie international publishing company, Macmillan publishing company, Oxford University Press and Cambridge University Publishing Company She and other world famous university publishing houses participated in the exhibition. British publishers are also enthusiastic about participating in the exhibition. With an exhibition area of 850 square meters and 56 publishers participating in the exhibition, the largest British exhibition group in history has appeared in the exhibition, and the exhibition area has been ranked first among overseas publishers. The head of Macmillan publishing company said: "the book fair helped us to establish contact with Chinese customers. Compared with my last exhibition, I can feel that the scale of the book fair has expanded. It seems that all well-known overseas exhibitors have participated in BIBF, they have exquisite exhibition stands and brand presentation. " "Face to face contact is very important to establish a long-term business relationship. If you don't participate in the Beijing Book Fair, you won't know so many potential customers," said the head of international business of several publishing units such as LKP publishing house.
In addition to internationally renowned publishers, the publishing companies along the "one belt and one way" state also actively participate in the book fair. This year, the fifth invitation to Morocco, the host country, was held by the Tubo fair. It actively planned and organized dozens of "one area and one way" activities related to the Beijing international publishing exchange week and the "BIBF10+10" round table conference, attracting 30 countries along the route to participate in the exhibition. The publishing and cultural institutions in Belarus, Turkey, Greece, Indonesia, Romania, Croatia, Poland, Serbia, Hungary and other countries have set up booths. More than 30 Sinologists from the countries along the line participated in the activities and governments of many countries have set up booths High level to the book exhibition site for the national publishers platform, set up a platform.
On the one hand, it benefits from the prosperity and development of China's publishing market and the continuous improvement of the internationalization literacy of Chinese publishers; on the other hand, it also benefits from the continuous improvement of the specialization and internationalization level of the exhibition itself, which attracts more foreign publishing institutions to participate in the exhibition. As a platform for Sino foreign exchange and cooperation, the role of the Expo has become increasingly prominent.


3、 Outstanding effectiveness and frequent highlights of International Publishing Cooperation
In the field of International Book Fair, the International Book Fair is one of the world's three major trading platforms for copyright trade, as well as Frankfurt and London Book Fair. It is the largest and most economical copyright trading platform for domestic publishing entrepreneurs. This year's ICIF will further strengthen the service of copyright trade, lead new exhibitors to approach well-known publishing enterprises, set up publishing trade negotiation area and copyright club, and various publishing units also actively promote this edition of books. In the past five days, many Chinese and foreign exhibitors have gained a lot, and international publishing cooperation highlights are frequent.
From the perspective of category, books such as theme, science and technology, children and so on are listed in the forefront of copyright trade, especially copyright output. From the carrier perspective, e-books and audio books are becoming more and more popular in the industry, besides the traditional paper books. The establishment of an international editorial department will be an important form of publishing cooperation in the future. The Xinhua Dictionary of the commercial press is exported to Georgia, the Sanmao vagrancy is exported to Germany and Lebanon, the people's open class of Zhejiang people's publishing house is exported to 4 countries, including Japan, Mongolia, Jordan and Nepal, and the Arabic and Thai editions of the book, such as the new development of Marx's legal theory in contemporary China, are exported directly to the corresponding countries, and the people Literature Publishing House tells the story of Chinese family style "thank you, my family". The copyright of the book is exported to 9 countries at one stroke. China Publishing Group, together with 20 international editorial departments, hosted the first annual meeting of international editorial department. Several international editorial departments, such as Yangtze River Media Southeast Asia publishing center, Oxford Business International Editorial Department, Mongolia China culture translation Editorial Center, were established China's cooperation with the international publishing industry has entered a new stage of pragmatic and efficient cooperation.
It is worth mentioning that not only the major publishers in Europe and the United States, as always, have reaped a large number of copyright cooperation intentions and high-value book orders in the Expo, but also publishers in Lebanon and other new participating countries and some countries in Latin America and 14 countries have reaped huge gains this year. The advantages of the Expo in promoting the development of copyright trade between China and foreign countries and promoting international publishing cooperation are increasingly obvious.


4、 Ignite the enthusiasm of the whole city, and literary activities help the whole people to read
Literature salon is a famous brand activity held during the Expo. With the joint efforts of the government, publishing houses and bookstores, Wang Meng, Jia Pingwa, Yu Hua, Mai Jia, Liu Zhenyun, Ma Boyong, Liu Cixin, Cao Wenxuan, Chang Yi, Rachel Joyce, Paulina Florence and other well-known writers at home and abroad, Sinologists from Britain, Hungary, Romania and other countries have held many photo exhibitions, and held many literary exchanges inside and outside the exhibition hall Stream activities, point burst the reader's reading enthusiasm.
Among them, Mr. Wang Meng, in his 80s, started his speech in person around the theme of "extreme and calm", and launched a platform for the global publishing cooperation of his book "Chinese wisdom"; Yu Hua and Ma Boyong talked with 30 sinologists respectively, introduced their creative feelings, answered the questions of Sinologists and translators; Mai Jia talked with British translators miomin and Christopher, and analyzed them The reason why spy war novels continue to be popular overseas; the Chilean writer Paulina Florence and the Chinese writer Wen Zhen jointly decipher the characteristics of Chinese intellectual literature creation; the "literary night" takes "new sensibility" as the theme, and invites writers, illustrators, translators, sinologists and guests from more than 50 countries to come together to skillfully integrate music and Literature The audience responded warmly.
This year's literature activities of the Expo also took innovative measures. In cooperation with a number of new media platforms, a number of live online activities were held for famous writers to visit the Expo, so as to make the impact of the Expo go beyond time and space and expand to a wider range. Liu Zhenyun's dialogue with Rachel Joyce, the book exhibition of Mai's family, the book exhibition of primary school students' reading summer camp and other activities were broadcasted on the whole network. China Daily, CCTV, Tencent video and other media also organized their own live activities. The book exhibition of China Daily on Facebook was broadcasted, and the number of viewers reached 900000 in a day. Yu Hua and other activities were also broadcasted It has attracted more than 200000 people to watch, and many audiences have experienced the grand occasion of the book exhibition and the fun of reading in front of computers and mobile phones.


5、 Continuous improvement of professional level and brilliant industry exchanges
Focusing on the hot issues and pain points in the publishing industry, this book fair invited a number of experts and scholars with international influence to participate in-depth, held various forms of professional exchange activities, and gave full play to the role of the professional weathervane of the Expo.
Among them, the Beijing Publishing summit is the most authoritative and professional brand activity of the ICIF. A number of domestic and foreign industry leaders, experts and scholars made many wonderful keynote speeches on three topics of "integration of new momentum of development", "knowledge service and new publishing" and "new cooperation in international publishing". With the theme of "children's book creation and innovation in the cross media era", 2018 children's book forum invites children's book leaders from China CITIC publishing group, relay publishing house, children's interest publishing company, made in me company and other Chinese and foreign enterprises to jointly explore the international publishing cooperation path of children's books at home and abroad. The fifth Digital Publishing Forum continued to focus on the industry trend of integrated development, and continued to focus on the issues of publishing industry transformation and development in the digital era. The "BIBF10+10" round table conference invited representatives from India, Italy, Australia, Indonesia and South Korea to talk about how to deepen "one belt and one road" publishing cooperation. Beijing Publishing exchange week continued to invite foreign editors to visit China in the form of strengthening interpersonal communication, and shared with Chinese Editors how to realize Sino foreign copyright trade cooperation and other topics, which was highly praised by Chinese and foreign participants.
After attending the "enter China publishing industry" training activity, the head of Austin Macauley said: "I have participated in many exhibitions, and BIBF is the best exhibition I have ever participated in! We will come again next year! The training for new exhibitors was excellent. We met with several top publishers and were very excited about the possible publishing intentions! " More and more exhibitors pay attention to the rapid development of China's digital publishing market and have great expectations for cooperation: in recent years, China's market has gathered "strong development momentum", the combination of e-commerce and social media has created a "very strong joint force", so the emphasis on China's market is far beyond other markets
According to ziedna of Usborne press, even if no publications of its own are sold to China, it is worth attending the Beijing Book Fair every year, because China is developing rapidly and many new things will appear in just a few months. Wells, of flame tree press, said that China is a country with a population of more than 1.3 billion and does not need to impose the views of other countries on them, so listening and learning are important moral qualities in managing and building partnerships. From these exchanges, we find that the Expo is not only a grand occasion for exchanges and cooperation between Chinese and foreign publishing industries, but also an important platform for many international people to understand China.


6、 Pay attention to experience and optimize details, and the exhibition service is highly praised
This year, the Expo has extended the opening time, optimized the setting of the exhibition hall, expanded the service space and other ways to provide the best experience for each participant with the most professional and high-quality service. Especially in terms of security, order of exhibition hall, setting of professional area, shuttle bus service and other details, all services are placed in the place most concerned by the exhibitors, which has been highly praised by many exhibitors. The head of Shengzhi learning group said, "we are very satisfied with the overall BIBF, we have participated in several sessions, and we will come again next year! The exhibition service is meticulous and in place, the zoning is obvious, and the security management is also standardized and strict, which is very good! " CA link said: "we believe that BIBF is more professional, with more professional exhibitors and distinct public and professional venues. Although the exhibition hall is large, the signs in the exhibition hall are clear and easy to understand. " BIBF picture book exhibition, with more than 10000 comments from the audience every day, generally reflects that the exhibition is fun, interesting and beneficial, and will bring the baby to the scene next year.
Due to scientific design and good preparation in the early stage, many professional visitors and readers are prepared to come here. They have registered their exhibition cards through the official website of the ICIF in advance, printed their own admission tickets, or purchased electronic tickets through other channels to enter the exhibition directly by scanning the code, in order. In the past five days, the number of visitors to the Expo reached 300000.

East 1 Pavilion is an overseas professional exhibition area and international copyright center

East 2 hall is a Chinese and foreign children's Library

Dong3 museum is an international reading experience and Picture Book Museum

East 4 library is equipped with library

West 1 hall is a comprehensive Hall

West 2 museum is a professional museum and a host country

West 3 museum is a cultural and creative Museum

Please contact the organizer of the exhibition for implementation before participation.

• Telephone:010-65866994、65063525
• E-mail:bibffo@bibf.net

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