"To grasp the peak season of year-end sales and seize the opportunity of terminal market" has become the top priority of enterprises' annual sales. In order to implement the requirements of the CPC Central Committee and the State Council on "expanding domestic demand, promoting consumption, smooth circulation and benefiting the people's livelihood", as well as the spirit of "targeted poverty alleviation" put forward by the 19th National Congress of the Communist Party of China, in order to meet the needs of many enterprises and public institutions for centralized procurement of welfare and citizens for centralized procurement of new year's goods before the festival, and to provide a good opportunity for participating enterprises to show themselves, open up markets and enhance brands The 9th engou boutique annual goods Expo will be held in engou International Convention and Exhibition Center from January 23 to 31, 2019.
This year's engou annual fair focuses on brand upgrading, the interests of participating enterprises, and people's livelihood services. With the theme of "recalling the flavor of the year, benefiting the people's livelihood, promoting consumption, Tesco's global good goods, and celebrating the year of quality and health", it aims to build a platform for more exhibitors for business cooperation, brand promotion and commodity sales, and create a full category with a strong spring festival atmosphere for the people of Central Plains Multi brand, high quality and low price one-stop procurement platform.
The investment promotion work of engou annual Fair has been officially launched. Here, we sincerely invite new and old customers at home and abroad to join us and create brilliant future together!
2、 Last review
The 8th engou Expo was held in engou International Convention and Exhibition Center from February 3 to 11, 2018. There are 380 exhibitors with an exhibition area of 12000 square meters, double that of the previous one. The exhibits include famous wine and candy, special agricultural products, special food, daily necessities, jewelry and handicrafts, as well as annual cultural supplies, imported goods, etc.
For the first time, the 8th engou annual Expo opened the "precision poverty alleviation exhibition area and the first Secretary of Henan Province in the village rich people achievement report Exhibition". More than 120 first secretaries from all over the province put the high-quality agricultural and sideline products and local specialties of their respective villages on the exhibition stand of the Expo. The response from all walks of life was strong and praised like a tide. At the same time, in order to help the revitalization of Yujiu, a special area for the revitalization of Yujiu was set up on the site, with the active participation of famous liquor enterprises in the province, such as Yangshao, Songhe, Baofeng, langlingcan, wuguchun, Jiuding wine of Minquan, etc.
According to the incomplete statistics of the organizing committee, during the exhibition, nearly 250000 people were received and visited by the public, and the amount of on-site sales and intended transactions reached 610 million yuan. Most of the exhibitors returned with full load, and the satisfaction of the exhibitors reached 9.7 billion simple HTML DOM voku perfect. At the same time, 95 ﹐ simple ﹐ HTML ﹐ DOM ﹐ voku ﹐ percent ﹐ interviewees said that they come to the annual fair every year, because the products of the annual fair are complete and affordable, they can buy all year round goods in one stop.
3、 Highlights
1. Source control: brand upgrading to create a high-quality annual fair
This year's engou annual fair will attract the best among the best, raise the entry threshold, and organize famous brands at home and abroad to participate with high-quality products popular in the market. In order to protect the interests of exhibitors and protect the rights and interests of consumers, the organizing committee has formulated a strict entry examination system for merchants. The registered merchants must provide effective business qualification certificates. After passing the examination, they also need to sign the letter of credit operation guarantee to ensure the authenticity of the quality of the commodities and promotion activities, so that the people of Central Plains can truly purchase the high-quality and affordable year Goods, a quality, healthy new year.
2. Targeted Poverty Alleviation: help poor counties in the province to solve the problem of unsalable local high-quality agricultural and sideline products
In order to implement the spirit of "targeted poverty alleviation" of the 19th National Congress of the Communist Party of China, help the poor areas of the province to solve the problem of unsalable local agricultural and sideline products, and to enable the people of Central Plains to directly purchase green, healthy, high-quality and cheap agricultural and sideline products during the new year, this engou annual fair is specially designed to provide booths for poor counties, so that their high-quality agricultural products can be directly sold to the people's hands, so as to realize the transformation from agricultural and sideline products to agricultural products Direct supply of products from the people to the people, reducing the circulation cost of intermediate links, and building a love bridge to meet the two-way needs of farmers' sales and people's shopping.
3. Revitalize Yujiu: give full play to the advantages of the exhibition platform and boost the revitalization of Yujiu
In response to the call of Henan provincial government for "revitalizing Henan liquor", the annual fair will give full play to the advantages of the exhibition, set up a special area for "revitalizing Henan liquor" on the spot, build a platform for promoting the brand and sales volume of the Spring Festival for Henan liquor enterprises such as credit store, Yangshao, Songhe, wuguchun and Dukang, and continue to promote the revitalization of Henan liquor.
4. Set up national brand new year products exhibition area: create a direct selling platform between famous brand new year products and end consumers
In order to meet the needs of well-known enterprises at home and abroad to consolidate their brands and expand their sales channels, and also to meet the needs of the Central Plains people for different categories and brands of new year's products during the Spring Festival, the engou annual fair will organize well-known liquor enterprises such as Maotai, Wuliangye, Langjiu, Fenjiu, red bull, Xiangpiao, Wang Laoji, Yili, Mengniu and other well-known milk enterprises, Shuanghui, missing Famous food enterprises such as Sanquan, baby eagle group and Master Kang participated in the exhibition, so as to create a direct sales platform between famous New Year's products and end consumers.
5. Set up import exhibition area: let the people in the Central Plains enjoy the global good goods
The Organizing Committee of this year's engou Expo invites local shopping malls and large-scale import and export trading companies, such as Eurasian train, ongmen gate, bonded international, outlets, etc., to exhibit and sell global import and export commodities on site, so that people in the Central Plains can enjoy the global good goods without going east and West.
6. Set up a halal food street: improve the overall brand influence of Henan halal enterprises and provide high-quality halal food for Muslims
Henan is a big province of halal food production and consumption. In order to build the overall brand of halal food in Henan, enhance the competitiveness and influence of the halal food industry in Henan, and make the Muslims in Henan eat halal food at ease, during the exhibition, Henan Ethnic Affairs Committee, together with the Organizing Committee of the engou annual Expo and the halal food industry association of Henan Province, specially opened "Halal food street", organize the characteristic halal food enterprises in Henan Province, such as Henan Yisai beef Co., Ltd., Henan Meishi Food Co., Ltd., Henan dream Food Co., Ltd., Henan yishunyuan Food Co., Ltd., etc. to participate in the exhibition, and provide Muslim with high-quality halal grain and oil, halal meat products, halal dairy products, halal condiments, etc.
8. Set up a special area for Chinese time-honored brands: create a grand industry brand event for Chinese Time-honored Brands
During the exhibition, the Organizing Committee of this year's engou Expo specially opened a special area for Chinese time-honored brands, which not only provides a platform for Chinese time-honored brand enterprises to exchange information, integrate development and negotiate sales, but also inherits the brand value, exquisite skills and craftsmanship spirit of time-honored brands, and enables the people in the Central Plains to buy traditional time-honored brands with regional characteristics.
9. Inheriting the custom of new year: let the people of Central Plains rush to buy new year's products in the traditional taste
The "Folk Culture Street" will be set up on the site of this engou annual Expo. Through the "Scene restoration, interactive experience, static display, image transmission, style interpretation" and other forms, it will create a strong traditional flavor for the people in the Central Plains, so that the consumers who come to shopping can enjoy the happiness and rush to buy new year's goods in the thick flavor.
10. Carry forward filial piety: carry out activities of respecting the elderly on site to make the elderly consumers happy to shop and have a happy New Year
In order to carry forward the filial piety culture, inherit the fine virtues of filial piety and love for the elderly of the Chinese nation, and build a harmonious society, the Organizing Committee of this engou annual Fair held the activity of "you consume, I return cash" for the 60-70-year-old people present at the exhibition, set up a red bag tree on site, draw 100 cash red bags for free with ID card and shopping voucher every day, and carry out the activity of "free delivery of annual goods to home" ”Activities, on-site delivery and running errands to help the elderly free mail home. Let the old man be happy to buy new year's products and have a happy new year.
11. Set up a new retail area: open up a new mode of online and offline synchronous sales cooperation
The Organizing Committee of this year's engou Expo invited Jingdong supermarket, Suning e-shop, tmall supermarket and other national online famous new retail brands to participate in the exhibition. The exhibits include food, department stores, clothing, home furnishings, mother and baby products, etc., helping these new retail industries to open up a new mode of online and offline synchronous sales, thus setting off a new upsurge of offline consumption. At the same time, it also helped the people in the Central Plains, especially the people in the Central Plains Middle aged and elderly consumers, through the offline activities of new retail during the exhibition, understand the convenience and benefits of online shopping.

1. Beverage candy: foreign wine, white wine, red wine, beer, rice wine and other famous Chinese and foreign wine, milk and other drinks, domestic and foreign brand candy, etc;
2. High quality agricultural products: special agricultural and sideline products, fruits, grain and oil products, etc. all over the country;
3. Special food: Hong Kong and Taiwan food, flavor food, meat and poultry food, cured meat, aquatic products, health food, nutrition, leisure food, baked food, dairy products, dried fruit fried goods, etc;
4. Annual cultural articles: commodities for Spring Festival, sculptures, arts and crafts, etc;
5. Jewelry and crafts: jade, color treasure, silver, gold, pearl, etc;
6. Fashion daily necessities: furniture, home furnishings, clothing, leather shoes, bags, etc.

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