Shandong Province's car ownership has always been in the forefront of the country. The popularity of new cars or concept cars in Shandong, to a certain extent, shows the development prospects of vehicle enterprises and their products. Most of the car companies regard Shandong as an independent region, which shows the importance of Shandong market.

Jinan International Auto Show 2019 is characterized by internationalization, specialization and marketization, focusing on Chinese and foreign brands, covering luxury, joint venture, independent, new energy and other subdivisional fields, presenting a panoramic view of the charm of the Chinese and foreign auto industry, and presenting the innovative ideas and achievements of the global auto industry in product upgrading, brand upgrading, industrial upgrading and travel mode from multiple perspectives to the audience To bring a different experience.

At the same time, the Organizing Committee of the auto show will also adhere to the concept of brand-up and value-up. No matter from the product, technology, marketing or service level, it will integrate all kinds of new fashion elements, create a new consumer format, provide users with differentiated experience, and guide people's yearning and pursuit for the future of automobile life.

New empowerment: sponsored by the government and gathered by the exhibition

This Jinan International Auto Show, led by the government, operates in a market-oriented way, integrates various resources, and makes concerted efforts:

Jinan Municipal People's government and Shandong Automobile Industry Association are the organizers of this Jinan International Automobile Exhibition.

Jinan Branch of China Council for the promotion of international trade, Jinan Expo planning Co., Ltd. is the organizer of this Jinan International Auto Show.

The executor, Shandong new Shangbo Exhibition Co., Ltd., is a joint venture of Shangge Exhibition Co., Ltd. in Shandong.

Shangge Exhibition Co., Ltd., founded in Wuhan, Hubei Province in 1995, has been deeply involved in China's exhibition market for 24 years. Every year, it holds more than 20 exhibitions in more than 10 cities, with an exhibition area of over one million and a buyer flow of over ten million. The annual turnover rate of visitors reached 12.1%.

Among them, Huazhong international automobile exhibition, ASEAN International Automobile Exhibition, Nanjing International Automobile Exhibition and Zhengzhou International Automobile Exhibition have become the wind vane of regional automobile consumption market.

This Jinan International Automobile Exhibition is another new work of Shangge exhibition to fill in the national business map. It is committed to building it into the most favorite marketing platform for Qilu dealers and the most trusted car purchase platform for Jinan people.

In addition, in this Jinan International Auto Show, the digital marketing platform music independently developed by Shangge exhibition will also run through all aspects of the exhibition to guarantee the exhibition marketing effect.

New help: Exhibition Music escort, exhibition experience climbing

Shandong International Convention and Exhibition Center will be the venue of this Jinan International Automobile Exhibition, which is also the first large-scale professional exhibition hall in Jinan with an area of more than 100000 square meters, which can fully meet the high specification and large-scale venue demand of this exhibition.

In terms of admission, exhibition music, a digital marketing platform independently developed by shange exhibition, will provide electronic cloud tickets for visitors and exhibitors.

The ticket self-service application and storage in the cloud not only effectively solves the tedious problem of ticket application, but also thoroughly solves the problem of easy loss of SMS electronic tickets and paper tickets, truly realizes the intelligent admission and improves the experience and comfort of the admission crowd.

In terms of marketing, Zhanqu will help exhibitors to break through the time boundary of the exhibition and achieve the continuous sales effect of 90 days +.

Before the exhibition, Zhanqu will help exhibitors to lock in the focus groups of auto show in multiple dimensions, monitor the promotion effect, and help exhibitors better match business opportunities and promote transaction.

During the exhibition, real-time admission data will be collected and media service center will be provided for exhibitors to collect customers and interact on site.

After the exhibition, shange exhibition will also conduct real-time data analysis and report, striving to promote more accurate and lasting automobile marketing effect, aiming to create a "higher specification, better quality" international, professional and market-oriented large-scale automobile exhibition.

New marketing: integrate resources and promote the whole exhibition

With the rapid development of Internet +, the auto show organizers never give up the pace of exploration.

How to accelerate the digital transformation, explore new marketing methods, and realize the restructuring of sales formats? At the same time, how to effectively penetrate offline, cover the whole scene, and cooperate with different industry alliances? This is a lot of challenges and opportunities for the organizers.

Therefore, Jinan International Auto Show 2019 promises "whole process marketing, multi node control", integrating traditional scenes, mobile Internet and PC Internet, to provide efficient global marketing services for brands, and promote brand marketing into users' minds.

The precise global marketing plan will create brand-new products and real innovation, enhance customers' reputation, increase market share, strengthen customers' consumption stickiness, and continue to empower the brand escort.

New activity: Juhui colorful, exhibition promotes transaction

All along, shange exhibition adheres to the concept of "science and technology, fashion, and great benefits", and is committed to promoting the exhibition content to be richer and more exciting.

In this Jinan International Automobile Exhibition, Shangge exhibition will join hands with exhibitors to jointly launch multiple preferential activities.

At the scene of the auto show, the attendance ceremony, one yuan per second new car, 200 for 1000, car purchase lottery, gold medal sales representative selection, New Silk Road Children's fashion week and annual grand ceremony and other activities are presented in turn. Multiple activities, real gold and silver concessions, truly realize the dream of buying a car for Jinan citizens who want to buy a car.

In addition, 2019 China (Jinan) international new energy smart car and RV camping exhibition, 2019 China (Jinan) International Automobile Industry Exhibition and car show will also be held at the same time.

This Jinan International Auto Show has brought citizens a feast of buying cars with many brands, complete models, large discounts and good services, which can meet the needs of citizens, and truly present a car purchase and sale trading platform that is satisfied by car dealers and enjoyed by citizens.

Please contact the organizer of the exhibition for implementation before participation.

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The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870