Saudi Arabia is located in the Arabian Peninsula in the southwest of Asia, bordering on the Gulf in the East and the Red Sea in the West. It is the largest oil producing country and oil exporting country in the world, as well as the country with large economic aggregate in the Middle East. Saudi Arabia relies on imports of all goods except oil and accessories. Rich resources have nurtured this young country. Saudi Arabia has a young population structure and strong purchasing power. According to statistics, Saudi Arabia's population aged 20-30 accounts for 70% of the total population, and the population under 20 accounts for 46%. Saudi Arabia has a wide range of consumption, including the rich aristocracy of the Royal Palace and the rich middle class, as well as the lower class and the migrant workers who account for 2 / 3 of the total population. Currently, Saudi Arabia has a free market economy policy. In recent years, the Saudi Arabian government has vigorously pursued the policy of economic diversification, made efforts to expand non oil production, develop non oil mining and light industry, and attached great importance to the development of agriculture. Saudi Arabia's economy is growing rapidly and its financing needs are growing.

Middle East International Exhibition (MIE group) is a professional exhibition company that has been engaged in the organization and service of international exhibitions in the Middle East and Africa for 17 years. In 2013, MIE group launched the China Trade Week under the background of China's "one belt and one way" strategy, integrating international resources to hold an international trade exhibition featuring "quality commodities". Up to now, it has successfully settled in eight countries, such as the United Arab Emirates, Kenya, Iran, Ghana, Ethiopia and Morocco, providing professional services to more than 5000 Chinese and foreign enterprises and governments, radiating nearly one million Middle East and African purchasers, with a transaction amount of hundreds of millions of yuan, which has become a bridge for China's trade with Middle East and Africa.

Saudi China Trade Week, as an important stop in the Middle East of Mie, is strongly supported by Saudi local chamber of Commerce, Federation of industry and Commerce and the government. In September 2019, Saudi China Trade Week will kick off in Riyadh International Convention and Exhibition Center. This exhibition is the first time for China Trade Week series to enter Saudi Arabia. In view of the successful operation of large-scale exhibitions in Saudi Arabia, it can be predicted that this exhibition will also be a complete success.
Rapid economic development and increasing financing demand
Currently, Saudi Arabia has a free market economy policy. In recent years, the Saudi Arabian government has vigorously pursued the policy of economic diversification, made efforts to expand non oil production, develop non oil mining and light industry, and attached great importance to the development of agriculture. Saudi Arabia's economy is growing rapidly and its financing needs are growing. In 2013, Saudi Arabia's GDP reached US $745.3 billion, a year-on-year increase of 3.8%, and per capita GDP reached US $25500. Saudi Arabia's non oil private sector has continued to grow in recent years, with a year-on-year growth of 5.5%, and the construction, retail, transportation, communication and non oil manufacturing industries all grew by more than 5% year-on-year. In 2014, Saudi Arabia ranked sixth in the global retail trade index.
Saudi Arabia enters the top 20 countries in the world suitable for business
Saudi Arabia ranks 15th in the world's creditworthy economies and 14th in the 76 countries with low credit risk. The world bank lists Saudi Arabia among the top 20 countries in the world suitable for business (Saudi Arabia ranks 16th). For two years in a row, Saudi Arabia has become a suitable country for business in the whole Middle East and Arab countries, outstanding in developed countries such as Bahrain, the United Arab Emirates and Kuwait. According to the world bank, Saudi Arabia's ranking in the top 20 is due to several recent reform policies. The improvement of business and asset registration procedures has effectively helped investors reduce their costs in starting businesses and registering real estate. The Saudi capital market authority and the Ministry of trade and industry have promulgated several new laws to further strengthen the protection of corporate investors. Port charges have been halved, reducing cross-border transaction costs.
The economic and trade environment between China and Saudi Arabia has endless potential
Saudi Arabia is the world's largest oil producer and oil exporter, as well as a country with a large economic aggregate in the Middle East. At present, Saudi Arabia is comprehensively carrying out national infrastructure and industrial development. China is Saudi Arabia's first strategic trading partner, and Saudi Arabia is China's main export market in West Asia and Africa. The import and export trade volume of both sides is close to 75 billion US dollars. Saudi Arabia is a large engineering contracting market in the Gulf region, and its construction industry accounts for 39% of the total market volume in the Gulf region. Driven by the Saudi government's strong investment in infrastructure construction, the construction industry in Saudi Arabia is expected to grow by 7.2%, and it is expected to maintain high growth in 2015. According to the report of SAIC, Saudi Arabia's total investment in major projects will reach US $690 billion by 2020, mainly in infrastructure, oil and gas, petrochemical, power, communication and information industries, tourism and agriculture.
1. The market demand for home appliances and consumer electronics is large, and it depends on imports
Saudi Arabia, as a big middle east oil producing country, has an amazing consumption capacity. It is a large end consumer market in the Middle East. As much as 60% of the Middle East's imported goods are consumed in Saudi Arabia. Compared with the mature markets in Europe, America and Southeast Asia, Saudi Arabia can more guarantee the exporters' profits. More than 50% of Dubai's products are re exported to Saudi Arabia. Due to the weakness of the local industry, 95% of the products are all imported. At present, Saudi Arabia has not formed a complete set of comprehensive industrial production system of household electrical appliances, and the household electrical appliances in the Saudi market are still basically imported. As of 2014, the population of Saudi Arabia has exceeded 30 million, and it is expected that the population of Saudi Arabia will increase from 30 million to 47 million in 2020. In the face of such a large population expansion, it will naturally become a large market for home appliance import and consumption. Saudi Arabia imports 2.5 billion US dollars every year, and the annual growth rate is 2.8%. In the past two years, the consumption of household appliances in Saudi Arabia market, in addition to the consumption of traditional household appliances such as air conditioners, color TVs, washing machines and refrigerators, has maintained a steady growth. Other entertainment and recreational household appliances, such as cameras, DVD family cinema audio-visual systems, cameras, high fidelity multi-channel radios, have increased by a large margin compared with the previous years, with an increase of 11.2%.
At the same time, with the development of science and technology and the popularization of information technology products, digital cameras, various home computers, personal computers and other high-end electronic products are flooding into the Saudi market. In the past two years, there were few large-scale ultra-thin wall mounted color TV sets in the Saudi market. Now, there are a variety of large-scale professional home appliance markets in Saudi Arabia. At present, the categories and brands of household appliances in Saudi Arabia market are more complete than two years ago. There are many kinds of TV sets, washing machines, refrigerators, air conditioners, water heaters, dishwashers, hairdressers, electric ovens, microwave ovens, electronic doorbells, etc. Various brands of home appliances from all over the world are competing fiercely in the Saudi market. Compared with two years ago, the market share of various types and brands of home appliances from China is less than 1%, which has made great progress.

Saudi Arabia has a special geographical location and a wide market. Opening the Saudi market means opening the markets of Iraq, Yemen, Oman, Iran, Egypt, Syria, Turkey and other neighboring countries. Due to the unification of customs duties in the Gulf countries and the unification of currencies at the end of 2010, Saudi Arabia market has been opened up and other markets in the Gulf will be well developed at the same time. As the commercial capital of Saudi Arabia, Jeddah receives a large number of traders from neighboring countries every year.

2. Friendly relations between China and Saudi Arabia, Saudi Arabia's recognition of China's home appliances and consumer electronics increased
Since the establishment of diplomatic relations in 1990, the economic and trade cooperation between the two countries has developed rapidly. At present, Saudi Arabia is a big oil supplier of China and a big trading partner of Western Asia. The Chinese government attaches great importance to the friendly cooperation with Saudi Arabia. The two countries have established strategic cooperative relations, which provides a good "entry atmosphere" for Chinese enterprises to go to Saudi Arabia. In recent years, Saudi Arabia's economic development seeks diversified foreign cooperation, hopes to strengthen cooperation with China, and welcomes Chinese enterprises to Saudi Arabia for development, which provides a historic opportunity for Chinese enterprises to "go global".
The main areas of Saudi Arabia's diversified economic development include mining, light industry and many other aspects, which is China's strength. In 2011, China ranked first among Saudi Arabia's foreign trade partners with a total bilateral trade volume of US $64.4 billion. Saudi Arabia has become a major economic and trade partner of China in the Middle East region, and China has also become the largest export target country and the second largest import source country of Saudi Arabia.
In 2013, the total bilateral trade between China and Saudi Arabia reached 84.4 billion US dollars, a year-on-year increase of 14%, a new record. China remains Saudi Arabia's largest trading partner in the world. It is expected that the trade volume between China and Saudi Arabia will exceed 100 billion US dollars by 2015. In recent years, China's home appliance products have greatly improved in terms of appearance and internal quality, and have strong competitiveness in terms of sales price. They all have the advantages of competition with other countries' home appliance products. Local consumers in Saudi Arabia have gradually increased their understanding and recognition of China's home appliance products, which provides opportunities for China's home appliance products to open Saudi Arabia's market Good business opportunities.  

The exhibition will be held in Riyadh Convention and Exhibition Center, which is located at the junction of oulaya road and jinfade Expressway near Riyadh Road. Riyadh Exhibition Center is a modern international exhibition and conference center with an exhibition area of over 100000 square meters and an external exhibition area of 100000 square meters. Supporting facilities include VIP unit, press release unit, restaurant, conference unit, exhibition service center, freight office, on-site stand contractor and sufficient parking space. Details: 30000 square meters of venue; 10000 square meters of exhibition area equipped with air conditioning; more than 2000 parking spaces and shelters; infrastructure of international standard; audio-visual equipment including simultaneous interpretation equipment; accommodation for up to 10000 people; conference hall; business office; restaurant service; 24-hour security measures.

Communication and peripheral products: mobile phones, smart wearable devices, mobile phone chargers, mobile phone protection cases, mobile phone accessories such as headphones, charging wires, etc
Computer system and its surroundings: computer, mouse, keyboard, power wire, etc
Car electronic products: car navigation, car charger, car audio, car Bluetooth, car DVD, etc
Video games and others: game consoles, digital products such as digital cameras, audio systems, electronic components, testing and measuring instruments and other products
Home textiles: home textiles, bedding, blankets, carpets, bath towels, curtains, etc
Leather products: leather products, schoolbags, backpacks, trolley bags, handbags, wallets, leather goods, etc
Clothing and fabrics: Men's and women's clothing, sports and leisure clothing, children's clothing, underwear and swimwear, labor protection clothing, textile technology, clothing accessories (tie, scarf, brooch, etc.), various fabrics, cotton and linen fabrics, knitwear, textile products, fur products, etc
Accessories and accessories: zipper, button, interlining, accessories, etc
All kinds of shoes: Men's and women's shoes, slippers, fashion shoes, children's shoes

Please contact the organizer of the exhibition for implementation before participation.

• Company:Huizhan Technology (Guangzhou) Co., Ltd
• Telephone:020-89856293
• Truename:Miss Cheng
• Mobile:19864803359 / 15367329632
• E-mail:sales35@gz.mieevents.com
• QQ:3001064292
• Address:Chuang Jing Hui Ying Ke Zhi Gu 22-411, Dongpu community, chepi street, Tianhe District, Guangzhou City, Guangdong Province, China

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