With the rapid improvement of China's consumption level, people's awareness of healthy diet is becoming stronger and stronger, and the consumption of fresh products is becoming faster and faster, forming a huge market demand for Chinese fresh market. It is estimated that by 2020, China's cold chain market will reach 347 billion 900 million scale. At present, the implementation of the "one belt and one way" national strategy, the efforts of Guangdong, Shanghai, Tianjin and Fujian FTA, the signing of trade agreements between China, Australia, China and Korea will make cross-border cold chain business increasingly frequent, and the rise of big data and the Internet has spawned the rise of fresh electricity providers and cold chain homes, and electricity providers in recent years. With the rapid development of enterprises, the fresh distribution industry has been highly concerned by the government and the industry.




According to experts' prediction, China's fresh e-commerce market has the potential of nearly one trillion yuan, which is called the next hundred billion yuan market of China's e-commerce. According to the announcement of the general office of the State Council, the cold chain logistics industry has also been put on the agenda of the key work arrangement of the State Council, which clearly states that it is necessary to improve the operation standards of the construction of cold chain logistics of edible agricultural products and food, and improve the level of cold chain logistics. Driven by the national industrial policy support, domestic and foreign capital giants have entered the field, and the market demand for fresh and cold chain distribution is huge in the next 3-5 years.
2020 Asia Pacific fresh food distribution and refrigeration chain cold storage technology and equipment exhibition will be held grandly in Guangzhou Guangzhou Fair Exhibition Hall. The exhibition scale and the number of exhibitors will be increased year by year. Meanwhile, it will focus more on the building of the whole industry chain exhibition platform of fresh cold chain logistics, focusing on the international exhibition area, fresh e-commerce, cold storage freezer and fresh cold chain logistics four major theme areas; and join hands with the eighth session China (Guangzhou) International self service sales system and facilities Fair (CSF), the third China (Guangzhou) international new retail and unmanned sales Fair (NRE), the fourth China (Guangzhou) international commercial payment system and equipment fair, which gathered more than 30 national exhibition groups and 80000 professional visitors, with a total exhibition scale of 50000 square meters. We are committed to building a professional platform for Internet + intelligence and all cold chain solutions.   
[audience organization] invite professional audience to visit in various ways, channels, high density and intensity
Professional invitation: through telephone confirmation, fax form, invitation and other forms, the audience Organization Department of the conference conducts "VIP invitation" to the professional seller database accumulated by the organizing committee, so that customers can visit and purchase at the exhibition site, and obtain the latest information about the development trend of the industry market, technological innovation and scientific development.
News Promotion: hold promotion meetings and press conferences in the target cities, and conduct all-round media publicity; you can get media focus and effectively spread brand information.
Mail advertisement: directly mail the invitation letter of visit to relevant enterprises, purchasers and professionals at home and abroad through the conference organization, professional media and other units, to ensure that effective customers with decision-making ability and procurement strength come to the conference; collect sales opportunities, and explain high-quality buyers and potential customers.
Complimentary ticket plan: print invitation letters, invitations, visit tickets, posters and other promotional materials, and invite them through door-to-door visits, special delivery and other ways; ensure that the exhibition site, you can get mutual exchanges with the industry, learn and accumulate industry experience.  
Group invitation: cooperate with industrial parks and economic development zones, organize visiting groups to visit, negotiate and purchase; ensure to seek new business opportunities through industry division and cooperation.
Exhibition publicity: choose to participate in professional exhibitions with relatively large scale and influence at home and abroad for publicity and audience organization.
Supporting activities: organize relevant technical exchange meeting at the same time, invite the person in charge of relevant enterprises to the meeting for exchange and visit the exhibition.
Media publicity: the organizer will cooperate with professional magazines, newspapers and websites at home and abroad to carry out strong media publicity.
Outdoor advertising: Hang outdoor billboards and banners in urban traffic arteries and professional markets to carry out large-scale outdoor advertising.






[buyer invitation in target country]
Invitation of foreign customers: Vietnam, Laos, Cambodia, Thailand, Myanmar, Malaysia, Singapore, Indonesia, Brunei, Philippines, East Timor, South Korea, Japan, India, Bangladesh, Bhutan, Nepal, Pakistan, Sri Lanka, Maldives, etc;
Domestic customer invitation: Hong Kong, Taiwan, Macao, Guangdong, Guangxi, Hunan, Hubei, Jiangxi, Fujian, Shanghai, Beijing, Tianjin, Jiangsu, Henan, Sichuan, Inner Mongolia, Gansu, etc;
The audience is expected to reach 80000.
 
[target audience]
Relevant personnel in the production, processing and circulation of agricultural products such as fruits, vegetables and flowers, biology, food, medicine, fresh e-commerce and retail industry;
Suppliers of refrigeration and refrigeration equipment and technology;
※ owner and senior management of warehouse / cold storage;
* catering, hotel, hotel industry and large retailers, supermarkets, hypermarkets and wholesalers;
* cold food distributors, cold food manufacturers
※ low temperature logistics shipping company, highway, railway, air transportation, container company, storage agent, supply chain solution provider;
※ agricultural products, food, pharmaceutical related associations, disease control center, large and medium-sized pharmaceutical logistics procurement departments;
Processing of cosmetics, health products, tobacco, etc;
Large and medium-sized organizations, enterprises and institutions, military and other logistics management departments;
Relevant government agencies in the fields of agriculture, food, commercial circulation, food and medicine supervision, etc

Cold chain information system: cold chain whole process monitoring management system, food safety traceability system, 3gps equipment, automatic identification equipment cold chain distribution and procurement system, barcode technology, management software, Internet of things technology, etc;

Refrigerated and frozen transportation equipment and accessories: Ship refrigerated container, refrigerated ship, air refrigerated transportation, refrigerated vehicle, car body, modified refrigerated vehicle, refrigerated locomotive, container refrigerated vehicle, insulated vehicle, vehicle refrigerated unit and parts, vehicle refrigerator, refrigerated transportation box (medicine level, food level), frozen packaging box, insulated box (food level), refrigerated bag and ice bag, etc;

Ice fresh equipment technology: ice fresh storage equipment, ice fresh display platform, ice fresh display cabinet, storage cabinet, ice flake making, ice machine and ice fresh technology;

Display cabinets of refrigerated cabinets: all kinds of assembled refrigerators, refrigerators and freezers, quick freezing equipment, refrigeration units, refrigerators boards, refrigerators lights, refrigerators doors, temperature control technology, refrigerators accessories, refrigerators safety, environmental protection and energy saving technology, refrigerators design and refrigeration facilities lighting energy saving technology, etc.; supermarket refrigerators, commercial display refrigerators, special refrigerators, cafes and restaurants Storage cabinet, fresh cabinet, portable freezer, freezer accessories, laboratory refrigeration equipment and accessories, etc;

Fresh food e-commerce: platform e-commerce, dairy e-commerce, direct e-commerce, pastry e-commerce, fruit and vegetable e-commerce, flower e-commerce, meat e-commerce, comprehensive food e-commerce, aquatic product e-commerce and imported food e-commerce, etc.

Comprehensive refrigeration materials and accessories: cold storage materials, sealing materials, thermal insulation materials, phase change materials, fresh-keeping equipment accessories, freezer and cold storage accessories, etc;

Cold chain logistics and distribution services: third / fourth party cold chain logistics services, cold chain detection & monitoring services, cold chain information services, cold chain packaging solutions, cold chain storage logistics park, design institute and others;

Fruit and vegetable sorting, processing, food preservation and packaging equipment: fruit and vegetable sorting system, sorter, auxiliary equipment, fruit and vegetable selection conveyor, Slitter, fruit and vegetable cleaner, drain machine, color protector, dehydrator, dryer, peeler, fruit and vegetable air-conditioned fresh-keeping packaging machine, vacuum packaging machine, water purification and sterilization packaging machine, ozone sterilization device, fresh-keeping film, fresh-keeping bag, food preservation Fresh cabinet, fresh retail equipment, preservative fruit and vegetable ice water fresh-keeping equipment, heat treatment fresh-keeping equipment, fruit and vegetable processing production line, central kitchen special equipment, fruit and vegetable cleaning line , preservation machinery (vacuum packaging machine and shrink packaging machine), storage technology and preservation workbench, etc;

Food safety rapid detection equipment: Food Microorganism and mycomycin detection, food additive detection, food safety rapid detection, genetically modified food detection, food quality control and testing, food detection and analysis instrument, rapid detection card kit, food ingredient detection, microbiology, epidemic disease, agricultural residual toxin detection, genetically modified ingredient detection instrument, chemical element detection, additive Additive and ingredient testing, sample pretreatment analysis instrument, water and water quality testing, food testing instrument accessories, consumables, metal, non-metallic elements and foreign matter testing equipment, third-party testing service institutions, etc;

Cold chain storage and handling equipment: refrigerated containers, cold storage shelves, conveying equipment, pallets, forklifts and cranes, etc;

Advertising expenses

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