China is a big country in footwear production, trade and consumption. It produces more than 12 billion pairs of shoes every year, accounting for more than 80% of the total global footwear production, and is the largest footwear export country in the world. Shanghai International Footwear Fair (abbreviated as Shanghai footwear exhibition, Shanghai footwear Expo) is one of the four major professional international footwear exhibitions in the world. The orientation of Shanghai footwear exhibition is to promote domestic trade as well as foreign trade, focus on the creation of China's footwear industry, and be the wind vane of China's and even Asia's regional footwear market. With the theme of "new shoe industry, new retail, new fashion", the exhibition gathered domestic and foreign shoe brands, manufacturers, traders, shoe material and equipment suppliers and professional buyers of the shoe industry, gathered new products, new technology, trend information, resource contacts of the shoe industry, gathered in Shanghai to discuss the development plan of China's shoe industry, and displayed in various forms such as new product display and release, product ordering, Summit Forum, etc Publicize the brand of China's footwear industry and promote China's footwear industry to the world.

The exhibition is of high grade and large scale, with strong influence in the range of Asian footwear industry. Every year, more than 800 international well-known footwear manufacturers and traders from more than 20 countries and regions, including Japan, South Korea, Italy, Germany, the United States, Russia, Brazil, the United Kingdom, Iran, Turkey, Hong Kong and Taiwan, participate in the exhibition, with a total of more than 1500 booths, more than 1000 brands and an exhibition area of more than 30000 square meters. The exhibitors include high-end brand retailers, manufacturers and traders of shoes and materials with low-end OEM and ODM bulk orders. The exhibition will cover the whole Asian market, mainly facing Chinese retailers, department stores, professional stores, wholesalers, e-commerce and brand holders and other buyers. The exhibition has an indescribable importance and advantage for professional footwear manufacturers to explore the market, master professional information and understand the current market trend. It is an industry event that Chinese footwear professionals cannot miss every year.

The 17th Shanghai International Footwear Expo 2020 will be held in Shanghai New International Expo Center on July 2-4, 2020, attracting more than 50000 professional merchants to visit and negotiate, including many medium and high-end shopping centers such as liancafu, Parkson group, Bailian Group, Shanghai Golden Eagle, big brand e-commerce tmall mall, Amazon, Jingdong Mall, No.1 store and charming, trend Fashion & shoes brands Nike, Adidas, H & M, love for clothes, Belle, Daphne, Saturday group, hot air and Aokang, etc., as well as professional buyer groups from Guangzhou, Chengdu, Chongqing, Shenzhen and other regions. The exhibitors thus have close contact with the decision-makers from the footwear industry to establish effective and considerable orders. Shanghai shoes Expo will continue to strengthen trade between China and other countries in the field of footwear, expand international exchanges and cooperation among industries, and strive to promote the development of China's footwear industry and market prosperity.

Exhibition area planning:
Eight exhibition areas are divided around the footwear industry chain:
International brand exhibition area, men's and women's fashion shoes exhibition area, original design exhibition area, sports / leisure shoes area
Special function shoes area, children's shoes area, innovative shoes materials exhibition area, intelligent manufacturing shoes machine exhibition area
Finished shoes: Men's shoes, women's shoes, children's shoes, sports shoes, snow shoes, sandals, leisure shoes, slippers, fashion shoes, indoor shoes, labor protection shoes, safety shoes, dance shoes, warm shoes, boots, beach shoes, cloth shoes, craft shoes, heightening shoes, shoes materials, special function shoes and many other shoes.
Shoe materials and machines: shoe materials, shoe materials, shoe mold, last, sole, lining, shoe sample, hardware, 3D vamp machine, CAD / CAM system, adhesive, coating, PU glue, hardener, zinc stearate, resin curing agent, shoe machine, laser engraving machine, etc.

Exhibition area planning:

Eight exhibition areas are divided around the footwear industry chain:

International brand exhibition area   Men's and women's fashion shoes exhibition area  Original design exhibition area         motion/Casual shoe area

Special function shoes area    Children's shoes area       Innovation shoe material exhibition area    Intelligent manufacturing shoe machine exhibition area

Finished footwearMen's shoes, women's shoes, children's shoes, sports shoes, snow shoes, sandals, leisure shoes, slippers, fashion shoes, indoor shoes, labor protection shoes, safety shoes, dance shoes, warm shoes, boots, beach shoes, cloth shoes, craft shoes, heightening shoes, shoe materials, special function shoes and many other shoe varieties.

Materials and machines:Shoe material, shoe material, shoe mold, last, sole, lining, pattern, hardware3DShoe upper machine,CAD/CAMSystems, adhesives, finishesPUGlue, hardener, zinc stearate, resin curing agent, shoe machine, laser carving machine, etc.

Booth charge:

International hardcover area:3500USD/12Square meter5250 USD/18Square meter light ground:290USD/Square meter

Domestic hardcover area:Thirty-one thousandelement/18Square meter     21000element/12Square meter       15800element/9Square meter  

Domestic common area:Twenty-five thousand and six hundredelement/18square        18000element/12Square meter        12800element/9Square meter  

Space only:One thousand and three hundredelement/㎡   Double opening fee:1000 RMB /individual      

Booth configuration:

Standard area booth: each booth configuration includes: tableOneZhang, chairTwoTurn on the spotlightTwoLamp, garbage can, power socketOneCarpet, lintel.

Hardbound booth: each booth configuration includes: tableTwoZhang, chairFourTurn on the spotlightFourLamp, garbage can, power socketOneCarpet, lintel.

Space in bare area: provide bare area, and the construction fee shall be borne by the exhibitor  

Advertising expenses

Exhibition promotion:

In addition to the traditional way of publicity, new media and new forms of in-depth publicity will be used to ensure the quality of professional buyers' presence, and exhibitors will achieve win-win trade cooperation and brand promotion through all-round and multi angle publicity channels such as online and offline, professional audience interaction of exhibitors, etc.

1、 Exhibition push: industry database, direct mail, SMS, email, exhibition customizationH5, customized by exhibitorsH5;

2、 New media platform promotion: wechat subscription number, service number, Weibo,LBSPrecise delivery（AD7)DSPBig data precise delivery (double end delivery), baiduSEM,360SEM, Baidu, Alibaba, Tencent Network Alliance precision advertising;

3、 Media communication:500+Industry network media cooperation100+Professional publications300+Professional public media20+Mass newspaper and TV station;

4、 Professional media--The exhibition, together with popular TV stations in Shanghai, such as Oriental satellite TV, Shanghai news integrated channel, entertainment channel, documentary channel, Xingshang channel and the first financial channel, made in China network, home appliance network and other websites, covers the information circle, including Sina Weibo, wechat, today's headlines, Tencent, Sohu News, Sina News, etcAPPFully cooperate with on-site broadcast, outdoor and subway media coverage, create three-dimensional exhibition publicity, so that the exhibition information is unobstructed.

5、 Face to face visit of group buyers - professional market, professional exhibition, promotion of Industry Association:With the shoes exhibitions and markets in Milan, the United States, Hong Kong, Guangzhou, Shenzhen, Chengdu, Wenzhou and other places in Italy, to promote the exhibition site.

6、 Thousands of people in the Yangtze River delta group, free shuttle transportation to high-quality dealers, agents, department stores, shoe industry park, shoe city to visit the exhibition.

7、 Overseas purchasers will be invited mainly through the host and undertaker's outreach customer relations and their overseas agencies, embassies and consulates in China, etcFive thousandYu Jia.

Matters needing attention
Exhibition procedure:

1. Choose to participate in this exhibition, contact the organizer to ask for the application form, quotation form, exhibition map and Sponsorship Scheme.

2. Fill in the exhibition application form and return it to the organizing committee with official seal; the application form will take effect after being confirmed by the organizing committee with seal.

3. After receiving the booking fee, the organizing committee will follow the principle of "apply first, pay first, arrange first".

4. Exhibitors who sign the contract shall remit the deposit to the account of the organizing committee within seven working days from the date of signing the contract.

5. After receiving the full payment, the organizing committee will issue an invoice to the exhibitor and send the electronic exhibitor manual to the exhibitor.


The measure of area: 80000m2

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The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870