The 2025 Hangzhou International Toy Fair, abbreviated as HTE. It will be held in Hangzhou from May 16th to 18th. Simultaneous activities: Toy Selection&Supply Chain Procurement Conference, Early Childhood Education Product Matchmaking Conference.
HTE is guided by market development, based in Hangzhou and facing both domestic and international markets. It is a professional trade exhibition that integrates product display, procurement, trade, and matching. Make full use of the regional and economic advantages of the Yangtze River Delta, integrate the opportunities of the Fan Chang Delta and the the Belt and Road, and serve the whole industry chain of the toy industry.
As one of the core cities in the Yangtze River Delta region, Hangzhou attaches great importance to the development of an open economy, with a particular focus on optimizing foreign trade and forging ahead in cultivating new competitive advantages in foreign trade. The rapid rise of new trade modes such as cross-border e-commerce, market procurement trade, and comprehensive foreign trade service platforms has become a new engine for economic growth in Zhejiang and even the entire Yangtze River Delta region. The geographical location connects the north and south. Moreover, Jiangsu, Zhejiang, and Shanghai are both major provinces for domestic and foreign trade exports, with abundant foreign trade resources; Industrial advantages: Zhejiang is a major province for toys, gifts, teaching aids, and other industries. It is home to Yiwu small commodities, Yongjia educational toys, Yunhe wooden toys, Pinghu electric children's carts, and other industrial belts. The advantages of e-commerce, Hangzhou is known as the "capital of e-commerce", with a large number of e-commerce enterprises, top anchors, MCN institutions, live streaming operation companies, and new e-commerce platforms, making it the best choice for toy companies to develop traditional and cross-border e-commerce channels.
This exhibition has set up a cross-border trade docking meeting for toy products, which provides a better and more direct channel for enterprises to showcase their products, promote their brands, and expand their markets. It also offers more choices for buyers to broaden their channels, improve efficiency, and reduce costs.
We hope that participating companies can take this opportunity to fully unleash the potential for cooperation with global buyers, share opportunities, create wealth, and seek common development.

Toy exhibition area
Electronic electric and plastic toys; Building blocks and puzzle toys; Wooden and cardboard toys; Dolls and plush toys made of cloth; Inflatable toys; Children's activities and sports products; Child strollers and riding toys; Intelligent toy; Model toys; DIY toys; Music toys, etc.

Early Childhood Education Exhibition Area
Preschool education toys; Kindergarten supplies and facilities; Early childhood education information platform; Early childhood education brand franchise category; Featured courses, etc.

Authorized exhibition area
Cartoon IP authorization; Authorized derivative products; Cultural and creative authorization; Brand authorization; Celebrity authorization; Sports authorization; Game authorization, etc.

Trendy Play Zone
Trendy toys, figurines, pendants, ornaments, e-commerce platforms, retailers, figurine manufacturers, OEM manufacturers, ODM manufacturers, model companies, etc.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Truename:Manager Bao
• E-mail:shanghai3x3@126.com
• Address:Room 508, No. 28 Moyu Road, Anting Town, Jiading District, Shanghai

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