The sports industry in China is a rapidly developing industry, and its market size has continued to grow in the past few years. According to a market research report on the operational situation and investment prospects of China's sports industry from 2023 to 2029, the total scale of the sports industry reached 5.55 trillion yuan in 2018, compared to 4.2 trillion yuan in 2017, an increase of 31.8%. In addition, in 2019, the market size of China's sports industry reached 6.2 trillion yuan, an increase of 11.8% compared to 2018. In addition, the Chinese sports industry is accelerating its reform pace to adapt to the increasingly changing market environment. The hosting of the Hangzhou Asian Games is of great significance to the city of Hangzhou and the whole of China. It can not only enhance China's influence in the Asian sports industry, but also promote the development of China's sports industry. The hosting of the Asian Games can improve the development level of China's sports industry, promote the integration of the sports industry with other industries, promote the growth of sports consumption, and further promote the development of the Chinese economy.
Xiamen's sports industry has unique advantages in sports equipment manufacturing, sports events, and sports facility construction. In terms of sports equipment manufacturing, Xiamen is the largest production and export base for sports and fitness equipment in China, as well as a major export base for sports shoes, clothing, and outdoor equipment. We are a leading enterprise in sports, fitness, and outdoor equipment, including Aojiahua, Mingda Plastic, Gangyu, Langmei, Qunxin, Kanglejia, Xinkai Composite Materials, Hongji Weiye, Weishi, Youdu Outdoor, and Qiuyedi. The R&D centers and marketing headquarters of sports shoe and apparel brands such as ANTA, Xtep, 361 Degrees, Jordan, Pick, and Hongxing Erke have also been established in Xiamen. In terms of sports events, the Xiamen International Marathon, which has been held for 21 consecutive years, has not only been certified as a "gold medal event" by the Chinese Athletics Association, but also won the title of the only "marathon city" in the country. Xiamen has accumulated rich experience in hosting high-level events, and independent events such as Xiamen International Marathon, Xiamen Tianjin Cross Strait Race, and Strait Cup Sailing Race have been highly branded. Brand sports competitions such as the F1 Motorboat World Championships, Climbing World Cup, World Triathlon, World Beach Volleyball Tour, International Women's Golf Open, and National Fitness Championships have also settled in Xiamen and been successfully held.
New opportunities
To actively respond to the national policy plan of promoting national fitness and sports consumption, and to build a bridge for mutual communication and common progress in the sports equipment industry. Under the guidance of the superior supervisory unit, Wanzhuo Exhibition, together with relevant units, has jointly scheduled to hold the "2025 Xiamen International Sports Goods Expo" at the Xiamen International Convention and Exhibition Center from April 25-27, 2025. The organizer hopes that the exhibition can help more enterprises to obtain orders and sales platforms in a more timely and effective manner, segment the needs of the main body to connect the upstream and downstream of the industry chain, build a professional and effective industry exchange and resource sharing platform, open up supply and demand transactions and cooperation channels, and promote the high-quality development of China's sports industry in Xiamen.
Simultaneous activities
At the same time as the exhibition, dozens of supporting activities will be held, including Xiamen Sports Industry Development Summit, Xiamen Sports Industry Summit, Youth Sports Industry Seminar, Xiamen Sports Industry Investment Promotion Conference, Sports Venue Facilities Forum and Sports Ground Materials and Paving Conference, China Digital Sports Industry Summit Forum, award ceremony, business matching meeting, local sports industry promotion conference, and various innovative activities. Through the combination of exhibitions and forum activities, more enterprises can grasp the current market consumption situation and establish correct marketing plans.

target audience
Government sports departments/enterprises/institutions/sports association organizations
Sports venues/venue operation management agencies/venue engineering contractors
Education departments and institutions/rehabilitation centers/medical units
• Manufacturer/Brand/Agent/Distributor
Import and export trading companies/e-commerce/offline retail
• Gym/Fitness Studio
• Other sports clubs
• Service/consulting companies
• Other

Outdoor equipment and devices: outdoor tents, sleeping bags, outdoor goggles, fishing gear, outdoor gloves, leisure tables and chairs; Camping, tourism, mountaineering equipment and gear, professional lighting tools
Professional outdoor telescopes, chess and card games, RVs, off-road vehicles; Professional outdoor car refrigerators, scooters, mountaineering equipment, ropes, etc;
Outdoor camping supplies and accessories: solar backpacks, hiking bags, first aid kits, travel bags, toiletries, survival kits, camping equipment, hiking boots, various types of pads/mattresses, travel bags
Assist poles, etc; Outdoor flashlight, protective gear, outdoor kettle, helmet, moisture-proof pad, mat kettle, water and stove, barbecue grill, communication/navigation, outdoor knives, outdoor watch, telescope
Mountaineering poles, outdoor towels, outdoor power banks, etc;
• RV and sports equipment: complete/modified vehicles, vehicle related accessories, RV services, outdoor sportswear, casual clothing, sports socks, functional fabrics and accessories
Functional accessories, outdoor shoes, etc;
Water sports: surfing boats, kayaking, rubber boats, etc; Various water leisure and entertainment equipment such as water walking balls, water bicycles, inflatable trampolines, etc; Lifeboats, Lifeguards
Various water rescue equipment such as jackets; Water sports clothing, swimwear, goggles, diving suits, backpacks, shoes and hats, underwater cameras, etc;
Ice and snow sports and equipment: ice and snow sports equipment and equipment, roller skates, skateboards, ski poles, flat bottomed sleds, ski accessories and clothing, etc;
Outdoor fitness activities: outdoor fitness equipment, fitness clothing and accessories, aquatic fitness equipment and devices, climbing equipment, table tennis badminton, sports nutrition and functional beverages
Outdoor sports bicycles and cycling equipment, cycling clothing, etc;
Outdoor accessories: compass/positioning system, cooking utensils/fuel, first aid supplies, emergency lights, food/beverages, hand warmers, insect repellent, sports luggage rack, sunscreen products, watches
Water treatment system, related application software, etc;
Outdoor furniture: garden tables and chairs, outdoor sofas, beach tables and chairs, folding chairs, lounge chairs, public seats, luminous furniture, swings, hammocks, wooden houses, pavilions and related accessories, etc;
Other: media, associations, clubs, tourism, and related services.

·Sports consumption and services: sports shoes and clothing, football, basketball, volleyball, billiards, tennis, badminton, table tennis, martial arts combat, roller skating, outdoor sports, trampolines, handball, rock climbing, water sports, rowing, kayaking and other sports equipment and supplies;
·Fashion sports and sports food: golf, outdoor off-road, rugby, tennis, baseball equipment and clubs, health food, sports drinks and nutritional supplements, etc;
·Fitness Equipment and Rehabilitation: Commercial and Home Fitness Equipment, Outdoor Fitness Equipment, Fitness Equipment Accessories, Small Training Fitness Equipment, Physical Training Equipment, Intelligent Fitness Equipment, Rehabilitation and Fitness Monitoring Equipment, Massage and Home Health Care, etc;
·Sports venues and equipment: elastic flooring, wooden flooring and sports flooring, venue construction, artificial grass, sports equipment, event sports equipment, swimming pool equipment and SPA, ice and snow sports and other new technologies, materials and processes;
·Others: sports education, sports healthcare, sports tourism, sports events, sports technology, industry organizations, and media.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Truename:Wang Yuan
• E-mail:479795091@qq.com
• Address:No. 198, Huizhan Road, Siming District, Xiamen City

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