Spring returns to the earth, and all things are reborn. From April 8th to 10th, the 36th International Toy and Education Products (Shenzhen) Exhibition, the 15th International Baby Carriage and Maternal and Child Products (Shenzhen) Exhibition, and the 2024 International Authorization and Derivatives (Shenzhen) Exhibition (hereinafter referred to as "Shenzhen Toy Exhibition") were successfully held at the Shenzhen International Convention and Exhibition Center.

As an annual industry event, Shenzhen Toy Fair is an important platform for exhibitors and professional visitors to discuss cooperation and seek trends. The total area of the three major exhibitions is 130000 square meters; The total number of exhibitors is 1420, with hundreds of thousands of exhibits on display; The three-day exhibition has attracted a total of 67295 professional visitors, with overseas professional visitors increasing by more than 50% compared to before the epidemic.

The full name of the 2025 Shenzhen Toy Fair has been officially changed to "International Toy and Trendy Toys (Shenzhen) Exhibition", scheduled to be held at the Shenzhen International Convention and Exhibition Center from April 7-9, 2025. At the same time, the 16th International Baby Carriage and Maternal and Child Products (Shenzhen) Exhibition and the 6th International Authorization and Derivatives (Shenzhen) Exhibition will be held, continuing to leverage the synergistic effect of the three exhibitions and allowing all participating categories to shine in different channels and global markets!

From a global perspective, China's fashion game industry is in the state of letting a hundred flowers bloom, and this category is also in the rapid rise stage. As a leading international trade platform in the industry, Shenzhen Toy Fair has not only kept up with the pace, but also continued to implement the national economic development policy. With the goal of promoting consumption upgrading and unblocking the domestic and international double circulation, and with the focus on "Guangdong Trade Nationwide" and "Guangdong Trade Globally", Shenzhen Toy Fair will promote China's fashion to go further and wider, giving exhibitors more incremental market opportunities.

Therefore, the Shenzhen Toy Fair will be upgraded again in 2025! The full name has been changed to "37th International Toy and Trendy Toys (Shenzhen) Exhibition" to strengthen the promotion of the exhibition theme and attract more industry friends to participate in on-site procurement activities. At the same time, we have added Hall 14 as a trendy toy and plush toy hall, forming a joint force with the adjacent Hall 16 (IP licensing and derivatives, trendy toys), to continue to expand the exhibition scale and momentum of IP licensing and trendy toys. Various emerging trendy toy stores and guzi stores, represented by Chaowan Planet, GOOSILOVE, etc., will be our key invited hot professional buyers.

Electronic and electric toys
• Puzzle toys
Plastic toys
• Woolen toys
Inflatable toys
• Doll toys
Wooden and paper toys
• Amusement facilities
Aircraft, ship, and car models
Various simulation models
Anime image authorization
• Anime derivative products
• Baby carriage, crib

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:020-83587037、37309663
• Fax:020-83587016
• E-mail:toy@china.messefrankfurt.com
• Address:Room 1520, Dongshan Square, No. 69 Xianlie Middle Road, Yuexiu District, Guangzhou City
• Zipcode:510095

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