In the past decade, we have witnessed the rise and growth, explosion and growth, disruption and reconstruction of new consumer brands, witnessed the mutual learning and integration of global food innovation, and witnessed the wave of channel and industry transformation.

In order to better empower brands to "grow" and "increase profits" and promote innovative development in the industry, the Foodaily2025 Daily Food Innovation Expo, with the theme of "Creating New Life", will be held grandly at the National Convention and Exhibition Center (Shanghai) from March 30 to April 2, 2025. By aggregating the rich industry resources accumulated by Foodaily over the past 15 years, the Foodaily Innovation Expo is committed to becoming a professional innovation exhibition for the Chinese food industry, and will strive to create a full chain stage that inspires food innovation.

In 2025, the Foodaily Innovation Expo will reach a new milestone, with a total area of over 700000 square meters, about 500+high-quality brands, gathering over 300000 professional audiences and buyers. We look forward to working together with industry partners to seize new business opportunities and seek new growth!

This will become a highland for innovation in the food and beverage industry, and the best venue for integrating innovative inspiration, new product marketing, and resource linkage. It will jointly promote the industry's vision for the future and gather new vitality!

Global Innovation Tasting "is an essential core creative planning section of the Foodaily Innovation Expo every year. The Foodaily Research Institute carefully selects more than 3000 innovative products from over 300000 new products launched in 40+countries and regions worldwide, covering 7 major categories and 70+sub categories. The 1961 ㎡ immersive experience space is used for innovation display and tasting, allowing visitors to explore global market innovations without leaving their homes, capture inspiration, and master new opportunities.

Focusing on the lifestyle and consumption habits of young consumers, Foodaily will heavily release the "Top 10 Consumer Scenarios of the Year" to help brands discover category opportunities and product innovation trends in trend scenarios; And we will carefully plan a scene experience exhibition area at the Innovation Expo site, allowing the audience to immerse themselves in the latest and most trendy consumer demands. At the same time, we will invite brands with similar tastes to join us, providing ideas for innovative marketing through the ultimate integration of people and goods in the market.

In 2025, the Foodaily Innovation Expo will also create an "Annual Trend Innovation Corridor", inviting top market consulting companies and big data platforms to join together, helping product innovators comprehensively grasp the latest market dynamics and key trends, making the future direction "clear at a glance", and creating new business opportunities for product upgrading and fission.

The Foodaily2025 Creative Expo will also heavily plan activities such as the "iSEE Carnival Super Selection Fair", channel face-to-face special selection fair, channel theme forum, channel dinner, and the "Daily Food Selection Handbook". Through diverse interactive touchpoints and methods, it will provide strong support for the precise docking and efficient selection of brand channels.

In addition, the strategic cooperation between Foodaily Creative Expo and Hotelex Shanghai Exhibition will bring together more high-quality channels and buyer resources, including traditional supermarkets, convenience stores, discount retail, instant retail, e-commerce platforms, community group buying, and more.

Snacks, baked goods, catering, dairy products, functional foods, beverages, candies and chocolates, etc;
Suppliers: raw materials, additives, packaging materials, machinery, OEM/ODM, etc;
Retail channels: membership based stores, chain supermarkets, independent supermarkets, department stores, chain convenience stores, e-commerce channels, etc;
Service providers: brand strategy&consulting, brand digitization&operation, brand design, communication&media, etc;
Others: Internet platform, information technology, logistics and cold chain, media, etc;

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Truename:Ivey
• Address:No. 333 Songze Avenue, Qingpu District, Shanghai (North Gate of the Exhibition Hall)

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