The Global New E-commerce Expo (Hangzhou) is a national industry event sponsored by Hangzhou Zheyan Exhibition Co., Ltd. and supported by the Live Streaming and Short Video Culture Committee of the Chinese Culture Promotion Association and the Hangzhou E-commerce Association. The conference will be held at the Hangzhou Grand Convention and Exhibition Center from February 28 to March 2, 2025. The exhibition will continue to focus on the theme of "new digital, new economy, and new e-commerce", with "e-commerce branding, e-commerce product selection, and e-commerce procurement" as the core. It will highlight the new trends, service models, and traffic entrances in the new scenarios empowered by the digital economy, and conscientiously implement the operational principles of "marketization, high-end, branding, and specialization" to achieve "more convenient product selection and search" in the entire industry chain. Resources are easier, closer to the market, and experience exchange is more convenient.

The Organizing Committee of the Global New E-commerce Expo is one of the earliest exhibition organizers in China to hold e-commerce exhibitions. Currently, it has successfully hosted dozens of large-scale industry events and professional forum summits, inviting industry experts, scholars, and platform founders to share the latest industry development trends and their practical experience, allowing more enterprises to explore less, avoid detours, learn from experience, and replicate success. At the previous Global New E-commerce Expo, we helped 12000+source suppliers to double their order volume; Assisting over 30000 internet celebrity organizations, the exhibition helps them connect with over 10000 brand merchants and source factories; Assist 20000+team leaders to receive over 100000 popular products through exhibitions. The successful hosting of the Global New E-commerce Expo has received high recognition and approval within the industry, and has become a must attend industry conference.

For 20 years, we have focused on the exhibition industry and deeply cultivated the industry for 14 sessions, creating the world's largest exhibition in the e-commerce industry. The conference focuses on gathering numerous high-quality exhibitors from various industries and establishing a new pattern of cooperation and win-win. It has become a must attend industry conference, such as Weinian, Ruhan Holdings, Yuanwang, Wuyou, Onion, Jujiang Xingchen, Caitong, Qianxun Culture, Huimai Culture, Lin Naixiang Media, Mars Wenhua (Cass Data), Beijing Yangguanghua News Media Group, Zheng Yun Studio, Alibaba, Dunhuang Network wish、 Baidu, Tianyancha, Mengniu, Qiboyun, Youzan, Weimeng, SF Express, Zhongtong, Meili Times, Belichen, Xifan, Lanzi, Baiosi, Haiyu, Guohetang, Yuzhu, Anqinuite, Xianyou, Chaoya, Yizhongyi, Auspicious and New Zealand, Asia, Dongze Special Medicine, Akita Manhualing Dairy, Huarun, Opkangshi, Weijiayuan, Minqiang, Wanzheng, Bifu, Haoyue, Dazhou Xinyan, Yanzhichu, Renhe, Shenghe, Weisiya, Bainian Tang, Xinyida, Tangbai Nian, Hengchun Tang, Chu Orange, Xieyang Hall, Kangjian Doctor, Shizhen Hanfang, Xuekunnu, Chunwang, Hongtai Ji, Han Emperor, Jiankang Era, Caoshanhu, Meitai, Xinrong Weiye, Jinaoli, Ziguang Group, Bainian Hall, Corning, Hanpai, Ogg, Kehai, Muxing, Baihua, Hengfa, Yushen, Huamei, Today, Otlon, Huachang 2000 well-known enterprises, including Xinwang, Hefu, Ganglong, Xiwang, Yongxinghe, Jinshunlai, Zhongliu, Min'an, Yimin, Zhongxing, Haifute, Jianhao, Yongxinghe, Yanfanfan, Ziyan Group, Guohetang, Dingwei, Henry, Haoyue Halal, Yize, Yibao Good Milk, Shenniu, Panasonic, Canon, Soneng, Heniao, Guanshang, Eggplant Kaka, Lishuai, Jinbei, Yongnuo, Pengcan, Changfeng, Aitushi, Tianchuang Hengda, Xingxi, Cardosi, Nanguang, Najing, Xinkeying, Dadao, Bowen, etc., competed to appear at the exhibition for win-win cooperation.

The planned exhibition area for this conference is nearly 100000 square meters, with an expected participation of more than 3000 companies. It is planned to invite over 200000 professionals to visit and select products on-site, and place orders for purchases. Tens of thousands of well-known internet celebrities, MCN organizations, and community leaders will conduct live broadcasts and product selection, and over a thousand well-known media outlets will be responsible for reporting on the grand event of the conference. The conference aims to promote the innovative development of the new e-commerce industry, deeply empower the digital transformation of the industry, assist participating companies in building an online new channel industry chain layout, promote the full channel and all-round development of online models such as "live streaming+short video", "community+group buying", and "digital+e-commerce", promote the standardized and healthy development of China's new e-commerce industry, provide strong support for "stabilizing the economy, expanding domestic demand, and promoting consumption", provide new momentum and new models for China's economic structural transformation and digital development, and help rural revitalization.

Simultaneous activities
The 6th China (Hangzhou) Short Video and Live Streaming Summit and Awards Ceremony in 2025
2025 China (Hangzhou) Live Streaming Team Leader Ten Thousand Person Product Selection Conference
2025 China (Hangzhou) Community Group Buying Industry Development Trend Summit
2025 China (Hangzhou) Digital Trade Development Summit
2025 China (Hangzhou) MCN Institutional Capital Summit Forum
2025 China (Hangzhou) Live E-commerce Industry Standard Release
2025 China (Hangzhou) Internet Celebrity Product New Product Launch Conference
2025 China (Hangzhou) National Team Leader Sales Conference
2025 China (Hangzhou) Community Group Buying Leader Conference
2025 China (Hangzhou) Hangzhou Online Omnichannel Resource Matchmaking Conference

1. E-commerce platforms/service providers, short video/live streaming e-commerce/private domain e-commerce/WeChat business/community group buying/community platforms and cross-border e-commerce, e-commerce industrial parks, internet celebrity live streaming bases, e-commerce poverty alleviation institutions, supply chains OEM/ODM、 Applet, mall, data center, MCN organization, short video platform scene application, Internet enterprise image display, network support, operator image display, short video production industry chain and AI technology, content management, e-commerce logistics, e-commerce packaging;
2. Live streaming equipment: live streaming lighting, live streaming all-in-one machine, live streaming car, live streaming audio, live streaming sound card, live streaming scene live streaming machine, live streaming headphones, live streaming Michael Wind, live streaming mobile phone, live streaming computer, live streaming camera, live streaming software, overall plan for live streaming room, etc;
3. E-commerce food: leisure snacks, nutritious and nourishing foods, convenience foods, nuts and stir fried goods, alcohol, beverages;
4. Catering ingredients, pre made dishes, meat products, fresh produce, fisheries, frozen products, seasonings, grain and oil;
5. Big health: health products, functional foods, nutritional supplements, meal replacements, medical/protective/disinfectant products, etc;
6. Clothing and apparel: fashionable women's/men's/children's clothing, knitwear, underwear, shoes, socks, hats, luggage and leather goods, jewelry, watches, glasses, jewelry, etc;
7. Department Store Home Furnishings/Gifts: Daily Necessities, Home and Daily Necessities, Tableware, Home Textiles, Outdoor Products, Hygiene Products, Maternal and Child Products, Beauty, Personal Care, Small Appliances, 3C Digital, Daily Chemical Cleaning Products;
8. Import goods exhibition area;
9. China-Chic commodities, Chinese time-honored brands, intangible heritage heritage products, landmark products;
10. International pavilions, local government pavilions, and business association pavilions.

Please contact the exhibition organizer before participating in the exhibition to confirm.

• Telephone:18626862985
• Truename:Wang Junye
• Address:Building B, Hangzhou International Expo Center

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