2024 China Agarwood Industry Expo | 2024 Hainan Agarwood and Pear International Conference

2024 Agarwood and Rosewood International Conference

Time: November 29th to December 1st, 2024

Location: Hainan International Convention and Exhibition Center

Organizing Committee Exhibition: Manager Liu 13826460801 (V Xin Tong Hao)

Organizers: China Collectors Association, Hainan Daily Newspaper Group, Hainan Folk Literature and Art Association, Malaysia China Silk Road Chamber of Commerce

Organizers: Hainan Agarwood Collection Association, Hainan Huanghua Pear Collection Association, Hainan Daily, Hainan Tourism

Organizational unit: Guangdong Pinyao Exhibition Services Co., Ltd

Event background:

In Hainan, there are two magical and precious trees, namely yellow pear and agarwood. Hainan Huanghua pear is known as the "Queen of Wood", and Hainan agarwood, also known as "cliff fragrance" or "agar", is known as "a piece of money, unparalleled in the world". Hainan yellow pear and agarwood, as rare products, have been tribute items since the Tang and Song dynasties, and were highly respected during the Ming and Qing dynasties. For thousands of years, it has showcased the charm of Qiongdao and has become a cultural symbol with Hainan characteristics.

Pear and agarwood are witnesses of traditional Chinese culture, with high added value, not only for economic benefits, but also for cultural promotion. In order to inherit the essence of this culture and maximize the benefits of the cultural resources of Hua Li Chen Xiang. The China Collectors Association, Hainan Daily Newspaper Group, Hainan Folk Literature and Art Association, and Malaysia China Silk Road Chamber of Commerce plan to introduce and hold the first Hua Li Chen Xiang International Conference in 2024. The conference aims to inherit and promote Hainan's fragrance culture, promote the sustainable development of the pear and agarwood industry, and build a professional platform for cultural inheritance, product trading, and project cooperation. It aims to become an important window for showcasing pear and agarwood culture, introduce a group of high-quality cultural and tourism enterprises through activities, accelerate the landing of a number of market projects, and let fragrance culture radiate infinite vitality and energy in Hainan.

This event integrates cultural, tourism and other content, and carries out a series of fragrant themed special activities. Composed of multiple contents such as the opening ceremony, main forum, sub forums, exhibitions, competitions, cultural activities, and special promotions, a total of about 1000 domestic and foreign representatives were invited to attend the conference. Famous academicians and experts, representatives from the Middle East along the "the Belt and Road" including Vietnam, Cambodia, Brunei, Malaysia, Thailand, Myanmar and Qatar, and representatives of professional industries at home and abroad will jointly provide advice and suggestions for the development of Hainan Huali and Chenxiang cultural industries. To assist in attracting investment in Hainan's cultural and tourism industry, enhance the urban product effect of Hainan, and promote the construction of Hainan Free Trade Port.

Conference positioning:

The conference is planned to be located in Hainan, with the aim of "based in Hainan, radiating to China, and influencing the world". It aims to build a platform for the pear and agarwood industry that covers the entire industry chain and lifecycle of "industry, academia, research, and application". The conference will be developed into a cultural and tourism platform that integrates industry forums, industry exhibitions, and standard releases. It will become an important window for globally renowned conference products to enter Hainan and promote the pear and agarwood culture to the outside world, providing comprehensive intellectual support for the development of pear and agarwood industry cultural products. To accelerate the integration and development of cultural and tourism resources, and enhance the cultural connotation and product influence of Hainan's pear and agarwood industry.

Exhibition Introduction:

The 2024 Agarwood International Conference will be held from November 29, 2024 to December 1, 2024 at the Hainan International Convention and Exhibition Center, hosted by the Organizing Committee of the 2024 Agarwood International Conference. This exhibition has a planned exhibition area of tens of thousands of square meters, with nearly a thousand exhibits and tens of thousands of visitors. Sincerely invite exhibitors to visit!

During the 2024 Agarwood International Conference and Exhibition, it is planned to invite tens of thousands of attendees, professional visitors, and exhibitors, with a total expected number of visitors not less than 100000. We also invite personnel from various colleges, research institutions, relevant industry associations, news media, and investment and trade institutions to visit and purchase. Dedicated to providing enterprises with an international exhibition that integrates trade cooperation, exhibition transactions, publicity and promotion, technical exchange, high-end seminars, and product display.

Event highlights

（1） Promote industrial optimization in Hainan and build a platform for cooperation and exchange.

The conference is a thousand person themed conference jointly organized and organized by industry organizations, with exhibition institutions fully committed to solving industry pain points. It is a platform for establishing efficient integration between capital and the pear and agarwood industry. The conference will integrate international cooperation resources, scientific research resources, and industrial resources of agarwood, enhance the links and exchanges between upstream and downstream, and provide a new stage for the development of both domestic and international agarwood.

（2） Empowering production and sales through exhibitions, promoting industrial development and upgrading.

The focus of the activity revolves around "one meeting", "one exhibition", and "one competition". A B2B2C comprehensive platform that drives industry development through forums, production and sales trade through exhibitions, and cultural exchange through competitions, opening a new chapter for Hainan to become a "global center for flower, pear, and agarwood trade" in the future.

（3） Immersive interactive experience, reconstructing traditional culture through cultural and creative means.

Create a fusion, creative, and fun incense culture event with high quality and standards, based on living space as the unit. Based on literature and driven by creativity, it fully reproduces the texture of the pear and agarwood culture, ensuring the inheritance of classical culture is not weakened.

（4） Promote the deep integration of culture and tourism, and create high-quality cultural and tourism products.

Through the conference, we aim to create new festive products for Hainan's cultural and tourism industry. Through cultural and artistic activities, as well as trade exhibitions, we aim to gather popularity, stimulate consumption, promote coordinated development among the industry, tourism, and economy, and achieve the grand goal of "hosting a good exhibition, leaving behind an industry, and driving the city's economy.".

Who will participate

The overall scale of the entire series of activities is expected to reach an audience of over 100000 (person times), and the scale of offline event guests is expected to be large

1000 people, with an estimated online audience of 100000 people.

（1） Invited leaders:

We plan to invite leaders from the Chinese Collectors Association, Forestry Bureau, Ministry of Culture and Tourism, Health Commission, Hainan Provincial Government, and others.

（2） International experts, scholars, and guests:

Leaders of Malaysia, ASEAN countries and regions, representatives of the Brunei royal family, President of the World Fragrance Association, Presidents of major agarwood associations in China, industry academicians, and experts from relevant partner universities and research institutes.

（3） Representatives from industry associations and research institutions:

Leaders of agarwood industry associations, chambers of commerce, societies, and research institutions in various provinces and cities across the country.

（4） Representatives of fragrance, health, and wellness enterprises:

Representative of health and wellness product service providers; Raw material purchasers, fragrance industry manufacturers, and representatives of health industry enterprises.

（5） Other industries:

Representatives of technology enterprises; Representatives of investment and financing enterprises; Representative of cultural and creative and consumer product enterprises; Representative of supporting service enterprises; Representative of the literary and artistic world.

（6） Media representatives:

Central mainstream media; Industry media; Social media platform representatives.

（7） High end consumers:

Experienced players and enthusiasts.

（8） Other

Meeting activity preview

Main Forum: "National Beauty and Heavenly Fragrance" Hua Li Chen Xiang International Conference

Sub forums and supporting activities:

Tianxiang Pear Industry Development Forum

Tianxiang Agarwood Industry Development Forum

Hua Li Chen Xiang Investment Promotion Conference

World Fragrance Competition

"National Beauty and Heavenly Fragrance" Hua Li Chen Xiang Culture and Art Performance

World Famous Fragrant Road High end Tasting Conference

2024 "National Beauty and Tianxiang · Hi Buy Global" Live Festival

Follow the master to search for treasures

On site treasure shooting

2024 "Tianxiang Yuexiang" Experience Activity

·Inspection activities for the base and cultural industry city

Promotion and publicity

Gathering mainstream media resources both domestically and internationally, building comprehensive high-end brand promotion channels, integrating professional journals, magazines, newspapers, websites, and other resources, leveraging the resource advantages of central media and Hainan Daily Newspaper Group, combined with short videos, live broadcasts, outdoor media, and more

Various forms of communication, through high positioning, full media, and three-dimensional promotion, widely spread the voice, create a good public opinion atmosphere, and continuously upgrade the brand image of the "Hua Li Chen Xiang Conference".

Preheating period

Collaborate with various cooperative media to launch a strong preheating campaign around the highlights of the "Hua Li Chen Xiang Conference" and the preparation of the forum and conference.

1. The media client under Hainan Daily Newspaper Group continues to release promotional videos for the conference.

2. Central mainstream media, commercial media, vertical professional media, and local media in Hainan are simultaneously carrying out preheating publicity.

3. "Huali Chenxiang Conference" official account, microblog, applet and official platforms such as sponsors, contractors and co organizers warm up news publicity.

Momentum building period

Around the theme, key links, core topics, and heavyweight guests of the "Hua Li Chen Xiang Conference", various forms of dissemination are carried out through a series of news articles, graphic articles, poster illustrations, and other forms, presenting in a diversified manner.

1. A series of "highlight first" reports, introducing the theme of "Huali Chenxiang Conference", core topics, heavy guests and other content, and high-frequency publicity through social media such as Sina Weibo, Tiktok, Toutiao, and video number.

2. In depth interpretation of vertical industry media. Through in-depth analysis of vertical professional online media, similar exhibitions, and self media industry giants.

3. Hainan Daily client sets up a column to frequently report on the highlights of activities.

4. Hold a press conference. The Joint Provincial Party Committee Propaganda Department held a press conference in Haikou to release the preparations for the conference, inviting various media platforms such as central media, local media, and new media to promote and report.

Detonation period

Focusing on the opening ceremony, main forum, exhibition, sub forum, and concurrent activities, we will focus on heavyweight guests, top enterprises, event highlights, and other content through various forms such as a series of news articles, graphic articles, live broadcasts, and guest interviews

Carry out dissemination.

1. Mainstream media news coverage. News reports are published around the core content of the conference, including the grand event, industry highlights, and highlights, covering mainstream media clients such as People's Daily, CCTV, Xinhua, commercial portal media platforms such as Sina, Tencent, and Phoenix, as well as major mainstream media platforms such as Hainan Daily.

2. Live broadcast of the opening ceremony. Nanhai Net and Hainan Daily integrated media live broadcast live to convey the grand scene of the opening ceremony event, while also broadcasting real-time pictures, new media cluster graphics, and videos.

3. Set up a live news room on site. Hainan Daily integrated media conducted on-site interviews with academicians, experts, collectors, and high-end appraisal masters, providing comprehensive and three-dimensional live coverage of the event.

4. Internet celebrity live streaming. With Kwai, Tiktok and other platforms as carriers, invite online celebrity anchors to broadcast the exhibition live, and push the cultural boutiques and popular products on the exhibition site.

5. Platform streaming. Highlighted speeches from guests at various stages of selected forums and concurrent events are promoted through commercial portal platforms and official platforms.

Fee standard: Exhibitions are subsidized, prices are beautiful, quota is limited, first come, first served!

International standard booth: 3mx3m (with a fence) (2.5 meters high), one negotiation table, two folding chairs, two fluorescent lamps, garbage bin, and carpet.

Open space booth: Starting rent of 36m ², excluding any facilities. Exhibitors need to design and decorate themselves.

Open space booths are required to pay construction management fees and exhibition deposit to the venue. The specific fee standards can be found in the Exhibition Handbook

Exhibition procedures:

1. Exhibitors should have a valid Business License and legal approval documents for production and operation.

2. Exhibitors should carefully fill out the "Exhibition Application and Contract Form" after selecting a booth, stamp it with an official seal, and then fax or mail it to the organizing committee of the conference.

The organizing committee adheres to the principle of first application, first payment, and first confirmation. Within 3 working days of signing the contract, the exhibition fees shall be transferred to the designated bank account of the organizing committee of the conference. If payment is not made within the specified period, the organizing committee has the right to change the original booth or cancel its participation qualification.

The organizing committee has the right to adjust some confirmed booths based on the overall effect of the venue and the needs of safety and fire protection.

For more information on the exhibition details and booth images, please feel free to inquire

Contact person of the organizing committee: Manager Liu 13826460801 (V letter with the same number)

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Exhibition area:

Mingxiang District

Agarwood, rosewood, reduced true fragrance, sandalwood, ambergris, musk, agarwood and rosewood furniture, carvings and ornaments, bracelets, pendants, incense gifts, agarwood paste, essential oils, incense cultural institutions, etc.

Aromatic zone

Essential oil, perfume, fragrance, pure dew, fragrance, plant skin care products, pure plant care products, natural fragrance planting, cultural inheritance, health management organization, fragrance law and education, space fragrance and equipment, etc.

Food Fragrance Area

Various types of tea, coffee, wine, fruit juice beverages, desserts, edible spices, sauces and seasonings, food additives, food ingredients, marketing planning, corporate consulting and investment institutions, etc.

Fragrant region

Dendrobium, saffron, Tianqi, Cordyceps sinensis and other traditional Chinese medicine decoction pieces, nourishing and health preserving traditional Chinese medicine, traditional Chinese medicine products, traditional Chinese medicine nutrition and health food, ethnic characteristic medicine, etc.

Fragrant living area

Incense tools, tea sets, coffee utensils, coffee furniture, beverage accessories, household items, Buddhist products, incense culture, flower arrangement art, painting art, fragrant tourism, fragrance industry financial services, etc.

Fragrance making area

New spice planting technology and equipment, extraction equipment, technological fragrance making, essential oil extraction and fragrance application technology, packaging and mechanical equipment, etc.

• Address:Binhai Avenue, Longhua District, Haikou City

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