The 34th China (Zhengzhou) Sugar, Wine and Food Fair

After 18 years of trials and tribulations, Ruicheng Food and Beverage Exhibition has always been deeply rooted in the fertile land of the market. With multiple advantages such as authoritative endorsement, location advantage, high-quality service, professional team, rich experience, and efficient transaction rate, it has won widespread praise and high recognition from a large number of food and beverage merchants.

On August 24-26, 2024, the 34th China (Zhengzhou) Sugar, Liquor and Food Trade Fair, jointly organized by the China Liquor Circulation Association, Henan Liquor Industry Association, Henan Sugar, Liquor and Food Circulation Association, Henan Catering and Accommodation Industry Association, and Henan Ruicheng Media Group, will be held grandly at the Zhengzhou International Convention and Exhibition Center. The event will be hosted by Zhengzhou Ruicheng Exhibition Service Co., Ltd. and Henan Jiujiu Cultural Communication Co., Ltd.

1、 Three core advantages are locked in advance for the Zhengzhou Sugar and Wine Fair

With the continuous recovery of the national economy and the introduction and implementation of a series of consumer promotion policies, the food industry is accelerating the opening of a new round of channel and commodity transformation. As one of the representative "wind vane" exhibitions in the industry, Zhengzhou Sugar and Liquor Fair deeply links with manufacturers of alcoholic beverages and packaging materials, connects industrial chains and other resources, builds a professional platform with stronger matching, more distributors, wider cooperation, and higher exhibition value, providing more opportunities for alcoholic beverage manufacturers to showcase their brands, exchange experiences, expand the market, and win business opportunities.

Core Advantage 1: Consumer Center

In the hinterland of the Central Plains, Henan Province with a long history, its capital Zhengzhou has been a prosperous intersection of commerce since ancient times. The huge population base is the huge consumer market, with tens of millions of permanent residents in Zhengzhou, providing huge development space and endless business opportunities for the circulation of alcoholic beverages and food. The Ruicheng Food and Beverage Exhibition is deeply rooted in Zhengzhou, radiating to the Central Plains and even the whole country. With more than 10 years of careful cultivation and a deep understanding of the industry and keen market insight, it has built an efficient and convenient communication platform for exhibitors and buyers.

Core Advantage 2: Channel Advantage

In recent years, a number of national strategic platforms have been approved for construction, including the Zhengzhou Airport Economic Comprehensive Experimental Zone, China (Henan) Free Trade Experimental Zone, Zhengzhou New National Independent Innovation Demonstration Zone, China (Zhengzhou) Cross border E-commerce Comprehensive Experimental Zone, and the Central Plains Urban Agglomeration. The open carriers have become increasingly complete, and the strategic advantages of Henan have become increasingly prominent. At the same time, Zhengzhou has demonstrated significant channel advantages with its well-established sales channels and diversified sales models, providing strong support for the development of the alcohol and food industry. Large supermarkets, mass selling chains, convenience stores, small supermarkets, and local/foreign supermarket chains are all in place. Zhengzhou's emerging channels such as group buying, circle marketing, and e-commerce platforms are also in full swing, providing a "golden springboard" for many liquor and food manufacturers to attract and expand customers, layout nationwide, and promote internationalization.

Core Advantage 3: Platform Potential

Zhengzhou Sugar and Wine Fair is renowned in the industry as the "second largest domestic sugar and wine fair brand" due to its advantages in large exhibition scale, large number of exhibitors, high procurement flow, good customer reputation, strong customer stickiness, and excellent professional services. The organizing committee meets the exhibition needs of participating enterprises, and pays more attention to the integration and aggregation of categories in the division of exhibition areas; Attract high-quality dealer resources in the industry through a dual invitation mechanism of online and offline viewing.

2、 Seven themed exhibition areas unleash industrial momentum

As a highly influential event in the sugar, alcohol, and food industry north of the Yangtze River, this year's Zhengzhou Sugar and Alcohol Fair has a planned exhibition area of 48000 square meters, using a total of 8 exhibition halls at the Zhengzhou International Convention and Exhibition Center. The Organizing Committee has divided and set up seven theme exhibition areas, namely, Chinese Baijiu Exhibition Area, Comprehensive Liquor Exhibition Area, Imported Liquor Exhibition Area, Packaging Materials Exhibition Area, Boutique Drinks Exhibition Area, Food and Gift Box Exhibition Area, and Brand Tea Exhibition Area, which will attract more than 1000 exhibitors from more than 30 provinces, cities and regions across the country to participate in the exhibition with new and high-quality products, and focus on displaying outstanding brands and the latest achievements from the national liquor, food, and beverage industries.

3、 New and explosive products cluster together, focusing on new trends in food

As an important event in the Chinese food industry, Zhengzhou Sugar and Wine Fair not only reflects the current development status and trends of the Chinese food industry, but also serves as a centralized display platform for product innovation and marketing strategies. This exhibition focuses on current hot topics and marketing selling points, deeply exploring the core development and transformation achievements of the food industry, such as innovative diversity, high quality to price ratio, upgraded taste, convenience and speed, and social attributes.

Overall, the Zhengzhou Sugar and Wine Fair fully demonstrates a new track, new model, and new opportunity for innovative development in the Chinese food industry. The personalized and high-quality trend presented by the exhibition not only unleashes enormous commercial value, but also points out the direction for industry development. In the future, we believe that the Chinese food industry will continue to maintain a trend of innovative development, bringing consumers more high-quality, healthy, and delicious food and drinks.

4、 Embrace ideological change and reshape the value of the food industry

In the tide of the changing times, the food industry is facing unprecedented development opportunities and challenges. As a trading platform in the sugar, alcohol, and food industry, we are well aware that innovation is the core driving force for industry development. Therefore, we are committed to building a learning and communication platform, actively encouraging liquor and food manufacturers to break traditional thinking, embrace new technologies, concepts, models, and changes, and explore unknown fields with an open perspective and forward-looking attitude, leading the innovation trend in the food industry.

·Tasting the World - World Snack Conference

As a top event in the global snack industry, the World Snack Conference will bring together industry elites, top snack brands, innovative products, and marketing cases from around the world. Here, you can experience the latest trends in the snack industry, gain valuable insights and analysis, and discuss the future development trends of the snack industry with industry colleagues.

·The Role Model Power of Quality Leading Era - The 6th China Food Golden Bull Award

The China Food Golden Bull Award, as a key brand event of the food industry honor ceremony and Zhengzhou Sugar and Wine Fair, has been successfully held for five consecutive sessions, recognizing a large number of advanced figures, excellent enterprises, and outstanding brands, setting an example and benchmark for the industry, and has been widely recognized and highly praised by the industry. The winners have overcome difficulties and risen to the occasion, shining brightly in adversity, and driving the Chinese food industry forward.

·Special sharing on "New Strategies for Merchant Operations in the E-commerce Era"

With the booming development of the e-commerce era, traditional business models are facing profound changes. Manufacturers and distributors need to keep up with the trend of the times and actively explore new operational strategies to cope with market challenges. This event is based on the Chinese food industry, focusing on multiple categories such as alcoholic beverages, food, and beverages. We specially invite "Make Friends" live streaming e-commerce leaders to share the latest e-commerce operation concepts, innovative models, and practical experience. The organizing committee hopes to provide valuable reference and inspiration for manufacturers and distributors through this special sharing, and help exhibitors achieve new glory in new channels in the e-commerce field.

·2024 Zhengzhou Autumn Sugar Double Festival Sales Season Selection and Ordering Conference

·Topic sharing: "How to break through the internal competition of new products and create explosive packaging"

·Brand Promotion Conference for "Selecting Excellent Products"

......

5、 Deeply cultivate the radiation market and lock in target customers

（1） The proportion of professional audiences in various provinces and cities

The professional audience of Zhengzhou Sugar and Wine Fair has a wide geographical distribution, coming from all over the country, mainly covering provinces such as Henan, Hebei, Shandong, Shanxi, Anhui, Jiangsu, Guizhou, Hubei, Guangdong, Beijing, Shaanxi, Zhejiang, Sichuan, Fujian, etc.

（2） Type of professional audience

37.1% agents/distributors, supermarkets/chain retail terminals, 20.1% trading firms, 19.2% catering industry, 5.7% food manufacturing/processing, 5.5% e-commerce channels, 5.3% self media, 3.1% importers and exporters, 2.3% special channels, 1.3%

（3） The role of professional audiences in procurement

Decision makers 52%, proposers/influencers 31%, no procurement related positions 17%

6、 Efficient and precise reach triggered by global traffic

Zhengzhou Sugar&Wine Fair takes the official official account as the main propaganda position, synchronously radiates multiple platforms such as video number, Tiktok, Kwai, Xiaohongshu, Weibo, Today's Headlines, Tencent, Baijia, Sohu, Zhihu, etc., 360 ° We Media Matrix, reaching nearly one million users every day, and carries out all-round and all-weather publicity and promotion of exhibition information and exhibitors' exhibits, so that the exhibition information can reach the target group more widely.

At the same time, more than a hundred mainstream media, industry media, new media, etc. participated in the promotion and reporting of the exhibition; Outdoor advertising and targeted media support exposure, comprehensively promoting the Zhengzhou Sugar and Wine Fair.

Machinery packaging for imported food, beverage, and alcohol

• Company:Zhengzhou Ruicheng Exhibition Service Co., Ltd
• Truename:Zheng Gang
• Mobile:13937134087
• Address:Zhengzhou International Convention and Exhibition Center

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870