MCE (Heating, Air Conditioning, Refrigeration, Renewable Energy and Solar Energy Exhibition) in Milan, Italy is an international biennial exhibition focused on "humanized technology". Its main exhibits include: heating, air conditioning, refrigeration, components, valves, piping, bathroom, water treatment, installation and tools, renewable energy and related products. MCE was founded in 1960 at the same level as ISH in Germany, and is held annually or twice. (Italian * * * Industry Exhibition), for over 40 years, has closely followed market development and continuously created an excellent platform for business owners to meet, compare, and conduct technical, cultural, and policy exchanges, maintaining its industry * * position.
MCE Exhibitor Director Massimiliano Pierini said, "MCE is committed to creating an ideal environment for aggregating international supply and demand. As an international exhibition platform, our main goal is to help exhibiting companies promote their products and expand business contacts before and during exhibitions, while also creating opportunities for all businesses to meet and compare."
Statistics show that MCE visitors mainly come from fields such as installation design, system engineering, building decoration, wholesale and retail, bulk distribution, and import and export, and have high decision-making power and purchasing power. 90% of industry visitors believe that exhibitions are particularly important to them, while the proportion of visitors who can make purchasing decisions through exhibitions is 75%. Many viewers are willing to complete their procurement plans through MCE, which saves a lot of procurement time and costs, and allows them to relatively easily grasp new trendy products and technologies in the industry. Compared to the manifestation of audience satisfaction, nearly 80% of the procurement proportion is full of temptation for exhibitors. MCE's various themed exhibition areas will make every effort to promote various new products, technologies, and * * projects. Exhibiting companies can have close contact with domestic and foreign counterparts at the exhibition, establish connections with exhibitors, installation technicians, sellers, manufacturers, engineering designers, architects, and exterior designers.

Previous Review:
The previous exhibition was held at the Milan International Exhibition Center in Italy, and from now on, we will collaborate with exhibitors and visitors to carry out a series of industrial exchange activities. For many years, MCE has maintained a rich and distinct theme of heating (heating equipment, components, tools and appliances); Energy (optoelectronic solar thermal, bioenergy symbiotic, insulation); The main content of refrigeration (air conditioning equipment, ventilation devices, commercial and industrial refrigeration) has been updated over time. At the 2018 exhibition, there were a total of 3138 exhibitors from 78 * countries, including * companies from around the world. The audience was close to 180000 people, and the exhibition area was 425000 square meters.
The Milan Comfortable Home Exhibition still divides the exhibition area into two main themes: cooling and heating, while focusing on the development of solar and renewable energy enterprises in the heating and ventilation exhibition area. This clear division enables trade visitors to quickly find exhibitors they are interested in. The refrigeration exhibition area mainly displays refrigeration products produced by Italy and other * manufacturers. Exhibitor locations are divided based on the quality, functionality, and design of the exhibits. The exhibits displayed in the refrigeration exhibition area include refrigerators, freezers, washing machines, kitchen equipment, air conditioning, etc. In the heating exhibition area, we will showcase radiator products, heating and ventilation accessories, with a particular emphasis on the development and application of solar and new energy products. Radiator products have a large market share in Europe, especially in China, which has received widespread praise in the market.
There were 256 Chinese companies participating in the last exhibition on refrigeration, HVAC, and new energy. Haier, Hisense (Kelon), Midea, Gree, Chunlan, TCL and other well-known domestic home appliance enterprises gathered in the refrigeration exhibition area to make their debut. The booth area of Chinese exhibitors is 5566 square meters, similar to previous editions, with exhibitors mainly from provinces such as Zhejiang and Guangdong. The participating companies mainly come from Guangdong, Shunde, Taizhou, Shenzhen, Yuyao and other places. The exhibited products include air conditioners, radiators, refrigeration accessories, ventilation accessories, and other products. It is worth mentioning that in addition to refrigeration and HVAC products, solar energy companies have also joined the exhibition lineup. Domestic new energy companies represented by Huangming Solar participated in this exhibition and achieved good results. More than half of the participating companies are exhibitors who have participated in the exhibition multiple times.

1. Refrigeration (air conditioning equipment, ventilation devices, commercial and industrial refrigeration, purification equipment, etc.).
2. Heating (industrial heating, heating equipment, components, tools and appliances, etc.).
3. Energy (optoelectronic solar thermal power, batteries, bioenergy symbiotic energy, insulation, etc.).
4. Sanitary ware, bathroom equipment, automatic control and water treatment system equipment, fountain facilities, swimming pool and sauna equipment, water heaters, and ground water distribution facilities.

Please contact the exhibition organizer for implementation before participating in the exhibition.

• Company:Beijing Lihang International Business Exhibition Co., Ltd
• Truename:Zhao Ting
• Mobile:13910017248
• Fax:010-88490855
• E-mail:784293200@qq.com
• Address:Room 82011, 4th Floor, Building 3, No. 116 Xinhua East Street, Tongzhou District, Beijing

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