New forms of e-commerce create trillions of opportunities for market development

In recent years, top short video platforms have successively laid out live streaming e-commerce business. With the joint promotion of user habits and merchants, the total transaction volume of the live streaming e-commerce industry has grown rapidly. According to statistical data, the size of the live streaming e-commerce market in 2019 has reached 416.8 billion yuan, a year-on-year increase of 183.0%. In 2020, live streaming e-commerce experienced explosive development under the stimulation of multiple factors such as the epidemic and policies, with a market size exceeding one trillion yuan. By 2021, the overall scale of live streaming e-commerce was close to 2 trillion yuan. Statistics show that as of June 2022, the number of live streaming e-commerce users in China was 469 million, accounting for 44.6% of the total number of netizens. Considering the high penetration rate of short videos among mobile internet users and the high conversion rate between short videos and live streaming e-commerce, there is huge room for future growth in live streaming e-commerce. It is expected that the live streaming e-commerce market in China will reach 4.92 trillion yuan by 2023, and a market trend of several trillion yuan has arrived!

In order to further deepen the exchange and cooperation opportunities of the live broadcast e-commerce industry, promote the orderly, healthy and rapid development of the live broadcast e-commerce industry, create more "China-Chic" new products for the majority of retail enterprises, broaden more product marketing channels, and help traditional retail enterprises seize the development trend of the live broadcast e-commerce industry, Shanghai Expansion Exhibition Service Co., Ltd., in collaboration with Guangdong Live E-commerce Association, will hold the ICIE China (Guangzhou/Shenzhen) International Internet Celebrity Live E-commerce Trading Expo (referred to as the "ICIE Live Exhibition") from May 15-17, 2024 at the Pazhou Poly World Trade Expo in Guangzhou and August 17-19, 2024 at the Futian Convention and Exhibition Center in Shenzhen. At that time, high-quality domestic and foreign supply chain enterprises, mainstream e-commerce platforms, and well-known MCN institutions will be invited Live streaming e-commerce influencers and industry experts jointly attended the grand event, fully leveraging the advantages and resources of live streaming e-commerce, providing convenient channels for all parties to achieve high-quality and efficient cooperation, driving the transformation of traditional industries, and achieving new growth in the digital economy. Gathering advantageous resources of live streaming e-commerce and seizing the development opportunities of the live streaming e-commerce industry

Advantage 1: Hosted by authoritative institutions, it gathers unique live streaming e-commerce resources

The ICIE China (Guangzhou/Shenzhen) International Internet celebrity live streaming e-commerce trade expo is based in Guangdong, with unique commercial resources and policy support, laying a solid foundation for the development of this project. With the strong support of authoritative institutions such as the Guangdong Live E-commerce Association, and in response to government policy calls, we have built a platform for trade cooperation, efficient product selection, and exchange and learning services in the live e-commerce industry, explored new formats and models of the domestic retail industry, and promoted the healthy and orderly development of the live e-commerce industry.

Advantage 2: Full coverage of the entire industry chain, with live streaming e-commerce industry groups visiting Guangdong together

Gather high-quality supply chain enterprises at home and abroad, 50+Guangdong Hong Kong Macao Bay Area featured products, 50+MCN institutions, 500+live broadcast e-commerce online celebrities, hundreds of thousands of live broadcast e-commerce professional audiences in Guangdong. The sponsor plans to invite Taobao, Tiktok, Kwai, Xiaohongshu, Bilibili, Jingdong, Mushroom Street, Vipshop and other leading e-commerce platforms to connect with high-quality brands on site, creating more cooperation opportunities for the supply chain enterprises. Advantage 3: Match popular products with influencers, open up new retail momentum, invite top tier anchors and fashion experts from all over the live streaming e-commerce industry to gather on-site, hold large-scale fashion conferences, release new rural characteristic products and other live streaming product selection activities, collect product selection, financial guarantees, logistics, product research and development, innovative technology, supply chain base custody and other supporting services, and provide one-stop product selection and procurement services for the live streaming e-commerce industry.

Advantage 4: Connect with industry capital, carry out live streaming industry investment promotion and talent exchange activities

The exhibition invites live streaming e-commerce industry organizations, MCN institutions, and live streaming influencers to hold on-site "Strategic Cooperation Signing Ceremony for Internet Celebrity Live Streaming Talents" and "MCN Institution Internet Celebrity Incubation Award Ceremony", fully leveraging the advantages of Guangdong's live streaming e-commerce resources, providing a convenient channel for all parties to quickly achieve high-quality and efficient cooperation, and achieving mutual benefit and win-win cooperation.

Advantage 5: 100+live streaming industry topic speeches in 3 days, building a grand event for the live streaming e-commerce industry

The exhibition invited multiple top MCN institutions to participate in forum activities, with over 100 speeches in 3 days. Top tier live streaming e-commerce professionals and industry experts gathered on site, covering all categories of the live streaming e-commerce industry. From theory to practice, from live streaming e-commerce product selection strategies to influencer live streaming sales skills, a comprehensive interpretation was provided to answer questions and clarify doubts for practitioners in the live streaming e-commerce industry, and to gain a deeper understanding of the operation of live streaming e-commerce.

Six themed exhibition areas, covering all hot selling categories

Clothing and Accessories Exhibition Area: Fashion Women's Wear, Fashion Men's Wear, Jeans, Fashion Brands, High end Underwear, Children's Wear, Maternal and Child Products, Designer Brands, Shoes, Leather Goods, Scarves, Hats, Jewelry, Watches, Glasses, Jewelry, etc.

Daily necessities exhibition area: daily necessities, household items, sports equipment, outdoor products, household appliances, digital electronics, pet products, toys, handicrafts, art calligraphy and painting, time-honored brands, intangible cultural heritage, handmade products, etc.

Food and Beverage Exhibition Area: Leisure food, green food, health food, specialty products, alcoholic beverages, light drinks, coffee, etc. Personal beauty care exhibition area: beauty products, facial mask, skin care, sunscreen, hand cream, body cream, freckle removing, moisturizing, shampoo, bath gel, hair conditioner, perfume, toothpaste, toothbrush, etc.

Live streaming e-commerce theme exhibition area: e-commerce platforms, MCN institutions, live streaming bases, live streaming supply chain companies, software service providers, cloud services, big data, AI solution providers, self media network marketing companies, live streaming e-commerce training institutions, advertising planning/creative display design service providers, etc.

Internet celebrity live streaming technology and equipment exhibition area: network communication support, operator image display, AI technology, content management, editing and production technology, lighting equipment, atmosphere creation equipment, cameras, sound cards, mixing consoles, controllers and other computer and mobile peripheral devices.

• Company:ICIE Live Exhibition Organizing Committee
• Telephone:17502027873
• Truename:Nie Wei (Key Account Manager)
• Mobile:17502027873
• E-mail:1073834513@qq.com
• Address:1000 Xingang East Road, Haizhu District, Guangzhou City

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