2024 Shanghai Beauty Expo CBE

2024 CBE SUPERLY Beauty Supply Chain Expo

Location: Shanghai New International Expo Center (Pudong)

Time: May 22-24, 2024

Organizers: Yingfuman Group, Shanghai Baiwen Exhibition Co., Ltd

As an annual event that showcases the entire beauty industry chain and channels, CBE has been ranked first in the top beauty exhibitions for three consecutive years since its establishment.

The 27th CBE China Beauty Expo, co hosted by the Light Industry Branch of the China Council for the Promotion of International Trade and the Shanghai Baiwen Exhibition Co., Ltd. of the Infirmann Group, will grandly open at the Shanghai New International Expo Center. As one of the three main theme exhibitions of CBE China Beauty Expo, CBE Cosmetics Exhibition has been rooted in the daily chemical industry for many years. This year's CBE Cosmetics Exhibition will cover 10 exhibition halls, dozens of themed halls, covering 14 major categories and more than 40 sub categories, and will attract nearly 500000 buyers online and offline to attend. It is an annual event that cannot be missed in the cosmetics industry, gathering fashion, technology, and leading trends.

The beauty exhibition gathers over 80 countries and regions, with over 300 exhibitors participating. At the same time, conferences and skill competitions were held for 18 sub categories of 8 major categories, providing a business platform for beauty industry brands and distributors, beauty salons, skin management centers, nail and eyelash salons, beauty industry chain institutions, etc. in the Asia Pacific market, guiding the new trends of the global beauty industry, exploring business opportunities, and sharing global innovation resources.

Previous Review:

Over 220000 square meters, with over 40 countries and regions, 3200 global cosmetics companies in the entire industry chain, 70000+beauty products/technological achievements, 100+special events... Sharing global innovation resources, igniting new growth in the beauty economy.

It is not difficult for everyone to see from the 27th CBE event that the market has significantly boosted, and the beauty industry is entering the next journey. Amidst the hustle and bustle, CBE shares six industry trends with you.

1、 Dapai, innovative brand with benign growth

At the 27th CBE event, beauty conglomerates from both domestic and international sources, international beauty giants represented by Zishengtang Group, local beauty conglomerates represented by Shanghai Jiahua, Galan Group, Poliya, Baique Ling, and Huanya, as well as innovative brands represented by Huaxizi, Huaxi Biology, Furida, PMPM, and Guyu, all showcased their strong capabilities, different positioning, and different development paths, Enriched the Chinese cosmetics market.

It is worth noting that after experiencing the severe challenges and tests of the past three years, innovative brands have formed positive growth through different tracks, and have formed aggregation efficiency at the 27th CBE exhibition site. In addition to settling in Hall E1, the E7 innovative brand ecological area has also received attention and welcome.

2、 Market opening, another wave of imported goods

The 27th CBE, with the theme of "sharing global innovation resources", once again gained popularity in the internationalization sector this year. Beauty companies from over 40 countries and regions around the world, bringing beauty resources to the exhibition site, engage in in-depth trade and exchange with the Chinese market.

The 27th CBE, as the guest of honor of Italy, gathered at the N5 Pavilion's Japan Beauty Boutique Pavilion, as well as the France Pavilion, Germany Pavilion, UK Pavilion, Spain Pavilion, Thailand Pavilion, Switzerland Pavilion, and other exhibition areas in the form of national groups. The crowds surged, highlighting a new wave of imported products after the market opened up.

Technological innovation drives growth

Technology is driving the growth of the beauty industry, which is a consensus in the industry. From the bustling scene of the 27th CBE Supply, it can be seen that beauty technology is gradually releasing energy, empowering and driving the development of the industry.

#1

Superpower Supply Chain Showcases China's Manufacturing Strength

Under the leadership of international supply chain enterprises such as Yingteli, Kesimeishi, Japanese Coma, Korean Coma, and COSMO BEAUTY, OEM/ODM enterprises such as Northbell, Beihao, Isjia, Dongfang, and Bawei; Packaging companies such as HCP, Axilon, Abeya, Qixing, Yifa, Xinkui, Zidan Printing, Qiaoyi, Tongchan Lixing, and Essel; Bruckner, VETRACO, LEIDEX, JOOSHING Zhuxin Machinery, PRIMIX, Quanchi, Korete, Chengxing, Light Industry, Nicao, Terui and other mechanical equipment enterprises; Qihuadun, Mingkang, Shuangma essence, Fenhao, Focus Furida, Specco, Leon Biology, Huahan Biology, Xiancui Biology, Keqin Technology and other raw material enterprises; SGS, Europa Group, Shanghai Weibu, Shanghai Xiaochuang, Shanghai Huace, Guangdong Boxi, Hangzhou Xike, Puni, Beijing Yiweishi, Sanlihuiping and other inspection and testing enterprises... showcased their "muscles" on site at the 27th CBE.

From raw materials/materials, OEM/ODM, to CBE Supply in packaging, mechanical equipment, testing institutions and other fields, covering the entire supply chain, all demonstrate the strength of Chinese manufacturing.

Beauty Technology Week, sparking a research frenzy

As early as 2015, CBE was the first in the industry to propose the concept of "technology achieves good brands", and has held the CBE International Cosmetic Technology Conference for many consecutive years. At the same time, it has gathered industry scientists, researchers, product managers, etc. from home and abroad, laying the foundation for scientific research and exchange in the beauty industry.

This year, CBE has upgraded its "Beauty Technology Week" based on the accumulation of technological resources in the past, with over 50 technology events organized around technology conferences.

#3

Scientific communication, multiple forms of expression

Burying oneself in scientific research is certainly important; However, in the current new competitive landscape, showcasing one's technological capabilities is also worth paying attention to. From the 27th CBE event, it can be seen that science communication has become more interesting, with brand entry, multiple forms of expression, and unexpected cross-border integration, which is eye-catching.

For example, the CBE x AMWC Skin Anti Aging New Trends Forum disseminates anti-aging research results to the industry through the forum format; CBE × The Lance International Beauty and Biological Art Fashion Exhibition integrates technology with products, art, and fashion in multiple dimensions, and expresses the charm of technology to the industry and consumers through exhibitions.

More noteworthy is the "Live Streaming Exhibition" project launched by CBE this year, which invited two research experts, former Shiseido formulator Jiang Xiaozi and Zhihu fashion salt researcher Dr. Pang Qiaojian, to visit supply chain enterprises and interpret new technologies and trends.

4、 Boosting consumption and flourishing retail industry

At the beginning of the new year, the Ministry of Commerce defined 2023 as a "consumption boosting year" and introduced many incentive policies. The growth trend of cosmetics retail in the first quarter has witnessed the confidence of consumption.

From the 27th CBE exhibition, it can be seen that the retail industry is embarking on a new journey of diversity. In addition to the diversification of online channels, offline retail has also entered a trend of diversified development. Brand stores represented by Lin Qingxuan, beauty trend retail stores represented by WOW COLOR, and supermarkets represented by Green Leaf all showed confidence at the exhibition.

This year's 12th China Cosmetic Retail Industry Conference is themed around "New Retail Growth", inviting 1589 cosmetic business elites from 31 provinces, cities, and autonomous regions across the country to discuss growth methods and approaches; At the same time, the "China Beauty E-commerce Forum" and "Retail Chain Franchise Forum" were set up at the exhibition site to explore the growth path of beauty retail from different dimensions.

Segmentation of the track and increasing specialization of products

The 27th CBE has divided over 100 sub categories in the brand sector covering daily chemical and professional lines, as well as the supply chain. This type of category segmentation also reflects the current trend in the development of cosmetics in China, with a refined product track and a gradual display of product specialization and differentiation.

This year's growth of several segments of the track deserves attention: First, the exhibition area and number of brands of perfume and fragrance categories have shown significant growth; Secondly, oral skincare products are gradually entering people's vision; Thirdly, with the growth of daily necessities, there has also been a significant increase in the quantity of products such as paper and laundry detergent.

6、 Digital Empowerment, Integration of Online and Offline

With the further development of internet technology, digitization is the trend. Not only are brand enterprises using digital empowerment, but exhibitions are also constantly exploring ways to integrate online and offline in the process of digitization.

The 27th CBE, with the CBE Cloud Quick Selection Mini Program as the main carrier, integrates the trade attributes of offline exhibitions and applies it in a digital way during and after the exhibition, connecting and serving more beauty industry and commerce enterprises. The "Cloud Exhibition" module launched during the exhibition period not only showcases all participating companies, but also combines live streaming to explore and discover industry development trends.

Although the 27th CBE and CBE Supply have come to an end, the brilliance of beauty is happening every day, and CBE will take it as its responsibility to serve the entire beauty industry, always accompanying the industry for mutual development.

Next year, May 22-24, 2024, the 28th CBE and CBE Supply invite you to gather again at the Shanghai New International Expo Center to create a better future together.

Distribution of exhibition areas at the 2024 Shanghai Beauty Expo

1、 Distribution of product exhibition halls at the cosmetics exhibition:

W1 Hall - Skincare, Personal Care Products, Men's Care;

Hall W2- perfume, makeup and beauty appliances;

W3 Hall - Oral Care, Household Washing, Maternity and Baby Care Supplies

W7 Pavilion - Makeup and Beauty Utensils

Hall E1- skin care, facial mask, personal care products

E2 Pavilion - International Cluster, European and American Brands

E3 Pavilion - International Cluster, Import Agents, International Maintenance Products

E6 Pavilion - Korean Cluster, Korean Brands, Asian Brands

E7 Pavilion - International Cluster, Emerging Brands, and Selection of Imported Products

N5 Pavilion - Japan Cluster, Japan Beauty Boutique Pavilion

2、 Beauty exhibition distribution

E4 Pavilion - International Cluster, Beauty and Skincare Products, Beauty Instruments and Equipment

E5 Pavilion - International Cluster, Nail and Eyebrow Embroidery, Skin Management, and Big Health

3、 Distribution of Daily Chemical Technology Exhibition

W4 Pavilion - International Cluster and Packaging

W5 Hall - Packaging

W8 Pavilion - Green Packaging and Labels

W9 Hall - Paper Box Bag Packaging Zone, Packaging

W10 Hall - Innovation Packaging Hall

N1 Pavilion - OEM/ODM

N2 Pavilion - International Cluster, OEM/ODM

N3 Pavilion - Makeup Packaging, OEM/ODM

N4 Pavilion - International Cluster, Mechanical Equipment

N6 Hall - Science and Technology Innovation Raw Material Hall, essence Flavor, OEM/ODM

N7 Pavilion - IP Authorization, Beauty Manufacturing, Inspection and Testing

• Company:Shanghai Baiwen Exhibition Co., Ltd
• Telephone:18301740328
• Truename:Account Manager
• Mobile:18301740328
• E-mail:360130058@qq.com
• Address:Shanghai New International Expo Center

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