The 11th session of 2024ICIE ChinaGuangzhouInternational Internet celebrity live streaming e-commerce trade expo

 Simultaneously holding a community group buying 10000 person group leader docking conference - new e-commerce formats and new retail power

 Next stop Hangzhou

New forms of e-commerce create trillions of opportunities for market development

In recent years, top short video platforms have successively laid out live streaming e-commerce business. With the joint promotion of user habits and merchants, the total transaction volume of the live streaming e-commerce industry has grown rapidly. According to statistical data, the size of the live streaming e-commerce market in 2019 has reached 416.8 billion yuan, a year-on-year increase of 183.0%. In 2020, live streaming e-commerce experienced explosive development under the stimulation of multiple factors such as the epidemic and policies, with a market size exceeding one trillion yuan. By 2021, the overall scale of live streaming e-commerce was close to 2 trillion yuan. Statistics show that as of June 2022, the number of live streaming e-commerce users in China was 469 million, accounting for 44.6% of the total number of netizens. Considering the high penetration rate of short videos among mobile internet users and the high conversion rate between short videos and live streaming e-commerce, there is huge room for future growth in live streaming e-commerce. It is expected that the live streaming e-commerce market in China will reach 4.92 trillion yuan by 2023, and a market trend of several trillion yuan has arrived!

In order to further deepen the exchange and cooperation opportunities of the live broadcast e-commerce industry, promote the orderly, healthy and rapid development of the live broadcast e-commerce industry, create more "China-Chic" new products for the majority of retail enterprises, broaden more product marketing channels, and help traditional retail enterprises seize the development trend of the live broadcast e-commerce industry, Shanghai Expansion Exhibition Service Co., Ltd., in collaboration with Guangdong Live E-commerce Association, will hold the ICIE China Guangzhou International Internet Celebrity Live E-commerce Trading Expo (referred to as "ICIE Live Exhibition") from May 15 to 17, 2024 at the Poly World Trade Expo in Pazhou, Guangzhou. At the event, domestic and foreign supply chain enterprises, mainstream e-commerce platforms, well-known MCN institutions, live e-commerce influencers, and industries will be invited to participate in the event, fully leveraging the advantages and resources of live e-commerce, To provide convenient channels for all parties to reach and cooperate, drive the transformation of traditional industries, and achieve new growth in the digital economy.

Gathering advantageous resources of live streaming e-commerce and seizing the development opportunities of the live streaming e-commerce industry

Advantage 1: Organized by institutions, gathering unique live streaming e-commerce resources

The ICIE China Guangzhou International Internet Celebrity Live E-commerce Trading Expo is based in Guangdong and has unique commercial resources. With policy support, it has laid a solid foundation for the development of this project. With strong support from institutions such as the Guangdong Live E-commerce Association, in response to policy calls, we have established a platform for trade cooperation, product selection, and exchange learning services in the live e-commerce industry, explored new formats and models in the domestic retail industry, and promoted the healthy and orderly development of the live e-commerce industry.

Advantage 2: Full coverage of the entire industry chain, with live streaming e-commerce industry groups visiting Guangdong together

Gather domestic and foreign supply chain enterprises, 50+Guangdong Hong Kong Macao Bay Area featured products, 30000+MCN institutions, 3000+live e-commerce online celebrities, and hundreds of thousands of live e-commerce professional audiences in Guangdong. The sponsor plans to invite Taobao, Tiktok, Kwai, Xiaohongshu, Bilibili, Jingdong, Mushroom Street, Vipshop and other leading e-commerce platforms to connect with brands on site, creating more cooperation opportunities for the supply chain enterprises.

 Advantage 3: Match red products with influencers, opening up new retail momentum

Inviting top tier anchors and fashion experts from the entire live streaming e-commerce industry to gather at the venue, holding large-scale fashion press conferences, rural new characteristic product releases, and other live streaming product selection activities, integrating product selection, financial guarantees, logistics, product research and development, innovative technology, supply chain base hosting and other supporting services, providing one-stop product selection and procurement services for the live streaming e-commerce industry population.

Advantage 4: Connect with industry capital, carry out live streaming industry investment promotion and talent exchange activities

The exhibition invites live streaming e-commerce industry organizations, MCN institutions, and live streaming influencers to hold on-site "Strategic Cooperation Signing Ceremony for Internet Celebrity Live Streaming Talents" and "MCN Institution Internet Celebrity Incubation Award Ceremony", fully leveraging the advantages of Guangdong's live streaming e-commerce resources, providing convenient channels for all parties to quickly reach and cooperate, and achieving mutual benefit and win-win cooperation.

Advantage 5: 100+live streaming industry topic speeches in 3 days, building a grand event for the live streaming e-commerce industry

The exhibition invited multiple top MCN institutions to participate in forum activities, with over 100 speeches in 3 days. The industry's top live streaming e-commerce influencers and industry leaders gathered on-site, covering all categories of the live streaming e-commerce industry, from theory to practice, from live streaming e-commerce product selection strategies to influencer live streaming sales skills, comprehensively interpreting and answering questions for practitioners in the live streaming e-commerce industry, and gaining a deeper understanding of the operation of live streaming e-commerce.

High quality audience precise invitation, creating high-value live streaming e-commerce professional exhibitions

MCN institutions, e-commerce industrial parks, and live streaming e-commerce incubation bases;

Internet celebrity live streaming product selection manager, e-commerce live streaming influencer, KOL, KOC audience;

Live streaming e-commerce hot selling category manufacturers/traders/distribution agents;

Procurement responsible persons for department stores, large supermarkets, chain stores, etc;

New retail channels such as WeChat, social e-commerce, community, and group buying;

Live streaming e-commerce operators, live streaming data analysis service providers, and product marketing planning solution providers;

Industry associations/media/live streaming/short video platforms and live streaming e-commerce training institutions, etc.

List of invited institutions:Meione, New Cinema, Three Sheep Network, Qingteng Culture, Bee Swarm, Gumai Jiahe, Dayu Network, Worry Free Media, PAPI Tube, Onion Video, Little Elephant Big Goose, Erka Media, Orange Entertainment, Make Friends, Qianpai Culture, Chenfan, Weilong Culture, Kuai Mei BeautyQ, Intimat, Zhongcan Interactive, White Rabbit Video, Ruguang Culture, Goumei, Chuxin Culture, Tisu, Juyao Culture, Broken Star Culture, Play Culture, Ruhan Culture, Entertainment Plus Entertainment, Dust Invasion Culture, Jujiang Xingchen, Chunchu Culture, Yanzu Culture, Nas, Bike Media, Huohuo Interactive Entertainment, Picking Star Pavilion Culture, Hero Sports VSPN+, Olive Video, Xianzi Culture, Big Eye Interactive Entertainment, Bird Habitat Culture, Xuanbu Technology, Xuanshi Interactive Entertainment, Le Ang Network, Mosquito Club, Lanyan Culture, Waiyan Club, etc.

Industry gathering, discussing new trends in the development of live streaming e-commerce industry

1、 2024 Live E-commerce Industry Innovation and Development Summit Forum

2、 MCN institutional influencer incubation golden star award ceremony

3、 ICIE2024 Red Person&Red Product Matchmaking Meeting

4、 Community group buying with 10000 group leaders channel docking meeting

5、 Award Ceremony for Top Contribution of Internet celebrity influencers in Selling Goods

6、 Signing ceremony for strategic cooperation of internet celebrity live streaming influencers and talents

7、 515 Internet celebrity product selection festival

Six themed exhibition areas, covering all hot selling categories

Internet famous health products, food and beverage exhibition area: probiotics for health products,Internet famous snacks, instant meals, pre made dishes, snack foods, green foods, health foods, fresh and frozen foods, seasonings, grains and oils, specialties, alcoholic beverages, light drinks, coffee, etc.

Beauty influencer hot selling area:Imported daily chemicals, import and export supporting services, personal care, skin care, eye care, facial mask, makeup, perfume, fragrance, fragrance, makeup tools, oral beauty products, omni channel care, scalp care, hair transplantation, personal care small appliances, oral care, professional beauty and SPA products and instruments for pregnancy and infant care, health care, nail and eyelash beauty products and instruments. Aromatherapy essential oils, body shaping, health and wellness, skin management, postpartum repair, anti-aging, body care, oral care, IP authorization and other daily chemical products, women's fashion products, postpartum repair, overseas medical treatment, beauty and plastic surgery, etc.

Clothing and Accessories Exhibition Area:Fashion women's clothing, fashion men's clothing, denim, trendy brands, underwear, children's clothing, maternal and child products, designer brands, shoes, leather goods, scarves, hats, jewelry, watches, glasses, jewelry, etc.

Daily necessities exhibition area:Daily necessities, household items, sports equipment, outdoor products, household appliances, digital electronics, pet products, toys, handicrafts, art calligraphy and painting, time-honored brands, intangible cultural heritage, handmade products, etc.

Live e-commerce themed exhibition area:E-commerce platforms, MCN institutions, live streaming bases, live streaming supply chain companies, software service providers, cloud services, big data, AI solution providers, self media network marketing companies, live streaming e-commerce training institutions, advertising planning/creative display design service providers, etc.

Internet celebrity live streaming technology and equipment exhibition area:Network communication support, operator image display, AI technology, content management, editing and production technology, lighting equipment, atmosphere creation equipment, cameras, sound cards, mixing consoles, controllers and other computer and mobile peripheral devices.

• Truename:Zhang Ming
• Mobile:18638227412
• Address:1000 Xingang East Road, Haizhu District, Guangzhou City

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