2024 Beijing International Western Food and Tea Exhibition

2024 Beijing International Western Tea Beverage Exhibition

Selecting global premium beverage leaders to join the new trend

Time: May 24-26, 2024

Location: Beijing China International Exhibition Center

Organizational structure: Beijing Baiwei Exhibition Co., Ltd

[Exhibition Background]

In recent years, the Western food market and modern tea drinks have shown strong vitality in the catering economy, and people have begun to pay attention to the freshness of healthy ingredients and the comfort of dining experience. The Western tea and beverage market is constantly innovating, and is highly sought after by consumers due to its unique spatial design, high-quality service, and innovative cooking methods.

According to data released by the National Bureau of Statistics, the domestic catering revenue in the first half of 2023 has already exceeded 2 trillion yuan, with Western cuisine and new tea drinks accounting for 30% and 16% of the catering market, respectively. There are over 348000 new tea beverage related enterprises in China, an increase of 35.6% compared to the same period last year. From the perspective of regional distribution, the number of related enterprises in first tier cities such as Beijing, Guangdong, and Zhejiang ranks among the top. According to data from iMedia Consulting, there is still potential space for new Chinese tea drinks to exceed 100 billion yuan from 2021 to 2025. In the future, with the continuous changes in the market environment and the continuous upgrading of consumer demand, the Western cuisine and tea beverage industry will present a more prosperous development trend.

Exhibition Overview

Looking at the Western tea and beverage market, in recent years, there have been continuous entrants in the industry, and the market is accelerating its reshuffle. The fierce market competition is urging brands to continuously cater to the needs of mainstream consumer groups. From traditional tea houses to modern tea drinks, from the CBD with a strong international atmosphere to the antique Gaobeidian, Beijing continuously promotes the development of "tea+" culture and leads the upgrading of tea drink culture consumption.

To assist enterprises in exploring more consumer scenarios and groups, and promote the rapid growth and diversified development of the Western tea industry, the 2024 Beijing International Western Tea Exhibition will be held at the Beijing China International Exhibition Center from May 24th to 26th, 2024. This exhibition will follow the model of "enriching scenes and facilitating transactions", sharing the latest products and technological achievements, and turning more exhibits into commodities; Actively leveraging organizational guidance and platform resource aggregation, accurately matching buyers, expanding domestic and foreign markets, and promoting cross-border cooperation; Build a one-stop service platform for exhibitors to promote their brands, launch new products, conduct business negotiations, and explore learning.

Exhibition scale

The exhibition area is expected to reach over 20000 square meters, with over 800 companies and 10 exhibition groups from 10 countries and regions expected to participate, with an audience of over 60000.

[Target audience]

1. Leaders of catering chain enterprises, modern tea beverage enterprises, large chain enterprises/franchisees, convenience stores, e-commerce enterprises, cafes, bakeries, hotels, resorts, hotels, airlines/trains, and other catering enterprises

2. Manufacturers, distributors, wholesalers, retailers, distributors, exporters, etc. in the beverage industry

3. Western restaurants, themed restaurants, fast food restaurants, snack shops, takeout restaurants, etc

4. Tourist attractions, government colleges, elderly care real estate, community brand discount stores, etc

[Exhibition Function]

Product docking platform: operated by professional institutions, organizing professional exhibitors and buyers, and establishing a real-time trading market.

Marketing display platform: With multi-channel media participation and global openness, it provides a great opportunity for exhibitors to showcase their image.

New Product Release Platform: Organize a new product release conference, where enterprise new products, industry technologies, hot topics, and development concepts can all be displayed on the platform.

Resource integration platform: Gathering upstream and downstream industrial chains, integrating government, market, platform, information and other related resources, promoting multi-party docking, and achieving integrated development.

[Simultaneously held]

China Tea Brand Strategy Release Conference

2024 "Creative Coffee Lattice Master" Selection Competition

2024 International Coffee Taster Competition

2024 China New Tea Beverage Industry Conference

2024 International Dealer Tea Brand Investment Forum

2024 International Tea Brand Procurement Docking and Exchange Conference

Conference on High Quality Development of Chain Western Food Brands

2024 China Ice Cream and Frozen Product Marketing Forum

Beijing Baking Culture Festival

Brand exhibitors

Haokelai, Rogers Western Food, Salya, Lambach, Xicha, Naixue Tea, Shuyishao Fairy Grass, Chayan Yuese, Shanghu Aunt, Yidian Diandian, Mixue Ice City, Milan West Cake, Houlilai, Paris Beitian, Wedome Weiduomei, 21cake, Ruixing Coffee, Starbucks, Lucky Coffee, KFC, Delux, McDonald's, Wallace, Pizzahut, Zhang Yiyuan, Zhuyeqing, Chinese tea, Dayi tea, Tianfu Tea, Baishaxi Wu Yutai, Huaxiangyuan, Haagen Dazs, DQ, RIO cocktails, etc

Beijing Baiwei Exhibition Co., Ltd

Address: No. 6 North Third Ring East Road, Chaoyang District, Beijing (China International Exhibition Center)

Phone: 010-85377300

Fax: 010-86393178

Contact person: Chen Yan (Manager)

Mobile phone: 18610288013

[Exhibition Scope]

Beverages: Hong Kong style milk tea, desktop milk tea, Thai style milk tea, fruit tea, freshly squeezed fruit juice, milkshakes, sugar shops, etc

Tea category: tea, snacks, bagged tea, floral tea, brewing water, tea packaging, chain tea houses, etc

Alcoholic beverages: red wine, fruit wine, beer, cocktails, alcoholic beverages, etc

Coffee category: coffee beans, coffee powder, coffee drinks, coffee companions, coffee machines and coffee accessories, etc

Light food categories: Salads, instant meals, whole wheat bread, low sugar foods, vegetarian products, low calorie snacks, etc

Baked desserts: Chinese Dim sum, cake bread, pastry toast, dessert chocolate, etc

Ice cream: handmade ice cream, Chicken rolls, ice cream powder, ice cream production equipment, ice cream machine, crispy crust machine, etc

Western cuisine: Western cuisine, fast food, self-service restaurants, leisure restaurants, afternoon tea restaurants, etc

Theme catering: Japanese sushi, Korean cuisine, French cuisine, Southeast Asian cuisine, Vietnamese cuisine, etc

Brand authorization: taverns, bars, teahouses, cafes, beverage bars, celebrity endorsements, etc

Catering equipment: fast food equipment, refrigeration equipment, storage equipment, etc

Digital intelligence sector: intelligent ordering, AI technology, intelligent delivery, ingredient selection, etc

Packaging materials: containers and materials, straws, knives, paper cups, plastic aluminum foil plates, etc

• Truename:Chen Yan
• Mobile:18610288013
• Address:6 North Third Ring East Road, Chaoyang District, Beijing

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