The 16th Western China (Chengdu and Chongqing) Chengdu Study Travel Expo in 2024

Time: March 30-31, 2024 Location: Chengdu Century City New International Convention and Exhibition Center

Invitation letter

Organizer: Organizing Committee of China Western Education and Sports Expo

Organizer: Chongqing Ganghua Exhibition Co., Ltd

Expo theme: Reading thousands of books and traveling thousands of miles

Exhibition background

Reading thousands of books, traveling thousands of miles, and studying and traveling have become a new way of quality education and practical education. After the Ministry of Education and 11 other departments jointly issued the "Opinions on Promoting Research Study Travel for Primary and Secondary School Students", research study travel and camp education have been carried out in full swing, and more and more resources and funds are gradually tilting towards the research study industry. Research tours have been included in primary and secondary school teaching plans, providing comprehensive and effective education on the quality, skills, ideology, and morality of primary and secondary school students. Tourism and education are increasingly being accepted by the post-80s and post-90s generations, who have received higher education and have a solid economic foundation. They value their children's international perspective, independent personality, and happy mentality more, and their consumption views on study tours tend to be more personalized and open.

It is urgent to cultivate the comprehensive quality of primary and secondary school students. In addition to school education and family education, study abroad education is indispensable in children's education. Learning and experience are combined. Through study abroad, winter and summer camps, and participating in camping, children can have more opportunities to approach nature and increase their hands-on, coordination, and teamwork abilities.

At present, a large number of public schools, the national youth palace system, and comprehensive practice bases are still the main battlefield for China's basic education and extracurricular education, as well as important battlefields for promoting study tours and camp education.

Camping study makes education more exciting. In the next three to five years, the market size of the campsite study travel education industry will reach nearly 100 billion yuan. Even in the next 10-20 years, it will be a sunrise industry. Compared with countries such as Europe, America, Russia, and Japan, China's campsite education is still rising rapidly and shining brightly.

The domestic study tour group consists of primary and secondary school students aged 6-18, while the overseas study tour group is mainly composed of middle school students and college students. Domestic study tours are mostly arranged during summer vacation or semester, while overseas study tours are mostly arranged during winter and summer vacations. Overseas study tours focus more on cultivating language skills, while domestic study tours include quality education such as physical education.

The number of users participating in international study tours in 2023 is over 2 million, and the number of users participating in international study tours is expected to reach over 4 million in 2024, which will continue to expand in the future. At present, the potential user group of Chinese international study tours may be over 6 million, and there is a huge market exploration space.

The world is so big, I want to go and see it. Introducing Chinese students overseas, introducing overseas students to China, allowing children to understand the world as soon as possible, and bringing the world back to China, connecting the classroom and outside, applying what they have learned, and cultivating a healthy personality in children.

I participate, I experience, I am happy

Travel research and study tours combine closed experiential campsite teaching to create new forms of practical education and quality education. We have achieved revolutionary breakthroughs in teaching philosophy, teaching mode, curriculum design, textbook system, activity experience, and quality education, presenting students with vivid classrooms, extraordinary experiences, unique connotations, and substantial gains, greatly improving their comprehensive literacy.

This expo has many highlights, not only attracting industry institutions to showcase products, but also inviting top international teams to share the latest trends in the industry during the synchronous study tour forum.

At the same time, a series of forums on safety management, curriculum design, operation management, theoretical development, off campus education and camp education of research education were held. The United States, the United Kingdom, France, Germany, Australia, Taiwan and other countries, as well as the Chinese Mainland's practical and academic lecturers gave wonderful speeches to provide a free learning and exchange platform for professional audiences.

Experts Interpret the Latest Trends in the Industry with True Knowledge

The 4.0 Era of China's Study Abroad Industry

The integration of practicality, interactivity, and fun is an eternal and unchanging topic of study tours, with domestic, international, themed, parent-child, one city, one culture, one country, one style, and one growth all the way!

This year's Expo will focus on promoting the development of a group of research-oriented travel activity courses with outstanding educational effects; Build a number of research and learning travel bases with good demonstration and driving effects; Create a group of influential research and study travel boutique routes; Establish a standardized management, clear responsibilities, diverse fundraising, and secure mechanism for research and study travel;

Explore the formation of a research and study travel development system with widespread participation from primary and secondary school students, continuous improvement in activity quality, standardized and orderly organization and management, strong guarantee of basic conditions, effective implementation of safety responsibilities, and a healthy and upward cultural atmosphere.

Exhibition schedule

Chengdu (Chengdu Century City New International Convention and Exhibition Center)

Time: March 30-31, 2024 Location: Chengdu Century City New International Convention and Exhibition Center

Exhibition setup time: March 29, 2024 8:30-24:30

Exhibition time: March 30-31, 2024, 9:00-17:30

Dismantling time: March 31, 2024 at 17:30 pm

Second Chongqing (Chongqing Yuelai International Expo Center)

Time: June 22-23, 2024 Location: Chongqing Yuelai International Expo Center

Exhibition setup time: June 21, 2024 8:30-24:30

Exhibition time: June 22-23, 2024, 9:00-17:30

Dismantling time: June 23, 2024 at 17:30 pm

Audience invitation

Exhibition Marketing 2.0 occupies the topic list of the Education Expo for Research and Study Travel Camps in Western China (Chengdu and Chongqing)

The main audience of camp education is primary and secondary school students aged 6-18, with a total of 167 million primary and secondary school students in China. The market potential is enormous! Chongqing is a new first tier city in China, a major province of education in China, and the world's tourism capital. It is also a prerequisite for hosting the Research and Expo!

This year's "Research Expo" combines professional exhibitions with consumer exhibitions. We will extensively invite professionals from various channels and directions such as study abroad institutions, study abroad institutions, schools, travel agencies, campsite destinations, and research travel bases to connect and negotiate cooperation, as well as combine online and offline advertising. At the same time, we will organize students, parents, school leaders, and class committees from Chengdu and Chongqing to participate, actively promoting supply and demand matching for exhibitors. Make every effort to build a practical and efficient professional platform for study tours and transactions. At the same time, we will carefully organize and plan professional themed activities such as study tour seminars and promotion meetings, research tour campsite education summit forums, organized study tour cooperation and exchange meetings, outbound and domestic study tour transaction matching meetings, study tour special promotion meetings, and study tour destination selection, to attract industry professionals to participate in exchange and cooperation with a variety of activities.

In 2024, we will take "promoting mass study tour consumption" as our exhibition strategy and invite exhibitors from the study tour industry at home and abroad, as well as students and parents from primary, secondary, and tertiary schools in Chongqing, to jointly organize study tour promotion activities such as the "Mass Study Tour Consumption Festival" and the "Poor Students Study Tour Festival". We will focus on creating a new "Red Star Macalline" style exhibition mall, making study tour consumption affordable, thoughtful in service, closer to the people, and more colorful.

This year's research and study travel camp education exhibition combines B2B and B2C, professional exhibition and consumer exhibition. The market demand of exhibitors presents diversification and precision. Camps and bases showcase their base construction, planning, characteristics, humanistic style, reception capabilities, and reception cases through exhibitions, attracting more domestic and foreign research institutions, study tours, and schools to negotiate and form groups to participate. Research institutions and study tour institutions will participate in exhibitions, attracting more bases, campsites, as well as local cooperation negotiations between schools and peers at home and abroad by showcasing their research qualifications, research teams, service characteristics, course design, safety control, etc. At the same time, the exhibition will also attract more school leaders, students, and parents to visit, in order to develop their own study tours and research plans in a diversified and differentiated manner. Industry insiders in the field of research and learning can also learn from industry peers through the exhibition platform, learn from each other's strengths and weaknesses, improve and enhance the research and learning travel industry chain, making it more valuable, modern, and able to better identify market demands, continuously exploring and innovating! Meet people's research and learning needs.

There is always one suitable for children, including summer camp, mental camp, parent-child camp, sports camp, military camp, learning camp, technology camp, study tour camp, art camp, English camp, agriculture camp, industry camp, aviation camp, red camp, ecology camp, science popularization camp, national defense camp, art camp, ocean camp, forest camp, agricultural music camp, outdoor camp, grassland camp, labor camp, etc!

The organizing committee will organize professional audiences through the following methods:

1. Inviting through advertising mode: Inviting visitors to exhibitions through professional platforms in the industry, such as online media, education and tourism websites, self media, new media, WeChat and Weibo, press conferences, and opening ceremonies.

2. Through a professional audience organization model: invitations are sent to member units through education and tourism management departments, chambers of commerce, associations, etc. The organizing committee staff deliver invitation letters to their doorstep, mail tickets, phone notifications, SMS notifications, QQ or email notifications, and invite industry professionals to visit the exhibition. Invitation letters and tickets are distributed at similar exhibitions.

Education and study tour companies, study tour colleges, tourism companies, study tour platforms, study tour bases, business and enterprise inspections, as well as campsite education companies, campsites, scenic spots, tourism bureaus, travel agencies, study abroad agencies, education and training institutions, guaranteed study summer camps, mental camps, parent-child camps, sports camps, military camps, learning camps, technology camps, study tour camps, agricultural camps, maker camps, art camps, English camps, agricultural camps, industrial camps, labor camps, professional study tour institutions, study tours, extracurricular quality education, outdoor expansion bases, social practices, expansion and training institutions for enterprises and institutions, campsite education, study and study tours, summer and winter camps, as well as education and tourism. Real estate+cultural tourism+education, tourism real estate+campsite, research travel supporting service industry chain (planning and design, equipment and clothing, hotels, airfare, insurance, training, ground transportation, etc.), and various professional websites at all levels of research travel will participate in the exhibition.

Research and study travel practice bases with distinctive themes and high social awareness across the country, including red, ecological, popular science, national defense, military, agricultural, marine, forest, labor, outdoor, grassland and other research and study themed campsites; Renowned tourism service institutions; Social education, training, and research institutions; Various well-known tourist attractions; Demonstration campsites with distinctive features from overseas and Hong Kong, Macao, and Taiwan regions in China; Overseas study tour consulting service agency; Renowned education, cultural and tourism industry investment management institutions, etc.

Planning and design of research campsites and scenic spots, theme building, project products, characteristic courses, supporting services, teaching staff, operation mode, capital operation, etc

Exhibition block division: exhibition areas with red, historical, and traditional cultural themes; National Defense Brigade Cultural Theme Exhibition Area; Artificial Intelligence and Science and Technology Innovation Theme Exhibition Area; Exhibition areas with natural ecological themes such as forests, wetlands, deserts, grasslands, etc; Marine Ecological Culture Theme Exhibition Area; Exhibition area with themes of agriculture, labor, folk customs, and rural tourism culture; Famous tourist attractions and exhibition areas for boutique routes; Exhibition area for overseas and Chinese Hong Kong, Macao, and Taiwan characteristic campsites; Exhibition area for well-known domestic and international tourism service institutions, social education and training, product research and development, and promotion service institutions.

1. International exhibition area:

Foreign government agencies, consulates, foreign universities, study tours alliances, foreign tourism promotion agencies, tourism alliances, tourism associations, foreign travel agencies, foreign tourist cities, foreign tourist attractions, airlines, aviation alliances, aviation agents, etc

2. Exhibition area of tourist attractions:

Scenic spots, hot spring resorts, leisure estates, camping training bases, world heritage sites, nature reserves, scenic spots and historical sites, cultural centers, museums, cultural relics, film and television cities, theme parks, dinosaur gardens, wax museums, folk tourism, ancient towns, red tourism, boutique tourism routes, etc

3. Exhibition area for tourism institutions:

Tourism bureaus, tourism management agencies, tourism associations and chambers of commerce, travel agencies, study abroad institutions, airlines, airports, tourism holiday hotels, banks, tourism listed companies, tourism enterprise groups, tourism planning and research institutions, tourism cultural and creative institutions, tourism media, tourism financial institutions (tourism loans, tourism insurance), tourism colleges, tourism attraction planning, event management planning and conference companies, incentive tourism, destination management companies, etc

4. Smart Study Tour Exhibition Area:

Showcasing the new achievements of smart study tour demonstration cities, as well as showcasing smart study tour scenic spots, smart hotels, smart travel agencies, smart study tour information services, Internet of Things, tourism communication, tourism related technical support and service providers, and online booking for study tours.

5. Campsite Education Exhibition Area:

Research base, campsite supporting facilities, tourist sightseeing vehicles, landscape wooden houses and villas, integrated houses, leisure wooden houses, landscape wooden structures, landscape colored lights, simulated animals, simulated plants, wax figures, indoor and outdoor amusement facilities, land and air amusement facilities, garden tools, scenic stone carvings, rockeries, fountain equipment, urban planning, landscape design, etc

6. Rural tourism exhibition area

Rural tourism, resorts, forest tourism, forest homes, characteristic agricultural sightseeing theme parks, characteristic picking resorts, national forest parks, fruit and vegetable picking parks, etc

7. Health and wellness cultural tourism exhibition area: vacation real estate, health and wellness real estate, tourism real estate, health and wellness characteristic towns, cultural and tourism real estate, residential real estate, real estate boutiques, prefabricated buildings, health and wellness industry and health and wellness characteristic towns, rural complexes, beautiful countryside, ecological health and wellness towns, sports industry, health and wellness destinations, water health and wellness entertainment facilities, yachts and yachts, theme parks, health and wellness facilities and equipment, leisure agriculture and tourism development Scenic spots, natural and cultural landscapes, RVs and camping supplies, leisure farms, ecological flower sightseeing agriculture, health and cultural tourism planning and design, landscaping, construction and construction of health and cultural tourism investment projects, etc

• Telephone:15923519466
• Truename:Teacher Feng
• Mobile:15923519466
• Address:198 Century City Road, Wuhou District, Chengdu City, Sichuan Province

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