Since its introduction to China in 2010, Private Label Fair (PLF) has been committed to promoting the healthy development of retail private brands in China and even the Asia Pacific region. Along with the Global Private Label Fair America (Chicago) and the Global Private Label Fair Europe (Amsterdam), it is known as one of the three major private label series exhibitions in the world.
The current global market share of self owned brands is showing a rapid growth trend, and domestic retailers in various online and offline formats are increasing their strategic investment in self owned brand business. The brand, category, and quantity of self owned brand products are increasing year by year, and the production demand for self owned brand business is exploding. The new zero supply cooperation model is changing the circulation situation of goods in China's retail industry.
The 16th Global Private Brand Products Asia Exhibition (PLF) is a high-quality trading platform aimed at developing a full range of private brand products for omnichannel retailers. After 16 years of development, it has helped more than 5000 domestic factories establish direct cooperation with overseas retailers and enter retail channels through cooperation models such as direct procurement, customization, co branding, and export, enjoying the dividends of the rapid development period of private brands. The total area of this exhibition exceeds 80000 square meters, an increase of 30% compared to the previous edition. More than 1400 global exhibitors will showcase their products in areas such as home and daily use, personal care and cleaning, fresh ingredients, pre made food, baked goods, livelihood food, leisure food, candy and chocolate, wine and beverage preparation, nutrition and health, and pet products. It is a broad platform that helps high-quality factories establish KA cooperation channels, optimize business structure, improve production efficiency, and expand global retail business.

Personal care: Vitamin and over-the-counter medication for internal and external use, personal cleaning and care, medical first aid, and medical accessories for women, adults, and infants
Beauty and hairdressing products
Home Department Store: Household Cleaning, Care, and Aromatherapy Products, Household Paper Products, Disposable Products, Household Plastic Products, Clothing, Shoes, Socks, and Accessories, Household Textile Cooking and Baking Utensils, Tableware, Household Small Electrical Appliances, Outdoor Products, 3C Digital Household Hardware and Horticultural Products, Pregnancy, Infants and Children's Products, Toys, Sports and Sports Office, Intelligent Manufacturing Automotive Products
Comprehensive food: snack food, grain, oil, sideline food, alcoholic beverages, biscuits, pastries, candies, chocolate blends, nutritional and health products, north-south dry goods, product service chain (packaging, printing, design)
Fresh ingredients: aquatic products, poultry, meat, fruits and vegetables, pre packaged frozen/frozen vegetables, pre packaged and seasoned vegetables, frozen noodles, seasoned ingredients, organic ingredients, dairy products

Standard Exhibition: A Zone 15800 yuan/9 square meters B Zone 14800 yuan/9 square meters C Zone 13800 yuan/9 square meters
Guangdi (starting from 36 square meters): 1780 yuan/square meter for Zone V, 1580 yuan/square meter for Zone A, 1480 yuan/square meter for Zone B, 1380 yuan/square meter for Zone C
Double opening additional booth fee of 10%

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