The 17th Global Retail Private Brand Products Asia Exhibition in 2024 PLF

Contact person: Wang Yue 13651828941 (same WeChat account)

China's Private Brand Industry Exhibition · Department Store Exhibition · Food Exhibition · Retail Exhibition · OEM Exhibition
Exhibition time: December 4th to December 6th, 2024
Exhibition location: Shanghai New International Expo Center
Approval unit: Shanghai Municipal Commission of Commerce
Strategic support: Private Label Manufacturers Association (PLMA)
Hosted by: Shanghai Brand Authorized Business Enterprise Association (PLSC) Yadong Exhibition (YADO EXPO)
Undertaking unit: Cross Procurement (Shanghai) Advertising Co., Ltd

Exhibition Introduction

Since its introduction to China in 2010, Private Label Fair (PLF) has been committed to promoting the healthy development of retail private brands in China and even the Asia Pacific region. Along with the Global Private Label Fair America (Chicago) and the Global Private Label Fair Europe (Amsterdam), it is known as one of the three major private label series exhibitions in the world.

The current global market share of self owned brands is showing a rapid growth trend, and domestic retailers in various online and offline formats are increasing their strategic investment in self owned brand business. The brand, category, and quantity of self owned brand products are increasing year by year, and the production demand for self owned brand business is exploding. The new zero supply cooperation model is changing the circulation situation of goods in China's retail industry.

The 16th Global Private Brand Products Asia Exhibition (PLF) is a high-quality trading platform for developing a full range of private brand products for omnichannel retailers. After 13 years of development, it has helped more than 5000 domestic factories establish direct cooperation with overseas retailers, entering retail channels through cooperation models such as direct procurement, customization, co branding, and export, and enjoying the dividends of the rapid development period of private brands. The total area of this exhibition exceeds 80000 square meters, an increase of 30% compared to the previous one. More than 1400 global exhibitors will showcase their products in areas such as home and daily use, personal care and cleaning, fresh ingredients, pre made food, baked goods, livelihood food, leisure food, candies and chocolates, wine and beverage preparation, nutrition and health, and pet products. This exhibition aims to help high-quality factories establish KA cooperation channels, optimize business structures, and more A broad platform for improving production efficiency and expanding global retail business.

Exhibition scale

Hall E1-E7 of Shanghai New International Expo Center (80000 square meters)

Exhibition specifications

14,00 per exhibitor

25000 person times/professional audience

30 sessions/exhibition concurrent activities

At the exhibition, you will come into contact with manufacturers with the following characteristics:

Exhibition Category List

Beauty and personal care

Beauty and skincare products

Epidemic prevention supplies/personal cleaning

Household daily use

Kitchen utensils/Home knitwear/Storage and organization/Disposable household paper/Bathroom drying/Furniture products/Household cleaning/Sports toys/DIY/Small household appliances/Seasonal products

Leisure snacks

Dried meat, preserved fruits, nuts, and dried fruits

Leisure seafood/puffed food

Minsheng Food

Rice, flour, grain and oil/seasoning of side dishes/convenient and fast food/dry miscellaneous grains

Cookies and pastries/seasonal food/North South dry goods/seasonings

Wine and drink blending

Wine/water/beverage/blending

Snack food

Candy Chocolate Jelly

Chocolate/Candy

Jelly pudding

Nutrition and health care

Tonic Diet/dietary supplement

Functional foods

Maternal and baby products

Maternal and baby food/supplies

Pet products

Pet food/pet supplies

Fresh ingredients

Catering ingredients

Fruits/vegetables/meat and poultry

Egg/Aquatic/Soy Milk

Fresh technology

Baked Goods

Baking food, baking supplies, baking machinery packaging

Prefabricated dishes

Prefabricated Food Ingredients and Vegetables

You will meet here

International Supermarket - Ranking Regardless of Front and Back

Walmart Wal Mart Top 100 Retail Mart Vanguard * CR Vanguard Yonghui Super TouryMart Tianhong Wushang Supermarket Bubugao AKC Jingguangli Supermarket Gongaike Duohuiyou Group Andrei Sanjiang Shopping Biyou Jingkelong Zhenhua Supermarket Mart Convenience Store RLAWSON Professional Store E-commerce Heiyi New Retail Box Horse Fresh · Meiliyijie Convenience Bee New Good Herbal Taste Return to Food More · Store LATT LIV

Deepen into industrial clusters throughout the year and organize zero supply procurement docking meetings

Factories with complete self owned or controlling qualifications;

Factories that accept ODM or OEM cooperation methods;

A factory with high-quality production management capabilities, various qualifications and testing certification endorsements;

High quality factories with outstanding global trade business capabilities;

A factory that focuses on product research and development upgrades and has the ability to continuously innovate products;

L has rich experience in self owned brand cooperation and has collaborated with multiple domestic and foreign retail enterprises in PB business factories;

The decision-makers value the development potential of their own brands and are willing to invest in factories in the field of their own brand business for the long term;

I have the ability to operate e-commerce business and can cooperate with factories in the omni channel e-commerce sales model.

Some high-quality buyers:

Zhongshang Group

Di Li Group

Carrefour (China) Co., Ltd

Wal Mart (China) Investment Company

Shanghai Yishiduo Electronics Co., Ltd

Shanghai Hema Network Technology Co., Ltd

Shanghai Laiyifen Co., Ltd

Renrenle Chain Commercial Group Company

Suguo Supermarket Co., Ltd

Guangdong Saiyi Convenience Store

RT Mart Circulation Business Co., Ltd

Yichu Lianhua (China) Chain Supermarket

Sam's Club Member Store

CR Vanguard Co., Ltd

Lianhua Supermarket Co., Ltd

Hualian Supermarket Co., Ltd

Meiyijia Convenience Store Co., Ltd

Shanxi Meitehao Chain Supermarket

Liqun Group Co., Ltd

Shanghai Fumanjia Convenience

Sanjiang Shopping Club

Tianhong Shopping Mall Co., Ltd

Beijing Wumart Commercial Group

Yonghui Supermarket Co., Ltd

Yongwang (China) Investment Co., Ltd

Zhengzhou Dennis Department Store Co., Ltd

Shandong Jiajiayue Group Co., Ltd

Fujian Guanye Investment Development Co., Ltd

Bubugao Commercial Chain Co., Ltd

Auchan (China) Investment Co., Ltd

Chengdu Ito Yanghuatang Co., Ltd

Henan Jinhaolai Supermarket Co., Ltd

Wuhan Wushang Lianghuo Chain Co., Ltd

Anhui Shangzhidu Co., Ltd

Hebei Gourmet Forest Trading Group Co., Ltd

Guangzhou Guangbai Co., Ltd

Shijiazhuang Beiguo Renbai Group

Dongguan Tianhe Supermarket

Zhongbai Warehouse Supermarket Co., Ltd

Beijing Chaoshifa Chain Co., Ltd

Beijing All Time Sanluwu Chain Convenience Store

Xinhua Shopping Plaza Co., Ltd

Shanxi Jinhu Convenience Chain

Guilin Liyuan Chain Supermarket

Nanjing Golden Eagle Group

Dongguan Hejiahuan Convenience Store

Dongguan Ting Thumb Supermarket

Rizhao New Century Shopping Mall

Quzhou Dongfang Shopping Mall

Anhui Huayun Supermarket

Aowo Group

Wanda Hotel Group

Antarctic E-commerce (Shanghai)

Zhejiang North Building Group Co., Ltd

Xu Changpang Donglai Supermarket Co., Ltd., etc

Community group buying:

Ten Hui Tuan, You Hao Xi, Quantum Cuisine, Zhi Hua Zhi Guo, You Shang Yan Xuan, Lv He Tuan, Ai Shang You Gou, etc;

Live MCN: Full of roundness, Nas, distant view, etc;

Social e-commerce platforms:

Zebra membership, peanut diary, cloud product selection, etc

Community group buying platforms:

Wukong Shopkeeper, Qu Toutiao, Da Ju Hui, Yun Ji Gou Tuan, Hai Dun Life, Mai Mai Tuan, Hot Things Together Tuan, Rou Tuan, Wei You Yan Xuan, Ya Tuan, Global Frog, Man Fei Yan Xuan, Wei Ai Tuan, Rain Tuan, OK Yan Xuan, Cheng Cheng Gou, Daily Shuo, Yue La Xuan, La GouGou Gou, Xin Ju Gou, Ju Mai, Craftsmanship Group Buying, Ding Xiaomei, Zhong Le Le, Zheng Da Zhi Gou, Ma Ya Xuan, Ou You Pin, Wei BaZha, Hao Ri, Yi Pin Hong Kong and Thailand Youpin, Huiji, Hi Mi Tuan, Shishang Life, Vegetable and Fruit Exploration, Mi Ma Tuan, Renren Tuan, Suipinle, Wild Youpin, Banglin Community, Yiqi Tuan, Koma Tuan, Weigou Club, Hui Bo Gou, Alagou, Hua Xiang Tuan, Bao Ma Empowerment, Group Leader, Qituan, Tudou Share, I am a Buyer, Fang Cui's Tuan, Hot Broadcast Selection, Honey Tuan, etc

Exhibition process

1. Call to request exhibition materials and exhibition application forms, and confirm your company's exhibition area and size in advance. (Special reminder: Register in advance, booth availability is hot and scarce)

2. Determine the booth and sign a contract for payment.

3. Express delivery of exhibitor identification documents and exhibition report forms for the first two weeks

4. The exhibition is currently attracting investment, and if you are interested in participating, please contact us as soon as possible. Book in advance to enjoy the main channel of Guangdi or the standard double opening position!

Booth fees

Guangdi (starting from 36 square meters)

Pricing in Zone V: ¥ 1780/m2

Pricing in Zone A; ¥ 1580/square meter standard booth ¥ 15800/booth

Pricing in Zone B: ¥ 1480/square meter standard booth ¥ 14800/booth

Pricing in Zone C: ¥ 1380/square meter standard booth ¥ 13800/booth

10% of the effective double opening fee (9 square meters) will be charged for double opening (no charge for invalid double opening)

Exhibition Inquiry Office of the Organizing Committee;

Contact person: Wang Yue 13651828941 (same WeChat account)

Contact person: Wang Yue 13651828941 (same WeChat account)

Contact person: Wang Yue 13651828941 (same WeChat account)

Beauty and personal care

Beauty and skincare products

Epidemic prevention supplies/personal cleaning

Household daily use

Kitchen utensils/Home knitwear/Storage and organization/Disposable household paper/Bathroom drying/Furniture products/Household cleaning/Sports toys/DIY/Small household appliances/Seasonal products

Leisure snacks

Dried meat, preserved fruits, nuts, and dried fruits

Leisure seafood/puffed food

Minsheng Food

Rice, flour, grain and oil/seasoning of side dishes/convenient and fast food/dry miscellaneous grains

Cookies and pastries/seasonal food/North South dry goods/seasonings

Wine and drink blending

Please contact the exhibition organizer for implementation before participating in the exhibition.

• Address:2345 Longyang Road, Pudong New Area, Shanghai

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870