The 9th Urumqi International Food and Beverage Fair (hereinafter referred to as "food and Beverage Fair") is planned to be held in Xinjiang International Convention and Exhibition Center from June 7 to June 10, 2019 in order to promote the national high-quality food materials, promote the rapid and healthy development of hotel and catering chain industry in Xinjiang, deeply develop the western food and catering industry, and create a grand event of international influence in the food and catering industry. With the theme of "green, innovation, co integration and sharing", this food fair aims to gather national high-quality food materials, focus on targeted poverty alleviation, promote the in-depth integration of food, high-quality food materials, e-commerce, cold chain logistics and other links, so as to make Xinjiang's catering and food industry interconnected with various countries and cities, attract more brand chain organizations to settle in Xinjiang, and create open and win-win exchanges The development of the cooperation platform strives to achieve "display results, promote exchanges, trade negotiations and win-win cooperation". Therefore, the overall plan is hereby formulated as follows:
1、 Exhibition name
The 9th Urumqi International Food and Beverage Fair
2、 Exhibition theme
Green, innovation, integration and sharing
3、 Exhibition time
June 7-10, 2019 (four days)
4、 Venue
Xinjiang International Exhibition Center (No.3, hongguangshan Road, Urumqi)
5、 Exhibition organization
Supporting unit: Investment Promotion Bureau of the Ministry of Commerce
Circulation industry promotion center of the Ministry of Commerce
Urumqi Municipal People's Government
Department of Commerce of the Autonomous Region
Sponsor: China Hotel Association
Xinjiang International Exhibition Center
Organizer: Xinjiang International Exhibition Co., Ltd
Co organizer: Xinjiang Uygur Autonomous Region Hotel Association
Urumqi Catering Industry Association
Urumqi chamber of Commerce and trade
Hebei chamber of Commerce
6、 Exhibition scale
The exhibition covers an area of 40000 square meters, with 800 international standard booths, 500 exhibitors (20% of foreign exhibitors), and an estimated 200000 visitors.
7、 Exhibition area division and content
（1） International Food and materials Museum
More than 50 countries and regions including Spain, Australia, South Korea and Japan are invited to build an international food exhibition area, covering the whole food industry chain, including candy, coffee, grain and oil processing products, meat products, frozen food, condiments, etc.
（2） Image exhibition hall
The exhibition will build brand enterprise exhibition area from food brand culture, flash market, animation IP empowerment, two-dimensional cross-border cooperation, e-commerce "new retail" cooperation, introduce online red food and other aspects, attract more consumer groups to pay attention to the exhibition through content innovation and building creative and high-end image booths, and improve the exhibition image and professionalism;
Xinjiang's local brands lack of complete and systematic innovation, deep interaction and cultural transmission from packaging to publicity. Through IP authorization, social communication, cross-border cooperation and other forms, they accelerate the IP liquidity and expect to bring common values to both sides.
（3） Targeted poverty alleviation area
The green and organic agricultural and sideline products (red dates, raisins, walnuts, Badanmu, wolfberry, shazao, sour plum, apricot, figs, Lavender) of 15 prefectures and cities in Xinjiang (Karamay, Shihezi, Kuitun, Hami, Turpan, Aksu, Kashi, Hetian, Tacheng, Altay, Ili, Bozhou, Changji, Bazhou, Kezhou) are free to participate in, attend and promote.
There are many unique agricultural products in many parts of Xinjiang, but due to information blocking and other reasons, the products are unsalable, so this year, the Internet + precise poverty alleviation is set up. The organizing committee invites e-commerce related associations, professional service organizations and technology network companies to promote poverty alleviation one by one, and strive to achieve "Internet, screen, one end, one system" Internet + help. Poor "four one project".
（4） Xinjiang fruit and vegetable ordering area
Set up finished product area, dry fruit area, fresh fruit area and vegetable area to display in different areas.
Finished product area: wine, pomegranate wine, mulberry wine, grape juice, pomegranate juice, Padan wood juice, blackcurrant juice, red date juice, carrot juice, grape jam, strawberry jam, apricot jam, tomato jam, strawberry can, apple vinegar, honey and other forest products or agricultural products processing products.
Dried fruit area: dried products of forest products or agricultural products, such as figs, white apricots, almonds, preserved apricots, thin skinned walnuts, red raisins, green raisins, padanmu, pistachios, red dates, sand dates, shengnvguo, wolfberry, cashew nuts, Hami fruit, etc.
Fresh fruit area: grape, fig, Red Fuji apple, Hami melon, Jiashi melon, melon, watermelon, pomegranate, nectarine, green jujube, red jujube, fragrant pear, papaya, strawberry and other forest or agricultural products fresh fruit.
Vegetable area: pepper, eggplant, tomato, mushroom, beans, chasmaco, garlic, cucumber, winter melon, pumpkin, white radish, carrot, potato, purple cabbage, wheaten vegetable, cabbage and other vegetable varieties.
The representatives of enterprises and cooperatives that are organized by local agricultural related departments to engage in the planting, processing and sales of forest fruits, so as to realize the direct order docking between the forest fruit products of Xinjiang origin and the purchasers and the vast e-commerce industry platforms.
（5） Franchised chain business district
Chinese and Western restaurants, hotpot, coffee, bars, snacks, barbecue, specialty drinks and other franchised chain organizations.
We will promote the rapid and healthy development of hotel and catering chain industry in Xinjiang, deeply develop the western chain market, expand publicity and establish brand image for better cooperation with enterprises, recruit more franchise investors, enhance brand awareness, improve competitiveness and influence of enterprises, and will cooperate with China chain operation association in depth, leading hundreds of franchise brands to come here Participating in the exhibition, there are many new brands participating in the first show in Xinjiang. Franchising and entrepreneurship sector can attract the keen attention of exhibitors, franchisees, entrepreneurs and media, attract potential franchised customers, help investors to contact and understand more standardized small and medium-sized franchise projects, and help small and medium-sized chain business projects attract more investment attention.
（6） Comprehensive food area
There are exhibition areas for meat ingredients, aquatic products and seafood, food seasoning, food ingredients, poultry food, frozen pasta, vegetables, fungus and vegetables, alcoholic beverages, dairy products, bean products, rice / noodles / wheat (flour), miscellaneous grain products, wild delicacies and various new organic ingredients.
（7） Enterprise service and intelligent kitchen and electricity area
It covers catering design, decoration, magazines, reference books, teaching CD-ROM, catering training, corporate culture, consulting services, catering cash management software, frozen food processing machinery, food sterilization equipment, quick-frozen equipment, packaging equipment, refrigerated and fresh-keeping cabinets, low-temperature cold storage and food cold chain logistics services, intelligent kitchen electricity, etc.
（8） Food and beverage area
It mainly includes characteristic food block, brand catering area and flavor snack area. It covers high-end hotel catering enterprises, Western-style catering enterprises, chain catering enterprises, fast food, restaurants, time-honored brands, diamond level restaurants, intangible cultural heritage, new dishes, Japanese and Korean cuisine, ethnic catering enterprises, etc.
8、 On site activities
（1） Conference Forum
(1) How to innovate and develop food industry in Xinjiang
(2) The lecture hall of investment and franchise: win at the starting point and play franchising
(3) Internet + precision poverty alleviation project Fair
（2） Production and marketing docking
(1) Quality agricultural products docking meeting
(2) Docking meeting of high quality grain and oil enterprises
(3) Special forest fruit (dry fruit, fruit) docking meeting
（3） Special promotion meeting
(1) Enterprise product promotion meeting
(2) New product launch
(3) Enterprise investment promotion meeting
（4） Competition evaluation
(1) Baking competition
(2) Shanghai grand World Guinness declaration and evaluation
(3) Master coffee show
(4) Culinary stunts
(5) Xinjiang cuisine competition
(6) The most influential food selection activity in Xinjiang

● packaged food
● drinks
● meat, egg and milk products
● grain and its products
● food machinery and additives
Cold chain supermarket
● brand catering
● snacks
● E-commerce

Indoor booth: 4000 yuan / booth (3m * 3M)

Outdoor booth: 4000 yuan / booth (3m * 4m)

★ booth arrangement:“Register first, pay first, arrange first"In principle, the organizer reserves the right to transfer a small number of booths.

Advertising expenses

Advertisement On The Journal:5000--15000Yuan / exhibition period

Ticket advertising:10000--20000Yuan / exhibition period

Notice board:RMB 15000 / exhibition period

Outdoor triangular column advertising space:RMB 15000 / pair / exhibition period

south1-south 3 entrance wall advertising space: 15000 yuan / piece / exhibition period

Gallery advertising space:5000 yuan / piece / exhibition period

Outdoor light pole flag:RMB 1000 / pole / exhibition period

Flag hanging in exhibition hall:5000 yuan / face / exhibition period

Hanging flags in the air on the indoor Corridor:4000 yuan / surface / exhibition period

The measure of area: 40000 M2

• Truename:Mr. Dai
• Mobile:18690981985
• E-mail:466964130@qq.com
• QQ:466964130
• Address:Xinjiang International Convention and Exhibition Center West District Administration

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