2024 Shenzhen International Private Brand Exhibition and New Consumer Products Exhibition

Private brand global selection, source manufacturing, boutique direct procurement

Date: June 26-28, 2024

Location: Shenzhen Convention and Exhibition Center (Futian)

Organizers: Borona Exhibition (Shanghai) Co., Ltd., Shenzhen Retail Industry Association, China Light Industry and Crafts Import and Export Chamber of Commerce

Exhibition area: 20000 square meters Exhibiting companies: 400 professional visitors: 10000 people

The 2024 Marca China International Private Label Fair (referred to as "Marca China") will be held from June 26 to 28 at the Shenzhen Convention and Exhibition Center (Futian), hosted by Bologna Exhibition Group's wholly-owned subsidiary in China, Bologna Exhibition (Shanghai) Co., Ltd. The exhibition focuses on four major areas: food, home and daily necessities, beauty and personal care, and packaging design. It not only includes active areas of self owned brands such as food and beverages, but also combines new consumer trends such as organic health and creative design. The exhibition area can reach 20000 square meters, attracting over 400 high-quality exhibitors and over 10000 professional buyers. Since its inception, Shenzhen International Private Brand Exhibition has closely followed the trend of domestic and foreign consumer markets, building cooperation bridges for manufacturers, source factories, retailers, and brand owners, and taking it as its responsibility to promote the development of Chinese private brands. It is a comprehensive boutique exhibition focused on the field of private brands.

At the exhibition, exhibitors can meet with brands and procurement leaders from retailers, e-commerce, brands, distributors, professional stores, importers and exporters, etc., to deeply connect with the market demand in China, especially in the southern region. At the same time, professional activities during the exhibition provide new industry news and trends from multiple dimensions. The International New Consumer Goods Zone gathers cutting-edge new consumer goods and award-winning products both domestically and internationally; Industry forums gather domestic and foreign industry experts, focusing on hot and painful topics in the self owned brand industry; Exploring new solutions for e-commerce marketing in the e-commerce zone; Marca Mart Boutique Supermarket provides an immersive consumer experience.

The third exhibition will comprehensively upgrade its exhibition format, overturn tradition, and usher in a new era of Marca China with a 1+2 new model. This will be a self owned brand professional exhibition with an international perspective and innovative significance.

Innovation mode:

What is the "1+2" mode?

"1" refers to June 26th, the exclusive zero supply day for exhibitors, which is only open to exhibitors and invited high-quality buyers.

Location: Conference Floor, 5th Floor, Shenzhen Convention and Exhibition Center (Futian).

Participants:

Only for exhibitors and invited high-quality buyers. Specially invited buyers include private brand business leaders, procurement directors and managers, product directors and managers of domestic and foreign retailers, brands, and professional stores; The person in charge of product selection for e-commerce and MCN institutions; And the purchasing managers of distribution agents and importers.

Exclusive Zero Supply Day Event:

Part 1- Multidimensional Industry Training Conference

On the same day, 6-8 small and medium-sized professional training sessions will be held in different conference rooms.

The exhibition training will focus on how to improve product competitiveness, with various topics for exhibitors to choose from, such as product quality, product research and development, packaging design, channel expansion, and live streaming sales.

The buyer training will focus on topics such as category management, cost control, profit margins, and business innovation.

Part 2- Buyer Product Selection Sharing Meeting

Buyers share information from the perspectives of product selection direction, planning, and needs, in order to make their own branded products more in line with market demand.

Part 3- Popular Product Display Area

The popular product display area is located in the middle hall of the 5th floor conference floor, showcasing selected products from exhibitors to help them make early appearances and increase exposure. Only open to exhibitors with an exhibition area of 36 square meters or more.

Part 4- Welcome Dinner

All exhibitors and high-quality buyers will be invited to attend the welcome banquet to enhance communication and expand networks.

"2" refers to June 27-28, which is a 2-day exhibition day.

Venue: Shenzhen Convention and Exhibition Center (Futian) Halls 7 and 8

Exhibition scope

Food: snack food and candy baking, beverages, agricultural and sideline products and seasoning, convenience food and canned food, refrigerated and frozen food and fresh, organic food

Home and daily use: kitchen and bathroom products, cleaning products, home textile products, maternal and child products, disposable products, pet products, outdoor leisure products

Beauty and personal care: personal hygiene and care, beauty and hair products and tools, health and protective equipment

Packaging Design: Packaging and Labeling, Design and Consulting

Simultaneous activities

The Shenzhen International Private Brand Exhibition closely follows the forefront trends of domestic and international consumer markets, with the aim of building cooperation bridges for manufacturers, source factories, retailers, and brand owners. It invites private brand industry experts and experts to hold a series of forums and activities. Including an international new consumer goods zone that showcases new products from domestic and foreign self owned brands; Gathering self owned brand boutique Marca Mart boutique supermarkets; An e-commerce zone that gathers various e-commerce channels; And professional forums hosted by industry experts.

Audience classification

Retailers, e-commerce/MCNs, brands, agents/distributors/wholesalers, professional stores;

Importers and exporters, hotels/catering, others

Why participate in exhibitions

·Join the self owned brand track and jointly build a new consumption model

In today's world where product homogenization is becoming increasingly severe and consumer channels are diversified, both traditional supermarkets and online platforms are using their own brands as a differentiated competitive strategy. The 2022 China Private Brand Blue Ocean Strategy White Paper also shows that brand and product diversity have become the primary factors for consumers to choose retailers. With the further pursuit of brands by the public, the demand for retailer owned brand products in the consumer market is also constantly expanding.

·Expand sales channels and solve overcapacity

At present, the market share of China's self owned brands is only about 3%, which has significant development space and potential. Against the backdrop of consumption downgrading and restraint, producers are generally facing the problem of overcapacity. Keeping up with the trend of the industry, opening up product sales channels, and establishing a self owned brand track is an area worth exploring.

·Based on an international perspective, open up industry awareness

The Shenzhen International Private Brand Exhibition is based internationally, showcasing high-quality private brand related enterprises and products from around the world, attracting professional buyers from both domestic and foreign markets. Exhibiting is an opportunity for concentrated exposure, not only to seek business opportunities for cooperation, but also to enhance industry awareness and explore potential benefits.

·Gathering professional buyers and efficient zero supply docking

The Shenzhen International Private Brand Exhibition will bring together professional buyers from domestic and foreign retailers, e-commerce, MCN institutions, brand and brand operators, agents, distributors, wholesalers, professional stores, importers and exporters, and other channels to provide efficient business matching services for exhibitors, increase cooperation opportunities, and maximize the satisfaction of the actual needs of both parties.

·Utilizing regional advantages to explore brand value-added

The Shenzhen International Private Brand Exhibition is located in the core location of the Greater Bay Area in Shenzhen, radiating the southern market and covering Guangdong, Hong Kong, and Macao. The South China region has always been one of the most active commercial sectors in China. Here, the exhibition will provide an international stage for product research and marketing promotion for industry professionals in the self owned brand industry. The construction of the Guangdong Hong Kong Macao Greater Bay Area is a national strategic deployment, with tens of thousands of international and local technology startups and large enterprises. It is one of the emerging world-class top technology and innovation hubs.

Exhibition fees

2024 Shenzhen International Private Brand Exhibition and New Consumer Products Exhibition

Booth type equity minimum rental area A area fee

(RMB/square meter) B zone fee

(RMB/square meter)

Number of seats for the Guangdi Banquet: 1 person

Number of attendees: 2

Boutique display: 2 models starting from 36 square meters, 1200 and 1000

Standard booth banquet quota: 1 person

Number of attendees: 1 person, starting from 9 square meters, 1480 1300

Deluxe Standard Dinner Seats: 1 person

Number of attendees: 2

Boutique display: 2 models starting from 36 square meters, 1750 1580

The above prices do not include 6% value-added tax

Contact the organizing committee

Phone: 021-54411033

Contact person: Mr. Li 13816620649/13816636419

Ms. Chang: 18222901822

Address: Room 209, Zone C, Duoyunxuan, Chuangyi SPACE, No. 1188 Tianyaoqiao Road, Xuhui District, Shanghai, 200232

• Telephone:13816620649
• Truename:Mr. Li
• Mobile:13816620649
• Address:Intersection of Fuhua 3rd Road and Jintian Road in Futian District, Shenzhen City, Guangdong Province

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