2024 China Shandong (Qingdao) Health and Wellness Tourism Industry Expo

1、 Exhibition Introduction

The health and wellness tourism industry is a new type of industry that has gradually emerged in recent years with the implementation of the Healthy China strategy. It covers all aspects of clothing, food, housing, and transportation, and is an important part of satisfying people's pursuit of a better life. It is also an essential element in realizing people's aspirations for poetry and distant places, and promoting their physical and mental health. Vigorously developing the health and wellness tourism industry, organically integrating medical and health care with elderly care, health preservation, real estate, tourism, vacation, culture, leisure, entertainment and other industries, is an inevitable requirement to adapt to China's new urbanization and modernization transformation and development.

This year's Health and Wellness Tourism Industry Expo adopts various forms such as exhibition displays, lecture forums, communication and negotiation, supporting activities, and media promotion, integrating real estate, tourism, health, and elderly care, and building exhibition and promotion platforms, industry integration development platforms, and international exchange platforms. By showcasing health and wellness cities, residential real estate, elderly care industry, smart health, and overseas real estate, we are committed to building health and wellness+cultural tourism, City+industry display and promotion platform, investment and financing docking and project cooperation platform, international exchange and cooperation platform.

The 2024 China Shandong (Qingdao) Health and Wellness Tourism Industry Expo will be held from June 27 to June 29, 2024 at the Qingdao International Convention and Exhibition Center.

2、 Basic information
Name: 2024 China Shandong (Qingdao) Health and Wellness Tourism Industry Expo

Time: June 27th to June 29th, 2024

Location: Qingdao International Convention and Exhibition Center

Scale: 30000 square meters, with 500 exhibitors from enterprises, international products accounting for 20%, and 30000 visitors.

Exhibition Theme: Actively Responding to Population Aging and Sharing the Achievements of International Health and Wellness Industry Development

Regional positioning: Based in Shandong and radiating to the whole country

3、 Display scope:

（1） Vacation real estate, health and wellness real estate, elderly care real estate, tourism real estate, health and wellness characteristic towns, cultural and tourism real estate, residential real estate, agricultural real estate, boutique real estate, prefabricated buildings, etc.

（2） Health industry and health tourism characteristic towns, rural complexes, beautiful countryside, ecological health and wellness towns, sports and fitness industry, health and wellness destinations, water health and entertainment facilities, yachts and boats, leisure tourism destinations, theme parks, health and wellness facilities and equipment, leisure agricultural tourism development, scenic spots, tourism bureaus, travel agencies, international tourism destinations, award tourism, outbound tourism, hotels and homestays, rural tourism Research and campsite education, cultural and tourism projects, natural and cultural landscapes, RVs and camping supplies, leisure farms, ecological flower sightseeing agriculture, health and cultural tourism planning and design and landscaping, construction and construction of health and cultural tourism investment projects, etc.

（3） Cultural and Tourism City+Industrial Exhibition and Exhibition Zone, focusing on showcasing domestic and foreign cultural and tourism IP, urban culture, sports events, theme parks, urban landscape and style, hotel accommodation, cultural and tourism planning and design, and other cultural and tourism resources;

（4） The exhibition and exhibition area of the big health industry focuses on showcasing products, services, innovative progress, and development achievements in the fields of health care and accommodation projects, smart health, nursing homes, elderly care products, and healthcare;

（5） The exhibition and exhibition area for health and wellness tourism projects focuses on showcasing the unique tourism landscapes, unique climate resource advantages, and complete urban supporting facilities of provinces and cities such as Sichuan, Yunnan, Guizhou, Hainan, Guangxi, Hunan, Chongqing, Hubei, and Shaanxi;

（6） The exhibition and exhibition area of international health care and accommodation projects will invite health care, medical care and accommodation projects from the United States, Canada, Australia, Britain, France, Spain, Portugal, Cyprus, Greece, Singapore, Malaysia, Thailand, Cambodia, the Philippines, Qatar, South Korea, Japan, Dubai, the Belt and Road and other countries and regions to participate in the exhibition;

（7） Establishing health testing and management, specialty hospitals, rehabilitation hospitals, health industry parks, drugs and food with the same origin, health food, traditional Chinese medicine industry parks, famous traditional Chinese medicine museums, health management and consulting, health and wellness industry bases, nutritional diets, rehabilitation and wellness therapy equipment, medical equipment, medical products, leisure and fitness, nursing homes, nursing institutions, elderly apartments, smart health and wellness, comprehensive elderly care communities, home service centers Exhibition areas include intelligent health and wellness home products, health management institutions, pension insurance and investment and financing services, talent recruitment and investment attraction, internet healthcare, big data and the Internet of Things, and healthy city management platforms.

4、 Audience organization:

"Online and offline" dual drive locking precise professional audience

1. Information flow advertising with millions of placements

Tiktok, Toutiao, Kwai, WeChat information flow and other advertisements have been launched millions of times, relying on big data accurate algorithm to reach 1 million core professional audiences in an all-round way, and to explore relevant clues and business opportunities of purchasers in an all-round way.

2. Full matrix and full domain marketing, accurately reaching buyers

Public domain marketing and communication on self media platforms, private domain investment and transformation in enterprises and communities, customized content combination promotion, and assistance in enterprise marketing and communication.

3. Dedicated invitation team

Deeply cover and promote the upstream and downstream markets of the health and wellness industry. Fully invest in market advertising, dedicated line advertising, and local promotion visits to promote professional markets in North China.

4.200+Customer Center Targeted Invitations

Intelligent screening of over 1 million database resources, professional team frequently invites and filters one-on-one, targeted matching of high-end buyers.

5. Digital marketing, focusing on exhibition effectiveness

The three major marketing systems of Haiming Cloud Exhibition, public platform, and procurement and distribution community are digitized to achieve intelligent supply and demand matching, establish communication bridges, and achieve "order based" customer acquisition with just one click to ensure the effectiveness of audience attendance.

6. Exclusive invitation for industry high-quality resources to collaborate with top purchasers

We attach great importance to supporting the invitation of large and medium-sized core buyer groups, and specifically invite important responsible departments such as production, technology, procurement, and research and development to attend the conference.

VImportant activities

1. Opening ceremony:

The opening ceremony of the Expo will be held at 9:18 am on the first day of the exhibition in the East Entrance Hall of Hall 1 of Qingdao International Convention and Exhibition Center. We plan to invite Yan Heping, the leader of the Ministry of Civil Affairs and the Department of Elderly Care Services, the President of the China Social Welfare and Elderly Care Services Association, and the President of the China Rehabilitation Auxiliary Equipment Association; Leaders of Shandong Provincial Government, Provincial Department of Civil Affairs, Provincial Health Commission, Provincial Disabled Persons Federation, Provincial Council for the Promotion of International Trade and other guiding units; The Mayor of Qingdao Municipal People's Government and leaders from relevant departments of Qingdao City attended. At the opening ceremony, speeches were delivered by the Deputy Director of the Shandong Provincial Department of Civil Affairs, the President of the China Rehabilitation Auxiliary Equipment Association, the President of the China Social Welfare and Elderly Care Service Association, and the Deputy Mayor of Qingdao Municipal People's Government. 16 city mayors in charge, directors of the Civil Affairs Bureau, president of the National Elderly Care Association, well-known domestic and foreign experts and scholars, as well as leaders of industry brand enterprises, participated in the opening ceremony.

Leadership visits and guidance. After the opening ceremony, the leaders and guests who participated in the opening ceremony will enter the exhibition hall to visit and guide, with professional commentators providing guidance and commentary.

2. International Health and Wellness Industry Innovation and Development Forum:

The Expo will be held simultaneously The International Forum on Innovation and Development of the Health and Wellness Industry invites well-known elderly care experts, representative elderly care projects, and industry experts with rich operational experience from both domestic and foreign perspectives. The forum brings a series of specialized themes for the health and wellness industry from the perspectives of top-level design of the Chinese elderly care industry, cutting-edge sharing of industry frontline operation models, and exploration of practical experience in elderly care institution management. Starting from practice, multi-dimensional and in-depth discussions are conducted Explore the current situation and bottlenecks of the industry, explore new paths for future development, and create a top-level summit in the field of elderly care services and operations.

Forum participants, including leaders from the opening ceremony, mayors in charge of 16 cities in Shandong Province, directors of the Civil Affairs Bureau, deputy directors in charge, directors, and department heads, presidents of domestic and foreign industry associations, and deans of elderly care institutions, attended the summit forum.

3. Health and Wellness Tourism Development Conference and Health and Wellness City Development Forum:

At the same time as the Expo, the Health and Wellness Tourism Development Conference and Health and Wellness Urban Development Forum will be held, aiming to promote the construction of health and wellness cities, deeply explore the industry prospects, and comprehensively promote the healthy development of the health and wellness tourism industry. The content includes the opening ceremony, keynote speeches, industry exchanges, roundtable forums, and other related activities. We plan to invite industry decision-makers, experts, scholars, representatives of academic associations, and business representatives to share a series of exploratory and leading academic foresight and innovative practices.

4. Investment Promotion Conference:

Hold a "Tourism and Health Care Industry Investment Promotion Conference", with relevant leaders such as the mayors in charge of 16 cities in Shandong Province or the directors of the Civil Affairs Bureau to promote the development planning environment and investment policies of the health care industry in various regions, and invite representatives of large enterprises to promote the development strategy plan of the health care industry. At the same time, on-site signing ceremonies were held for large-scale health and wellness projects in various cities in Shandong Province.
5. Selection of "Double Top Ten":

Holding the 2024 Double Top Ten Selection Event: "Top Ten Brands in Shandong Health and Wellness Services 2024" and "Top Ten Innovative Projects in Shandong Health and Wellness Industry 2024". Through the selection, excellent service brands and products will be promoted to the market to benefit elderly friends, while also inspiring more health and wellness enterprises to innovate and develop, making positive contributions to the development of the province's health and wellness industry.

6. Selection of Silver Age Study Tour Base:

Carry out selection activities for Silver Age Study Abroad Bases, register and select eligible funds from various cities in Shandong Province, select a batch of high-quality study abroad bases, and create a model province for Silver Age Study Abroad.

7. Selection of high-quality institutions for health and wellness tourism:

Selecting high-quality health and wellness tourism institutions within Shandong Province, the event aims to make a group of excellent health and wellness tourism institutions stand out through selection and display, establish industry benchmarks, popularize health and wellness tourism to the public, and promote new concepts of health and elderly care.
8. Organize cultural activities with distinctive features:

In order to enrich the cultural life of the elderly and share the achievements of the development of the elderly care industry in the province, cultural activities such as elderly song and dance performances, elderly calligraphy and painting competitions, and elderly photography competitions will be held on site at the Expo.

9. Carry out public welfare service activities:

At the exhibition site, relevant activities such as free clinics, legal consultations, and elderly care service consultations will be organized. Experts and legal advisors from well-known hospitals will be invited to provide health and wellness service consultations for the elderly.

participation fee

1. Standard booth costs 6800 yuan per 9 square meters (3 meters * 3 meters)

Configuration: One negotiation table, two chairs, one 220V 500W power socket

2. Luxury booth priced at 7800 yuan per 9 square meters (3 meters * 3 meters)

Configuration: One negotiation table, two chairs, one 220V 500W power socket, carpet

3. Space only booth: 700 yuan/square meter, starting from 18 square meters

Configuration: There is no configuration for the light and ground, and you need to design and construct it yourself, pay management fees and electricity bills, etc

• Telephone:0532-85861016
• Truename:Mr. Jiang
• Mobile:17669680507
• Address:No. 9 Miaoling Road, Laoshan District, Qingdao City, Shandong Province

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