Brand Exhibition: The Home Expo is one of the three major exhibitions that the China Light Industry Federation focuses on cultivating. It integrates various forms of exhibitions, trade, sales, evaluation, exhibitions, and performances in the home industry. It is a national and international exhibition brand jointly created by the central, industry, and local governments, and has a significant influence in the industry.
International integration: The exhibition content of the Home Expo covers upstream real estate, midstream building materials, home decoration, and downstream furniture and household products, promoting organic integration and linkage of the industrial chain.
Building a Platform: The Home Expo comprehensively showcases the latest development achievements and trends of the home furnishing industry, bringing together domestic and foreign trade merchants and distributors to build a platform for showcasing brand image, negotiating cooperative trade, understanding industry trends, exchanging industry technologies, cultivating product brands, and connecting suppliers and demanders.
Stereoscopic combination: The Home Expo adheres to the principles of excellence, expansion, and strength, successfully combining high-quality exhibition brands such as the Home Expo, Housing Expo, Material Expo, Furniture Expo, etc., to achieve complementary advantages and win-win cooperation; The Home Expo has successfully utilized various advanced technologies and information methods to achieve three-dimensional interaction among physical home expo, online home expo, print home expo, aerial home expo, and film and television home expo.
One stop service: The Home Expo provides one-stop services for trade and demand, promoting the sustained, healthy and rapid development of the home industry, promoting urban development and prosperity, and comprehensively serving the construction of a harmonious and moderately prosperous society.
The Source of Charm for Better Exhibitions at Home Expo - Innovative Marketing and Service oriented Exhibition Model
One brand: China Home Expo (UFI certification project of the Global Exhibition Industry Association and trademark registration project of the State Administration for Industry and Commerce)
Two major exhibitions: Home Expo Summer Exhibition (Furniture Exhibition)
Three Innovative Concepts: Adhering to Laws, Independently Innovating, and Shaping Brands
Four Modernization Strategies: Branding, Internationalization, Specialization, and Effectiveness
Five wheel drive: EWMRU
·Holding Home Expo, Establishing Online Home Expo, Editing and Publishing China Home Furnishing Magazine, Publishing Annual White Paper on China Home Furnishing Industry, Running China Home Furnishing Industry Alliance
Six major improvements:
·Continuously increasing exhibition scale, enhancing the characteristics and innovative effectiveness of exhibition hall layout, and continuously enhancing internationalization level
·Continuously enhancing the thickness of exhibition brand resources, continuously enhancing service functions, and continuously improving the operation and service mechanism of exhibitions

Please contact the exhibition organizer for implementation before participating in the exhibition.

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