The warm winter sun quietly brews the prelude to spring, and the thriving exhibition is preparing for the celebration of the new year. The 2024 Jiangxi Consumer Expo New Year's Goods Festival, organized by Jiangxi Provincial Department of Commerce, Jiangxi Provincial Department of Culture and Tourism, Jiangxi Daily, and Nanchang Municipal People's Government, and hosted by Jiangxi Daily Media Group Co., Ltd. and Nanchang Greenland Convention and Exhibition Center Operation Co., Ltd., is scheduled from January 26 to February 4, 2024.
As one of the important themed activities of the 2024 Jiangxi Spring Consumer Season, the Jiangxi Consumer Expo New Year Goods Festival is dedicated to creating four exhibition halls with different themes. 2000 international standard booths, tens of thousands of "unfashionable" New Year goods from all over the country, 10 day traditional annual customs show and trendy shopping experience will fully display the infinite charm of "consumption carnival, happy shopping in the Spring Festival", and start the "first shot" of promoting exhibitions and consumption in 2024.

From the golden autumn to the Chinese New Year, the Jiangxi Consumer Expo has emerged with a magnificent appearance. In September of this year, the first Jiangxi Consumer Expo in 2023 was grandly held in Nanchang. The innovation and creation of the commercial and cultural tourism front, the three-dimensional promotion by provincial-level media, the gathering of high-quality goods in Jiangxi, the enthusiastic participation of 100000 consumers, and the 500 million yuan online and offline comprehensive transaction have achieved the two-way travel of "Made in Jiangxi" and "Made in Jiangxi", and created the Jiangxi Consumer Expo, a new consumer IP and platform in Jiangxi.

The fourth quarter of this year has entered the second half, and with the acceleration of economic recovery and the consolidation of a sustained positive trend in the province, the consumer markets in various regions have been surging and heating up step by step.
Consumption is one of the "three carriages" of economic development. In order to continuously unleash the potential of domestic demand, our province has introduced several measures to further promote and expand consumption since the beginning of this year, continuously optimizing consumption supply, stabilizing bulk consumption, tapping into consumption potential, consolidating consumption foundation, improving consumption environment, and consolidating the upward trend of consumption recovery. The carefully prepared and grandly launched 2023 Jiangxi First Consumer Expo in this era has responded to the needs of the overall situation, gained market recognition, achieved "double harvests" in social and economic benefits, boosted confidence in expanding the consumer market, and provided useful thinking for expanding the exhibition economy.
At the first Jiangxi Consumer Expo in 2023, the 3-day exhibition attracted about 100000 consumers to participate, and the on-site transaction volume exceeded 40 million yuan. As a result, Jiangxi Consumer has gained a new platform and opened a new IP.

As an IP derivative activity, the 2024 Jiangxi Consumer Expo New Year's Goods Festival once again echoes the overall market situation and demonstrates market responsibility. According to a recent announcement from the Ministry of Commerce, as the traditional consumption peak season approaches at the end of the year and the beginning of the year, it is expected that the consumer market will continue to show a steady recovery trend within the year, and the fundamental role of consumption in driving economic growth will be further played.
Stimulate market trends with a keen sense of smell and unleash consumer potential with a strong sense of responsibility. This 2024 "pioneering work" continues the two-way journey of "Made in Jiangxi" and "Made in Jiangxi" from the golden autumn to the Chinese New Year. "Consumption is a key link in the domestic circulation and has a lasting driving force on the economy." The relevant person in charge of Jiangxi Daily Media Group Co., Ltd. said, "The New Year's Goods Festival will increase the supply of high-quality consumption, amplify the holiday consumption effect, play the unique role of media, and help promote the successful conclusion of the three-year action of promoting the quality and expansion of commercial consumption in Jiangxi Province."

The 2024 Jiangxi Consumer Expo New Year's Goods Festival is not only about "New Year's goods", but also will launch a variety of activities online and offline, which is an attempt to innovate consumption scenarios and explore new consumption patterns. It is reported that during the New Year's goods festival, the Jiangxi Provincial Department of Commerce will hold special events such as the "Ganpin Online Travel" Development Conference, the New Year Flower Market Competition, the National Famous and Premium New Year's Goods Expo, the Global Import Product New Year Promotion and Supermarket Production and Sales Matching Conference, the Rural Revitalization Local Products Market Competition, the Jiangxi Consumers' Favorite (New Year's Goods) Brand Evaluation Event, the Jiangxi Intangible Cultural Heritage Folk Culture Consumption Festival Event, and the issuance of threshold free New Year consumption vouchers.
A series of immersive interactive experience activities, such as watching shows, having fun and eating delicious food, will be carried out in the New Year Festival to truly create a carnival for entertainment and shopping in the new year. The New Year's Goods Festival will also carry out a variety of cultural activities, showcasing the unique folk cultural performances and on-site demonstrations of intangible cultural heritage in various regions of Jiangxi. It will also organize activities for 100 calligraphers in the province to write and send off Spring Festival couplets; Carry out activities such as Paper Cuttings, treasure identification and reading in the Spring Festival; Set up a second-hand market to attract students and families to exchange goods or sell on-site, enhance the attractiveness of exhibitions and the sense of participation of citizens.
At the same time, the 2024 Ganpo Online New Year's Goods Festival was specially organized, with a selection meeting and a group of New Year's goods anchors. The organizing committee collaborates with top e-commerce platforms, MCN institutions, and well-known anchor teams to invite well-known domestic e-commerce brands to participate in the New Year's goods festival and select products. A hundred internet celebrity anchors will visit the museum and live stream to create an atmosphere. They will recommend 100 popular New Year's goods brands to netizens across the country, further promoting online sales of famous and high-quality New Year's goods products in Jiangxi, and promoting consumer upgrading and upgrading.

The planned exhibition area for the New Year's Goods Festival is 40000 square meters, with 2000 international standard booths, consisting of four pavilions. The exhibition and sales category covers tens of thousands of types of New Year goods, including national famous and special New Year goods, global imported goods, household appliances and automobiles, local specialty agricultural and sideline products, non staple foods and oils, tea and alcoholic beverages, cured foods, handicrafts, branded clothing, home furnishings, festive New Year products, etc., providing consumers with the greatest convenience to purchase all New Year goods in a one-stop manner.
——A1 Hall New Year Flower Market Hall invites the largest Lingnan Flower Market in Guangdong, Kunming Dounan Flower Market, to bring over a thousand excellent varieties into Jiangxi. The displayed varieties mainly include rare flowers, popular New Year's Eve flowers, as well as festive items such as Spring Festival couplets, New Year paintings, and Chinese zodiac ceramics;
——The A2 Famous and Premium New Year Goods Museum focuses on showcasing high-quality New Year goods. Specially designated famous and special museums in various cities and counties, famous and special products in various provinces (districts, cities) across the country, and famous and special products in Jiangxi Province. Exhibits include popular famous wines, specialty tea gifts, high-quality grains and oils, green food, and other selected New Year merchandise exhibits;
——A3 Pavilion Rural Revitalization Local Products Pavilion, with the addition of the Jiangxi Consumer Expo "First Secretary" live streaming sales area, showcasing nationally renowned and high-quality new agricultural products. Organize on-site sales of agricultural and sideline products, local specialties, leisure food, nut fried food, baked goods, grain and oil products, meat and poultry products, aquatic products and other agricultural specialty products throughout the province;
——Hall A4 Global Imported Goods Hall, Supermarket New Year Goods Gift Box Hall, New Year Goods Home Furnishing Hall, introduced Greenland Hong Kong lifestyle, Greenland Global Commodity Trade Port import commodity channels, introduced 205 exhibits from 30 countries into the Expo to Nanchang, and meticulously created "Spring Festival Consumer Life Quality Zone", "Online Red Card Punch Must Buy Zone", and "Jointly build the" the Belt and Road "National Cultural Characteristic Product Zone". Ten thousand gift boxes for the Spring Festival will be selected, and Metro AG, Hema, Tianhong, China Resources and other well-known local supermarkets will be invited to hold the "Spring Festival Gift Box Special Exhibition" to meet the one-stop shopping needs of Spring Festival consumption.

Please contact the exhibition organizer for implementation before participating in the exhibition.

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