Hebei Province is a province with a high degree of aging population. As of the end of 2021, there were 15.07 million elderly people aged 60 and above in the province, accounting for 20.23% of the total population. Among them, there were 11.11 million people aged 65 and above, accounting for 14.92% of the total population. There are 1777 elderly care institutions in the province with 238000 beds. The coverage rate of home-based elderly care service centers in urban streets is 100%, and 4991 day care service facilities have been built in 4717 urban communities throughout the province, making it the first province in China to achieve full coverage.
In order to adapt to the development trend of aging population and better meet the growing multi-level and diversified elderly care service needs of the elderly, Hebei Province strives to enhance the demonstration effect of collaborative elderly care in the 14 counties (cities, districts) surrounding Beijing, while taking into account the diverse elderly care service needs, adhering to the principles of government leadership and social participation in parallel, equal emphasis on facility construction and capacity improvement, and integration of career progress and industrial development, ensuring basic bottom line, stabilizing basic needs, and filling gaps Optimizing supply to promote balance, accelerating the high-quality development of elderly care services in the province, and striving to build Hebei into a prosperous and enjoyable place in the capital.
The 2024 China (Hebei) International Health and Wellness Industry Expo, with the theme of "Building a Prosperous Capital and Enjoying Health and Wellness in Hebei", aims to promote the development of the health and wellness industry, optimize the supply of health and wellness resources, and effectively meet the diverse and multi-level service needs of different types of elderly people. It is an important content and inevitable requirement to promote the comprehensive development of the elderly and enhance their well-being. The Expo is centered in Hebei and radiates to the North China region, creating an international and professional preferred platform for industry exchange in the entire health and wellness industry chain.

To implement the Action Plan for Accelerating the Construction of the Jingji Blessed Land and the Elderly Care in Hebei, improve the upstream and downstream industrial chain, and innovate the development of the elderly care industry. Innovate the development of the "industry+elderly care services" business model, strengthen industry leaders, enrich elderly products, enhance technological innovation capabilities for elderly services, and enable intelligent products and services to benefit more elderly people.
The total exhibition area of this expo is 20000 square meters, and it is expected to attract 300 domestic and foreign health and wellness enterprises to participate. About 20000 professional visitors will be targeted and invited to visit.

Audience range
National regulatory departments such as civil affairs system, health system, and disability federation system, elderly care institutions, rehabilitation nursing institutions, disability care institutions, medical and health institutions, medical colleges, research institutions, trade institutions, distributors and agents, pharmacies, real estate properties, financial investment, industry associations, charitable organizations, elderly people, ordinary consumers, etc.

On site activity content
（1） Opening ceremony
The opening ceremony of the conference will be held at 9:08 am on the first day of the exhibition. Inviting leaders from the government, business system, civil affairs system, disabled persons' federation system, health care system, as well as representatives from provincial and municipal industry associations and well-known entrepreneurs from the industry to attend.
（2） Innovation and Development Forum
At the same time, the "2024 China Hebei International Health and Wellness Industry Innovation and Development Forum" will be held, inviting well-known domestic and foreign experts and industry figures to discuss the policy direction and industry prospects of the health and wellness industry, discuss new models of medical and wellness operation, and set up sub forums such as home community elderly care, rural elderly care, chronic disease management and prevention. Through exchange and discussion, development methods will be determined to promote regional industrial development.
（3） Holding investment promotion and negotiation meetings
Adhering to the concept of "promoting production through exhibitions and supporting exhibitions through production", a business promotion and negotiation conference will be organized during the exhibition period, combining the advantages of Hebei Province's biopharmaceutical, traditional Chinese medicine industry, and health tourism resources development, to promote the integrated development of the regional industrial ecosystem.
The investment promotion conference will set up various stages such as interpreting investment policies in various cities, signing ceremonies for investment projects, establishing the Hebei Health and Wellness Industry Development Alliance, promoting industry brand enterprises, and selecting outstanding candidates. It will gather industry regulatory departments, practitioners, demand units, and experts and scholars to promote precise matching and docking of supply and demand, and promote regional industrial development.
On site, relevant leaders from the governments of Hebei Province and Shijiazhuang City will respectively promote the development environment and support policies for the health and wellness industry in Hebei Province and Shijiazhuang City. Representatives of large enterprises will introduce their development strategic plans.
Personnel participating in the investment promotion and negotiation conference will conduct project negotiations and organize a signing ceremony for the project cooperation agreement. At that time, relevant leaders from the Ministry of Civil Affairs, Provincial Department of Civil Affairs, Municipal Government, as well as representatives from nearly 50 elderly care associations, more than 50 chambers of commerce and elderly care deans, as well as well-known international and domestic brand enterprises, will be invited to attend together.
（4） Meeting to Connect the Supply and Demand of Elderly Nursing Talents
In order to expand the construction of the elderly care service talent team and alleviate the shortage of professional nursing talents, a professional talent supply and demand docking meeting will be organized at the Expo site. In the form of a peak exchange meeting, universities, training institutions, employers, and supervisory units will be invited for dialogue and exchange to seek solutions to promote talent demand. At the same time, an on-site recruitment fair for elderly nursing talents will be held to promote supply-demand matching.
（5） Service for the Elderly Technology Innovation Competition
In order to enhance the technological innovation ability of serving the elderly in Hebei Province, the "Service for the Elderly Technology Innovation Competition" will be held at the same time as this Expo. It is planned to invite outstanding domestic health and wellness enterprises to participate, focusing on intelligent health and wellness products and intelligent elderly care services. Excellent projects will be selected to stimulate the technological innovation and development of serving the elderly, and make positive contributions to the development of the health and wellness industry in our province.
（6） VR Interactive Experience Hall for Elderly Care Mode
In order to benefit middle-aged and elderly people and provide a more convenient experience of various types of elderly care modes, we have chosen the preferred elderly care institutions. The Expo has set up a VR interactive experience hall for elderly care modes, which uses virtual reality technology to showcase various contents such as Hebei Province's characteristic elderly care institutions, elderly care modes, and residential elderly care. Visitors can enjoy the exhibition hall and explore Hebei, promoting the diversified development of elderly care service modes in Hebei.

Cultural characteristic activities
1. Brand Building - Brand Selection Series Activities
At the same time as the Expo, a series of selection activities were held, including the "Top 10 Brands in Hebei's Health and Wellness Industry" and the "Innovative Design Selection of Elderly Suitable Products". The aim is to promote good products to the market through the selection, benefit elderly friends, and inspire more health and wellness brands to continuously strive and innovate, making positive contributions to the common development of the health and wellness industry in the province.
2. Enriching the spiritual culture of the elderly - Let's see the beauty of the colorful age of the elderly
In order to enrich the cultural life of the elderly and share the achievements of the province's health and wellness industry development, the Expo will hold related cultural activities such as elderly song and dance performances, elderly calligraphy and painting competitions, and elderly photography competitions at the same time.
3. Love starts here - and continues here as well
In order to create an elderly friendly social environment, a public welfare service center will be set up at the exhibition site, and activities such as displaying the style of health institutions, legal consultation, free physical examinations, and expert free consultations will be set up to provide more consultation for elderly friends, striving to ensure that every elderly person can have a place to rely on and care for.

This expo will gather leading domestic and foreign health and wellness technology achievements and service enterprises, showcase product research technology and brand advantages, and focus on the two major fields of "health and wellness" for centralized exhibition and display.
Kang: Rehabilitation nursing and welfare accessories, rehabilitation therapy, prevention and management of chronic diseases in the elderly, traditional Chinese medicine health and therapy, health monitoring and wearable medical care, home medical and rehabilitation equipment, rehabilitation therapy and sports health, etc;
Elderly care: industrial products for elderly living, construction and services of medical and elderly care integration, 5G+smart elderly care, institutional/community home/rural elderly care, design of elderly care transformation, talent training for elderly care services, characteristic institutions and migratory bird services, elderly cultural education, elderly health care and catering supply, natural medicinal supplements and nutritional foods, medicinal and food homology with traditional Chinese medicine health, sleep health, etc.

1. Standard booth costs 7800 yuan per 9 square meters (3 meters * 3 meters)
Configuration: One negotiation table, two chairs, one 220V 500W power socket
2. Luxury booth 9800 yuan/piece, 9 square meters (3 meters * 3 meters)
Configuration: One negotiation table, two chairs, one 220V 500W power socket, carpet
3. Space only booth: 900 yuan/square meter, starting from 18 square meters
Configuration: There is no configuration for the light and ground, and you need to design and construct it yourself, pay management fees and electricity bills, etc

• Truename:Manager Feng
• E-mail:523138820@qq.com
• Address:No. 9 Heyang Road, Zhengding New District, Shijiazhuang City, Hebei Province

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