AWE2024 will launch a new UI full of a sense of the times, with the theme of "Intelligent Technology, Creating Life", and will be held from March 14 to 17, 2024 at the Shanghai New International Expo Center. As a top technology event in the global home appliance and consumer electronics fields, AWE2024 will focus on showcasing intelligent technology, bringing eye-catching cutting-edge innovative achievements to the audience and showcasing a panoramic picture of future smart living.

AWE2023 Review, Opening Industry and Consumer Recovery Event
The global home appliance and consumer electronics industry is gradually recovering, ushering in new development opportunities. The successful hosting of AWE2023 not only showcases the company's technological innovation capabilities, promotes a new round of growth in the industry, but also opens up a new journey for AWE's continuous internationalization and branding.
In April 2023, AWE created a new record of 13 exhibition halls, 150000 square meters of exhibition area, 350000 on-site visitors, and the enthusiastic participation of over a thousand enterprises. AWE is a must-have exhibition for industry professionals, with 70% of professional visitors, and over 80% of company decision-makers or senior managers with high decision-making power; It is worth mentioning that although China's epidemic control measures have just ended, many executives from multinational companies are still eager to come to AWE to experience the changes in China's home appliance and consumer electronics industry over the past three years, highlighting AWE's global influence and industry value.

AWE2024 Creating a Lifestyle, the Ecological Circle of Pan Zhihui Home is Forming
Standing on top of the outstanding achievements of AWE2023, AWE2024 has officially announced its launch. The AWE2024 exhibition hall will be expanded to 14, with a display area of over 160000 square meters. In 2024, AWE adopted a brand new UI and a youthful color scheme, representing AWE's determination to continuously develop and evolve, conveying AWE's pursuit of innovation and vitality, and welcoming and showcasing future industry changes and technological progress with a more modern image.
The theme of AWE2024 is "Intelligent Technology, Creating Life", aimed at strengthening the attributes of AWE's technology-based exhibitions and leading advantages in technological innovation; With the continuous emergence of original technologies and products in AWE, AWE will promote and witness the development of "intelligent technology" to empower the home appliance and consumer electronics industries; At the same time, AWE presents a panoramic view of smart life, combining innovation and experience, accelerating the landing of cutting-edge products on the consumer end, allowing "smart technology" to add value to life and "create and enjoy life" for consumers.
As one of the world's top three professional exhibitions in the field of home appliances and consumer electronics, AWE2024 will continue to focus on the scenario based display of smart homes, focusing on "personalized and customized smart home solutions", "ultimate, fashionable, comfortable, and convenient product experiences", "green, low-carbon, and sustainable development concepts" and other cutting-edge trends in the industry, forming intelligent home appliances, consumer electronics, smart kitchens and bathrooms, and smart entertainment Exhibition area for core clusters such as smart health.
Facing the new era of continuous integration of emerging digital technologies and industries, AWE is gradually expanding the scope of family life, and a smart ecological network centered on home is being formed. Innovative products such as VR/AR, wearable devices, cute pets for mothers and babies, service robots, outdoor appliances, and esports peripherals will all be exhibited at AWE2024, ranging from smart cities, smart healthcare, smart transportation, smart education and other smart life solutions. The boundaries of AWE are being opened up, becoming an excellent platform for people to enjoy the full range of digital life scenarios and immersive experiences.

According to the AWE organizing committee, the German Modern Kitchen Industry Association AMK will participate in AWE2024, returning to the AWE stage after its debut in 2019, showcasing German modern kitchen technology and solutions with multiple member companies; In addition, the Shenzhen Business Display Association will organize a commercial display and consumer electronics exhibition group to showcase the latest developments in the field of commercial display and consumer electronics.
"AWE will adhere to the brand development concept of technology-based, innovative, and digital exhibitions, continue to strengthen the leading role of technology and consumer trends, and attract more high-tech, new category, and new product enterprises to participate. AWE2024 will focus on home life scenarios, create more segmented life scenarios based on technological innovation, consumer trends, and market demand, provide better scenario based experiences, and promote cross-border development and industrial integration." Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, elaborated on the future development direction of AWE.
Deep strategic cooperation with top platforms to create a technology consumption carnival
AWE2024 is not only a grand event in the industry, but also a technology carnival for consumers. The strong rise of emerging media and platforms has brought new marketing concepts, and these platforms that integrate media, entertainment, interaction, product promotion, and marketing have opened up innovative exhibition models for AWE.
In 2023, AWE will carry out in-depth cooperation with many top platforms such as JD and Tiktok. By taking advantage of platform traffic, online viewers will have a comprehensive understanding of AWE and domestic and foreign brands, and purchase under the stimulation of multiple live broadcast with goods and preferential welfare activities; The sales volume of JD home appliances and household appliances has covered more than 700 million person times, and the exposure of Tiktok e-commerce has exceeded 500 million. AWE2024 will continue to work together with JD, Tiktok, Weibo, Baidu, What's Worth Buying, Zhihu, Zhuxiaobang, Haohaozhou and other platforms to ignite a TV show integrating cutting-edge technology and modern consumption concepts. Here, the audience will immerse themselves in the future of technology, immerse themselves in the new trends of life led by home appliances and consumer electronics, feel the wonder and convenience of smart life, and push the consumer experience to a new height. At the same time, digital media platforms such as Yongda Media, Xinchao Media, Window Media, and Gaohe Media will attract more consumers from Shanghai and surrounding areas to enter AWE through three-dimensional and fully covered offline advertising.
Xu Dongsheng said, AWE2024 will collaborate with more partners to launch more interactive exhibition activities, expanding the participation of different circles such as investors, industrial designers, home decor designers, fashion consumption experts, university students, esports, food, gifts, outdoor, etc., further enhancing the influence and attractiveness of the exhibition, and creating more value for consumers and partners. We believe that through our joint efforts, the future AWE will Continuously becoming a benchmark for technological innovation, leading the development of the home appliance and consumer electronics industries
As an important component of the AWE ecosystem, AWE's rich concurrent activities and forums provide a platform for in-depth communication and learning in the industry. The two top forums, the AWE Summit Forum and the "Future Home" Summit Forum, will arrive as scheduled in AWE2024. Industry elites will jointly engage in in-depth discussions on multiple themes such as industry macro development, technological innovation, healthy low-carbon, and intelligent future. In addition, the AWE Epland Awards, known as the "Oscar in the Global Smart Life Field," will also be selected to provide consumers with the ultimate choice for a more convenient and imaginative quality of life.

AWE2024 has officially launched, and a technological feast will be held from March 14th to 17th, 2024 at the Shanghai New International Expo Center, allowing us to jointly create a new era of smart living!

Exhibition Area Distribution:
Smart Home Appliance Pavilion
Smart Home Appliance and Accessories Hall
Consumer Electronics and Intelligent Technology Museum
Intelligent Kitchen and Bathroom
Intelligent kitchen appliances and kitchen small appliances hall
International Brand Pavilion
Haier Experience Hall
Cleaning and Household Electrical Appliances Hall
Health appliance store and kitchen appliance store
Meijian Electrical Appliance Hall and Life Electrical Appliance Hall

Regular booth: (3M * 3M) 13800 yuan
Fine decoration booth: (3M * 4M) 23800 yuan

Space only booth: 0-100 square meters/1580 yuan;

100-200 square meters/1480 yuan;

Over 200 square meters/1380 yuan

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