The development of prepared and conditioned food in China has changed from quick-frozen rice noodles to prepared dishes, and the development of product categories has shown a trend of diversification. In order to promote the high-quality development of the whole prefabricated vegetable industry chain and make greater contributions to building a healthy China and a food power. The 2022 Qingdao International Consumer Goods Expo - Qingdao Prefabricated Vegetable Exhibition, organized by Qingdao Zhanchi International Exhibition Co., Ltd., will be held in Qingdao World Expo City from November 25 to 27, 2022. At the same time, Huifa Cup 2022, the first gold medal competition for dish innovation of prefabricated vegetable enterprises, was held.

As one of the important projects of Qingdao Consumer Expo, Qingdao Prefabricated Vegetable Exhibition is committed to creating a one-stop exhibition and trade event for the prefabricated vegetable industry. At the same time, various activities and competitions will be held to gather high-quality brands and buyers, improve exhibition and display, trade docking, channel expansion, event activities, publicity and promotion and other exhibition functions, and constantly help the industry to develop a new pattern. Innovate and practice the form of exhibition+activity+competition+award, gather more than 100 high-quality upstream and downstream enterprises in the prefabricated vegetable industry, provide a professional, wonderful and high-quality exchange event for the prefabricated vegetable industry, and promote the high-quality development of the prefabricated vegetable industry.

Highlights

（1） International integration and open platform: more than 40 countries and regions along the the Belt and Road are invited to participate.

（2） Professional platform focusing on industry: set up five exhibition areas, focus on key areas of innovation and development, and focus on domestic demand market and domestic and international double circulation.

（3） Innovative three-dimensional service mode: the combination of government promotion and market operation, the combination of online and offline, and the promotion of professional development.

（4） Precise invitation to buyers: organize business associations/institutional procurement groups, traditional buyer procurement and professional procurement in various industries, as well as investment and financing and talent services.

（5） Authoritative policy interpretation: national level policy interpretation enables enterprises to fully understand national policies and international situations, as well as new changes in industry market development.

（6） Wonderful supporting activities: focus on industry development forum, upstream and downstream industry exchange conference, emerging channel interpretation, supply and demand docking and other supporting forum activities, as well as rich small release activities.

（7） New trade situation: comprehensively collect detailed supply and demand information of exhibitors and purchasers, conduct targeted matching and docking, hold online and offline docking meetings, introduce mature e-commerce platforms, and promote transaction facilitation.

（8） Strong communication matrix:

High specification: it is proposed to invite CCTV's authoritative brand publicity and key publicity of the central key news websites, such as People's Daily, Xinhua and Overseas;

All round: use TV, radio, network new media and other media to conduct all-round interviews and reports on the exhibition and major activities;

Stereoscopic: it consists of online new media and offline TV, paper media, market and community;

New media: use new media such as Tiktok, Toutiao and live broadcast platform.

Media publicity and multi-channel audience invitation

A number of media participated in the whole process, making the exhibition more widely spread, more prominent, more diverse highlights, and more far-reaching impact through early warm-up reports, mid-term focused publicity, and later continuous attention. Increase exposure opportunities through multi-dimensional promotion channels such as TV stations, print media, online media, new media and offline media.

（1） Online promotion: soft text release of core media, food communication, news advertising, to increase the audience coverage of the exhibition; Social media matrix, with the help of new media channels to increase the promotion of the exhibition; Regular electronic newsletters to increase the frequency of product promotion; Online display and promotion, efficient and accurate docking, and increased cooperation opportunities.

（2） Offline promotion: professional market visits, accurate exhibition promotion, and promotion of brand and product awareness; Multi form business matching, efficient contact with buyers, and improve cooperation conversion rate; Live interviews and live broadcasts to help exhibitors maximize brand communication and exposure; Official publicity materials, advertising and multiple exposure channels help to increase the popularity of the on-site booth.

Brilliant supporting activities

New media services

Live viewing and online selection of dealers

It will be presented to the industry and the audience in the form of live broadcast of new media, including the grand event of the exhibition, the style of exhibitors, the promotion of new products, and wonderful activities. Innovative brand communication, new trend of product promotion and online selection of dealers create greater value for exhibitors.

Invite media interviews to help brand influence

Many video media interview and report, spread the brand, and help brand influence.

sell goods through livestreaming

Unlock the new promotion methods, help the brand find more partners, bring sales, do product promotion, bring online popularity with goods, promote by enterprises, integrate online and offline, and seek more business opportunities.

Two times a day, about 2 hours each, and no more than 10 minutes for each product promotion;

Each enterprise can provide 3-5 types of products. It is required to provide product information 20 days before the exhibition and provide product samples during the move in period.

The product introduction and selling points should be prepared by the anchor in advance, and enterprises can participate in the live broadcast. New media marketing is hot!

Event Forum

Focus on supporting forum activities such as industry development forum, upstream and downstream industry exchange conference, interpretation of emerging channels, supply and demand docking, as well as rich small release activities.

forumactivity

During the period of Qingdao International Consumer Goods Fair, the Organizing Committee will jointly carry out various forms of forum activities, such as policy release, authoritative analysis, in-depth interpretation, trend research and judgment, and marketing strategy, to promote open cooperation and help exhibitors learn about the latest consumer trends and future market growth hotspots. Related activities are being planned in an orderly manner.

Wonderful Events

The event provides a broad and professional platform for managers and cooks of catering units to show, learn and communicate. The Association takes the lead in organizing several cooking contests, and the dishes are provided by the enterprises. The contest has three major awards, namely, the Special Gold Award, the Gold Award and the Silver Award. The authoritative judges sit in the town to evaluate and award certificates and medals.

Forum Award Ceremony

The award selection aims to commend the advanced, encourage innovation and perseverance, lead the new trend of the industry, help the healthy and orderly development of the prefabricated vegetable industry, recommend a number of high-quality, trustworthy and reputable enterprises and brands to the market and consumers, and build a broader and effective communication platform for manufacturers and consumers. The award ceremony will release all awards and give awards on site. The award-winning enterprises will receive medals and enjoy preferential services such as reduction and exemption of participation fees in the next exhibition.

Precast vegetable exhibition area

Prefabricated ingredients, convenient dishes, convenient staple food, compound condiments, quick frozen food, self heating food, ready to eat food, etc;

Compound condiment exhibition area

Catering condiments, traditional condiments, compound condiments, food ingredients, food ingredients and accessories, raw material dry mixed products, food additives, etc

Leisure food exhibition area

Nutritional and healthy food, organic food and children's food, dessert, puffed food, dairy products, condiments and jam, dried food, baked dessert and coffee, ice cream, frozen and refrigerated food;

liquorexhibition area

All kinds of wine, red wine, low temperature fermented beer, ale, dark beer/strong dark beer, traditional Baijiu, and other alcoholic drinks and wine accessories, wine packaging, wine containers, etc;

Cold chain logistics exhibition area

Cold chain logistics service, cold chain storage and handling equipment, refrigeration and refrigeration equipment, refrigeration and refrigeration transportation equipment, refrigerated cabinet display cabinet, etc

Food Machinery Exhibition Area

Production and processing machinery and equipment, packaging equipment, lunch boxes, labels and flexible packaging, brand planning, etc

World Pavilion

Russia, Japan, South Korea, Malaysia, Thailand, Vietnam, Italy, Germany, the Netherlands, New Zealand, France and other countries import food.

• Company:Qingdao Zhanchi International Exhibition Co., Ltd
• Telephone:0532-55716000
• Truename:Zhanchi Exhibition
• Mobile:15764271965
• E-mail:js@junshenghuizhan.com
• Address:1405 Tianbao International Jinzuo, No. 61, Haier Road, Laoshan District, Qingdao

The information on this site comes from the network and related members, and the website has done its duty to review it. Due to the uncontrollability of the process of organizing the exhibition, some of the exhibition information in the station may change the subject matter, Extending or cancelling the event, please exhibitors and visitors must check with each other again before exhibiting! All the exhibitions in this site are not hosted/co-organized or organized, if there are any disputes during the exhibition, please hold the main responsibility of the exhibition organization! QQ Email: 523138820@qq.com WeChat: 523138820 Mobile: 15313206870