With the improvement of people's living standards and consumption upgrading, the national consumption demand has also transited from "food and clothing type" to "quality type". "quality consumption" has become the "hot spot" pursued by Chinese people in the new era, and the dairy product market continues to develop towards high-end. China's dairy product market has become the world's second largest dairy product market from a small industry with a late start and a low starting point, through innovation, development, quality improvement, and the introduction of overseas advanced technology; After the epidemic, the dairy industry recovered rapidly. With the continuous development of cold chain technology and logistics industry, low-temperature products will become a new growth point of the industry. After ten years of efforts, China's dairy industry has undergone radical and earth shaking changes. Facing the new era, especially with the further improvement of consumers' understanding of the nutritional value of dairy products and the rapid growth of the consumer market, the dairy industry should seize the opportunity, seize the momentum and strive to achieve greater development during the "Fourteenth Five Year Plan" period.

Dairy products are the necessities of daily consumption, and dairy industry is an important industry related to people's livelihood. Compared with ten years ago, the consumption level of dairy products in China has reached a new height. The industrial chain of dairy products industry includes upstream ranches, brands, channel distributors and downstream consumers, among which the brands are responsible for dairy products production and are the core of the industrial chain; In China's dairy industry, the upstream market pattern is highly decentralized, and the bargaining power is relatively limited, while the competition pattern of dairy brands is highly centralized, and their profitability and bargaining power are the strongest in the industry chain. In the context of consumption upgrading, new marketing methods and new retail channels promote the common development of sales and prices of dairy industry, and promote the Chinese dairy market to a new height. Traditional dairy enterprises mainly sell through offline channels such as supermarkets and retail stores through distribution, while emerging dairy enterprises focus on online channels that traditional dairy enterprises ignore and cooperate with offline channels for sales.

In order to adapt to diversified consumption scenarios, dairy products enterprises constantly innovate products through advanced technology to meet the consumption needs of more consumers and bring new vitality and vitality to the dairy market. This exhibition is an international brand event held in accordance with the principle of "specialization, internationalization and branding". With the support of the government and the participation of the industry authorities, with its consistent style of "clear theme, outstanding characteristics, practical results and continuous innovation", it has become increasingly famous and influential in the industry. The insiders have regarded it as a platform for "understanding industry information, grasping market dynamics, displaying enterprise brands, expanding trade channels and seeking cooperation opportunities". The good effect of the exhibition has won the praise and favor of many exhibitors and visitors. It will provide more cooperation opportunities for the global dairy industry, vigorously promote the relevant products of China's dairy industry to enter the global procurement system, and coordinate and cooperate with dairy enterprises around the world for mutual benefit and common development and progress.          

● Liquid milk: sterilized milk, sterilized milk, sour milk, formula milk, etc;

● Milk powder: whole milk powder, skimmed milk powder, sweetened whole milk powder and flavored milk powder, infant formula milk powder and other formula milk powder;

● Condensed milk: whole fat sugar free condensed milk (light condensed milk), whole fat sweetened condensed milk, flavored condensed milk, formula condensed milk, etc;

● Milk fat: thin cream, cream, anhydrous cream, etc;

● Cheese: original cheese, processed cheese, etc;

● Milk ice cream: milk ice cream, milk ice cream, etc;

● Dairy ingredients: dairy additives (including: preparation, starter, sugar alcohols, strains, thickener), dairy production raw materials, auxiliary materials, etc;

● Dairy processing: filling machinery, packaging machinery, sterilization equipment, cheese processing equipment, fluid equipment (valves, pipe fittings, pumps), transportation equipment, cleaning equipment, refrigeration equipment, dairy process supporting equipment, production water and sewage treatment equipment, industrial robots, etc;

● Dairy testing equipment: inkjet printer, printer, temperature calibrator, dairy testing instrument, testing reagent, etc;

● Packaging of dairy products: packaging materials, packaging films, anti pollution coatings, cleaning disinfectants, pipeline insulation materials, printing technology, etc;

● Product traceability system, dairy product technology development and application, dairy product publicity magazines, books, etc;

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