The "2022 17th China (Shandong) international sugar, wine and food fair" (hereinafter referred to as "Shandong International Sugar and Wine Fair") jointly organized by Shandong Provincial Department of industry and information technology, Jinan Municipal People's government, Jinan Municipal Bureau of industry and information technology and Jinan Municipal Bureau of commerce is scheduled to be held in Jinan, Shandong Province from November 18 to 20, 2022. The planned exhibition area is 45000 square meters, which is equivalent to more than 2000 standard booths. It is estimated that 120000 visitors will visit. The conference will look forward to your arrival with "larger scale, higher grade, better service and more benefits"!
1、 Exhibition overview
"China (Shandong) international sugar, wine and food fair" (hereinafter referred to as "Shandong International Sugar and Wine Fair") began in 2006. Relying on Shandong's rich resource advantages, provincial capital location advantages, huge food production capacity and market consumption capacity, with the joint support of local governments (departments), industry associations and industry enterprises at all levels and the careful creation of professional operation institutions, it has successfully held the 16th session, It has a mature and professional exhibition operation mode and good industry reputation. Over the years, Shandong International Sugar and Wine Fair has become more and more mature and perfect in terms of exhibitor invitation, audience organization, supporting services, publicity and promotion, cultural exchange and personalized services. The exhibition effect has been recognized and praised by a wide range of production enterprises, agent sales enterprises (platforms) and consumer groups. It has realized the strategic layout of "based on Shandong, facing the international and serving the industry". It is not only the carrier for enterprises to display their brand image, expand the domestic market and expand sales channels, but also the necessary platform for professional buyers to "negotiate trade, seek business opportunities and prepare goods in two sections". （1） Facing global investment, focusing on Shandong and Jinan, the market space is broad.
The exhibition will attract investment at home and abroad, allowing more international organizations, embassies in China, business associations and enterprises to focus on Shandong, a major coastal economic province in eastern China. Shandong Province is a province with a large population, consumption and economy in China. Its GDP ranks third in the country. It has a strong industrial foundation and active economic entities. Ji'nan is the city city one belt, one road, the future core node city, the three national strategic superposition intersection, the five big economic circle intersection City, has "79 air routes, more than 600 sea routes, 400 many international class trains", is the 2020 most potential international city, the market space is very broad.
（2） The exhibition is large-scale and gathers customers from all over the world to build an industry event.
The exhibition is composed of more than 20 countries around the world, more than 1000 enterprises, tens of thousands of high-quality products and more than 100000 visitors. High specification, strong lineup and high-quality urban exhibition groups and exhibitors have built a platform for enterprises to strengthen international exchanges, obtain new orders and expand new markets, attracted high attention from the media and people from all walks of life, improved the influence and popularity of exhibition groups and cities, and promoted enterprise product sales and the connection between supply and demand, It has contributed to accelerating the formation of a new development pattern of the food industry with the domestic cycle as the main body and the domestic and international double cycles promoting each other.
（3） The government attaches great importance to it, and the urban exhibition group has a strong lineup to promote the development of the industry.
The exhibition is jointly participated by local municipal governments (departments), industry associations, exhibition institutions and enterprises. It has attracted more than 60 exhibition groups from domestic and foreign cities, improved the influence and popularity of the exhibition, accurately assisted the connection between supply and demand, played a positive role in promoting economic and trade exchanges and cooperation among cities, and effectively promoted the development of the industry.
（4） High quality supporting activities enrich the functions of the exhibition and promote the trading volume.
In order to enrich the functions of the exhibition, enhance the value of the exhibition and promote the transaction of the exhibition, high-standard, high-quality and high-level supporting activities such as procurement negotiation meeting, on-site contract signing meeting, new product press conference, industrial docking meeting, economic and trade exchange meeting and investment attraction meeting will be held during the exhibition. Give full play to the positive role of supporting activities in promoting the transaction, industrial cooperation and economic and trade docking of the exhibition, that is, enrich the functions of the exhibition, enhance the value of the exhibition, create a good atmosphere and promote the trading volume.
（5） Invite targeted visitors, lock in the needs of buyers in the whole industry, and ensure the effect of the exhibition.
The organizing committee has 50 + dealer liaison, 100 + new media, 200 + industry institutions, 300000 + dealer big data, hotels, supermarkets and e-commerce channels in Shandong Province and surrounding provinces and cities. The outbound call team directionally and accurately invites professional audiences. The "channel + content" full matrix jointly locks the needs of buyers in the whole industry. It has a reputation of "more enterprises, more audiences and more benefits" in the industry.
（6） Layout the whole industrial chain, use new media and take multiple measures to create a good atmosphere.
In order to better serve exhibitors and make them obtain practical results, extensive publicity and invitation were carried out in the early, middle and late stages of the exhibition. Adhering to the principle of "let professionals do professional things", comprehensively integrate media resources and industry resources, use the linkage promotion of "professional media + new media + traditional media", carry out tracking reports for the exhibition in an all-round, multi period and in-depth manner, widely invite and publicize, and create a good atmosphere.

（1） VIP comprehensive exhibition area
1. Domestic urban exhibition areas: domestic urban exhibition areas such as domestic provinces (including Hong Kong, Macao, Taiwan, municipalities directly under the central government and autonomous regions), cities, districts (counties), industrial parks, industrial clusters and county economic zones organized by industry competent departments or organizations.
2. Foreign comprehensive exhibition areas: national pavilions, cross-border e-commerce and international trade service providers, import commodity markets, cross-border e-commerce parks, comprehensive bonded parks and other import commodity exhibition areas organized by national competent departments or organizations.
（2） Industry exhibition area
Food and health products; Alcohol and alcohol derivatives; Agriculture and agricultural and sideline products; Cereals, Oils and seasonings; Meat and frozen food; Beverages and dairy products; Convenience food and snack food; Packaging and mechanical equipment; Catering and supply chain; Foreign trade and export commodities; Third party service platforms and e-commerce services; Geographical landmark products and commodities with local characteristics.
（3） Supporting service area
Conference area, catering area, promotion area, business negotiation area and other supporting service areas related to the exhibition.

classtype	newspaperprice	gaugegrid	preparenotes
lightland	880 yuan / m2	From 36 ㎡	The organizing committee provides space for exhibitors, who can design, build and configure the required items by themselves,The construction drawing shall be provided to the organizing committee before November 10, and can be built after successful review.
markchange	6800 yuan / piece	3M*3M	Added on the basis of standard exhibition ?2.4m * 1m advertising space, including advertising space picture production.
Title Sponsor	According to the needs of enterprises, the organizing committee provides customized exhibition plans for exhibitors.

matters needing attention
Application for booth → submission of materials → confirmation of booth → financial remittance → preparation for exhibition → Exhibition on time
the measure of area: 40000 square meters

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• Address:No. 1 Rizhao Road, Huaiyin District, Jinan

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