After more than two years of preparation, the 2021 Guangzhou international high-end customized Lifestyle Exhibition (Gaoding exhibition) jointly created by China Foreign Trade Guangzhou Exhibition Co., Ltd. (hereinafter referred to as Zhongmao exhibition) and Guangzhou zhongjulian Exhibition Co., Ltd. (hereinafter referred to as zhongjulian exhibition) will be held in the Canton Fair Exhibition Hall (Zone C) from December 3 to 6, 2021.

Strong alliance to create a new platform for high-end customization industry

As one of the organizers of Gaoding exhibition, China International Trade Exhibition is the "national team" of China's exhibition industry, with two flagship exhibitions, China Home Expo and China Construction Expo, which lead the world in terms of scale and influence in the large home construction and decoration industry; as another organizer of Gaoding exhibition, China Habitat United exhibition has not only accumulated extensive industrial resources in the home construction and decoration industry, but also held micro exhibitions for 11 consecutive years. The two organizers will cooperate strongly in the holding of Gaoding exhibition, and achieve accurate positioning and professional orientation from exhibition theme, exhibitors to audience quality.

Gaoding exhibition is a professional platform for high-end customization industry. The organizing committee will invite industry high-end customization brands, high-end customization supporting supply chain enterprises, designers, Gaoding merchants, dealers, high-end decoration enterprises and real estate enterprises to participate together, and integrate the 11 year old wechat exhibition into the new Gaoding exhibition to create a more complete upstream and downstream supply chain for the high-end customization industry The chain should be.

2020 Guangzhou international high end customized Lifestyle Exhibition

The theme of Gaoding exhibition is "better life, better future", which aims to have a better future through quality life. Gaoding exhibition will focus on the design and new product release of Milan Furniture Exhibition, and strictly screen the brands and products of exhibitors. The brand positioning is high-end, the product positioning is high-end, the design requirements are original, and the process and materials are exquisite. It takes "new design, new technology and new materials" as the characteristics of Gaoding exhibition.

Gaoding exhibition will carry out extensive invitation, publicity and promotion to designers, design institutions, high-end decoration enterprises, real estate enterprises and other groups in the field of high-end customization, and further attract high-quality visitors to the meeting through heavy industry activities such as landing China customized home design annual meeting.

2020 Guangzhou international high end customized Lifestyle Exhibition

Born in response to the situation and leading the development of the industry

Gao Ding chose the landmark building in Guangzhou - the exhibition hall of China Import and export commodities fair, which is not only the venue of the prestigious Canton Fair, but also the home building materials exhibition of * * * in the world.

The holding of Gaoding exhibition not only has the advantage of time and place, but also is the general trend of the industry. In recent years, there are two directions in the customization industry:

On the one hand, listed enterprises such as europay, Sofia and Shangpin home distribution have formed a strong scale, and some enterprises in the preparatory stage of listing have also formed regional scale advantages. According to the financial reports published by listed enterprises in recent two years, the competition of mass customization of leading customization enterprises has entered the Red Sea stage. While the scale is expanded, the profits are gradually reduced. It has become a general trend for these enterprises to upgrade to the middle and high end by improving the product grade, design and added value of products

Trend.

On the other hand, in recent years, consumers' consumption concept is changing, consumption aesthetics is improving rapidly, more attention is paid to product quality, materials, technology and other details, and consumption upgrading is accelerating. Some customization enterprises no longer blindly pursue scale and follow the trend. When the trend of minimalism and luxury prevails, they turn to create high-end customized products by integrating supply chain and design resources, and a number of high-end customized brands have sprung up.

Thus, mass customization and high-end customization have become the two main lines of China's customization industry. With the help of various joint forces, Gaoding industry has become the strongest outlet in 2020. At present, a large number of original Gaoding brands are booming, and the supporting high-end supply chain system is becoming more and more mature.

In line with the transformation and upgrading needs of consumption upgrading and customization, Gaoding exhibition will be committed to building a wind vane for the high-end customization industry. Focusing on the long-term goal of "building the strongest high-end customization ecosystem", Gaoding exhibition will focus on the high-end customization industry, concentrate high-quality resources, provide efficient docking channels, present the latest business opportunities, and lead customization enterprises to seize the new outlet of Gaoding.

2020 Guangzhou international high end customized Lifestyle Exhibition

Gather new potential energy to help new development after epidemic

In 2020, a sudden * * * epidemic will have a great impact on all walks of life. But as general secretary Xi Jinping said: "danger and opportunity coexist, and overcoming danger is opportunity.". The epidemic will eventually disperse, and the large home construction and decoration industry will usher in a new round of recovery and growth. After this epidemic, consumers pay more and more attention to home space and quality home decoration, and Gaoding industry will usher in greater development space.

China's Gaoding industry has made great progress in recent years. There have been a number of brands such as Tucson, Weifa, blue valley, naku, rara, three magpies, Zhuo Muwang 1983 and alpha home. They have realized global resource allocation in design, materials and manufacturing equipment, and even have more advantages in service efficiency and water standard. These brands are like Bugatti, Lamborghini and Ferrari in the automotive industry. At present, some listed customization enterprises are also making Gaoding series and even launching Gaoding brands, which has intensified the competition in Gaoding industry
However, it is also easy to understand this phenomenon. For example, Mercedes Benz also has G-Series and even acquired Maybach, and Volkswagen finally acquired Bentley. Finally, the industry moved towards integration. Gao dingzhan is like the * * * luxury auto show of the automobile industry. It will represent the highest level of customization in China.

2020 Guangzhou international high end customized Lifestyle Exhibition

Zhang Chuanxi, executive president of furniture decoration chamber of Commerce of all China Federation of industry and commerce, said: "Gaoding will be a new growth power for China's home building materials industry in the next decade. In 2021, with the strong rise of minimalism and luxury in China, Gaoding enterprises have stood at the tuyere. In order to develop healthily and sustainably, the industry must establish strong platform support and supply chain support, increase the market opportunities of Gaoding enterprises, reduce the cost of enterprises and optimize the industrial structure, so as to make Gaoding form a scale. High price is not high price, let more consumers

Consumers enjoy a high-quality life. "


The holding of Gaoding exhibition will provide a one-stop docking service and a platform for in-depth exchange and cooperation for Gaoding brands and supporting enterprises, Gaoding designers, Gaoding dealers, high-end decoration enterprises and real estate enterprises, create the strongest high-end customization ecosystem, promote the transformation of China's customization industry from high-speed development to high-quality development, and gradually form a "visit Milan to see Italian design and exquisite workmanship in April" In December, I came to Guangzhou to see the new pattern of "integrating East-West design and new application" of China Gaoding exhibition.

1. High end customized home, integrated kitchen, integrated cloakroom, high-end kitchen soft decoration, high-end cloakroom accessories
2. High end customized furniture and high-end soft decoration accessories
3. Imported Gaoding brand, design company studio and high-end decoration brand
4. High end customized door and window, floor and wall paving materials
5. High end commercial space, customized household and supplies, high-end customized outdoor, landscape
6. High end electrical appliances, kitchen electrical appliances, embedded electrical appliances, intelligent audio-visual system, audio-visual room, customized wine cellar, high-end wine cabinet, embedded wine cabinet
7. Cross border customized brands, etc
Exhibitor category of wechat Pavilion:
1. Plate (cabinet / clothing door plate, cabinet plate, sliding door, light luxury minimalist glass door and other products)
2. New materials (decorative film, paper and surface materials, edge sealing strip, paint, adhesive, anti-collision strip, etc.)
3. Hardware system (hinge, slide rail, buffer, pulley and other functional hardware, as well as handle, basket, storage and other smart home hardware products)
4. Overall kitchen system exhibition area (kitchen appliances, kitchen storage, sink, water purifier, dishwasher, garbage processor and other system products, quartz stone, rock plate, stainless steel countertop, etc.)
5. Metal customization and door and window system materials (aluminum glass materials, aluminum profiles, intelligent locks, rubber strips, etc.)
6. Intelligent manufacturing (mechanical equipment and intelligent manufacturing, etc.)
7. New technology (intelligent technology products, clothes racks, intelligent LED lights, etc.)
8. E-commerce big data and informatization (software, technology informatization products, design platform, etc.), modern logistics (intelligent logistics platform, etc.)

Open space: 1200 yuan / m2 (36 m2 and above)
Standard booth: 1500 yuan / m2 (less than 36 m2)

Advertising expenses

• Truename:Manager Zhou
• Mobile:18078822558
• E-mail:27197482@qq.com
• QQ:27197482
• Address:Floor a, hall 16, Zone C, Canton Fair, No. 980, Xingang East Road, Haizhu District, Guangzhou, Guangdong

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