In 2020, the baking consumption under the epidemic situation is not so low, but has gained two industry development surprises: convenient and healthy baking food has become a necessity of life; the growth of household baking has driven people's attention and participation in baking.

According to the data, the retail sales of baked goods in China will reach 231.2 billion yuan in 2019, with a year-on-year growth of 7.4%. It is estimated that the market scale of baked goods will reach 265.7 billion yuan in 2021.

1. The consumption per capita is low, and there is a huge room for improvement

Although China's bakery industry has grown rapidly in recent years, the per capita consumption level is still far behind that of developed countries and regions, and there is room for improvement in the future. On the one hand, from the perspective of quantity, due to the late entry of baked goods into China, consumers are still in the process of acceptance. In the future, with the change of eating habits, the per capita consumption still has room to improve.

On the other hand, from the perspective of price, there are a large number of small and medium-sized enterprises in the bakery industry, and individual operated manual workshops are more common, so the quality of bakery food is uneven, and the product price is relatively low. In the future, with the upgrading of consumption, consumers have higher requirements for product quality and consumption experience, and the increase of unit price will also drive the rise of baking industry scale.

2. The young generation's eating habits are westernized to promote the development of baking industry

Generally speaking, there are three consumption patterns of residents: staple food consumption, leisure consumption and festival consumption. Among them, staple food consumption is the most important consumption form. With the improvement of residents' living standards, the proportion of leisure consumption and festival consumption is increasing rapidly. At present, the younger generation is constantly pursuing a rich, convenient and fast lifestyle, and the catering habits are gradually westernized, which promotes the development of the baking industry.

Safety, nutrition, health and baked products become the development trend of baking industry

In recent years, the occurrence of food safety incidents has triggered a heated discussion in the society and consumers' continuous attention to food safety issues. With the upgrading of consumption, the concept of healthy diet has been deeply rooted in the hearts of the people. According to the Nielsen opinion survey on health and food ingredients, about 70% of the respondents have specific dietary needs, they will control or refuse to eat certain foods or ingredients, and 82% of the respondents are willing to spend more money on foods that do not contain undesirable ingredients. Under the background that consumers pay more attention to safety, nutrition and health, baked goods are also changing.

4. The types and sales channels of baked goods are constantly diversified

With the increasing acceptance of baked goods, the demand for baked goods is becoming more and more diversified. With the upgrading of consumption, consumers are more inclined to baked products, and baked food can not only create a good atmosphere for stores, but also bring considerable profits, which is more and more favored by supermarkets; the penetration rate of baked food in staple food consumption is rising, so that restaurants and hotels also begin to provide baked products.

5. The number of enterprises is large, and the market concentration is rising steadily

In the baking market, there are a large number of small and medium-sized baking enterprises in addition to large chain baking brands with domestic and foreign investment. These small enterprises have relatively few products, uneven quality and low production efficiency. In recent years, driven by strict food safety management and consumption upgrading, the concentration of baking industry is on the rise.

In recent years, the advantages of brand and scale of China's baking chain enterprises have been established, but they are still limited to the regional market.

In 2021, under the situation of the normalization development of epidemic situation and the promotion of internal circulation in China, it has become a top priority for baking enterprises to understand the new consumption trend, grasp the new power psychology of generation Z, and start with product innovation, packaging and marketing to build the differentiated competitiveness of baking products in an all-round way.

Breakthrough empowerment: Haiming Zhengzhou Baking Exhibition, increase market competitiveness

Relying on years of deep cultivation resources, Zhengzhou Baking Exhibition will directly face 30000 + professional buyers from Henan, Shandong, Anhui, Jiangsu, Hebei, Shanxi, Shaanxi, Hubei and other regions. The on-site exhibitors will display new raw materials and new technologies to seize the huge market share in the central and western regions. At the same time, we will cooperate with provincial baking industry associations and representative enterprises to discuss the docking of purchasing demand and exchange learning. The layout and information of channel suppliers / purchasers in various provinces and cities will be publicized on site, and VIP reception area for channel suppliers and purchasers will be set up.

There are special exhibition areas on the exhibition site, such as chain franchise, training organization display and talent docking, new product display and release, packaging creativity, mid autumn ordering, etc., which gather new trends, new models, new trends and new formats to meet the market demand of baking industry. The third cake creative competition, bread competition, baking industry development forum, seven provinces baking industry exchange forum, 30 years baking industry meritorious person award ceremony, technical training, shop exploration and other activities were held.

The 14th Zhengzhou Baking Exhibition will be held in Zhengzhou International Exhibition Center from June 3 to 5, 2021.

Raw and auxiliary materials ﹣ processing and packaging materials ﹣ packaging materials products ﹣ bakery supporting equipment and technology ﹣ coffee high-end drinks

Baking Exhibition Area

Raw and auxiliary materials: stuffing, fruit, kernel, preserved fruit, meat floss, canned, jam, oil, cream, flour, premixed powder, frozen dough, starch, sweetener, improver, spice, essence, pigment, preservative, yeast, nutritional enhancer, preservative, health care raw materials and other related additives, potato products, chocolate products, eggs and egg products, milk and dairy products, fresh food Fruit, OEM, etc.

Packaging materials, products: packaging materials, packaging products, knives and forks, foil, candles, aluminum foil, decorative materials, oil proof paper, handbags, ribbon, wire binding, labels, packaging, trademark design units, packaging box production equipment, etc.


Processing and packaging equipment: cake, pastry, bread, cake, leisure and puffed food, moon cake, candy, chocolate and other processing equipment and appliances, mold, oven, oven, stuffing frying pan, sandwich pot, egg beater, quick-frozen tunnel, prepared food and quick-frozen food production equipment, cooking line, pizza equipment, packaging machinery, inkjet printer, coding machine, testing equipment, etc.


Cake room supporting equipment and technology: display equipment, shelves, refrigeration equipment, water bar equipment, sales equipment, management software, soft decoration products and materials, light box, LED lights, luminous characters, simulation model, cake base, shop decoration and design units.

Other: coffee, beverage equipment and raw materials, ice cream raw materials and equipment, household baking raw and auxiliary materials, equipment, oven, mold, packaging, training institutions, baking books and periodicals


Coffee and high end drinks exhibition area:
Coffee and beverage raw materials and accessories: raw coffee beans, roasted coffee beans, instant coffee, easy to pack coffee, coffee drinks, coffee food, cream, fat growing cream, sugar packets, spice wine, jam, fruit powder, fruit juice, ice cream powder, milk tea powder, puree, milk shake powder, snow bubble powder, tea, etc.
Coffee and beverage production equipment and appliances: automatic coffee machine, semi-automatic coffee machine, professional bean grinder, pearl milk tea coffee machine, coffee appliances, tea appliances, special stoves for tea sets, cold / hot beverage machine, water purifier, cream foaming machine, automatic beverage vending machine, coffee cup, coffee spoon, filter paper, coffee pot, ice drop machine, tea brewing machine, etc., coffee boutique gift box Coffee baking equipment, processing and production equipment and technology of raw and cooked coffee beans, ice maker, ice breaker, ice granulator, snowflake machine, ice cream machine, snow mud and frost machine, etc.

Other: coffee, beverage equipment and raw materials, ice cream raw materials and equipment, household baking raw and auxiliary materials, equipment, oven, mold, packaging, training institutions, baking books and periodicals.

Please contact with the organizer before the exhibition.

• Telephone:0371-63696191、63697930
• E-mail:zzhmhbz@163.com
• Address:12 / F, Xinpu building, 29 business inner ring, Zhengdong New District, Zhengzhou
• Zipcode:450003

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