Appexpo Shanghai International Guangyin exhibition has been held in March for many years. Due to the epidemic situation, in order to ensure the safety and health of all exhibitors and participants, Shanghai International Guangyin exhibition 2020 was postponed to July. The four-day exhibition achieved remarkable results.

Recently, academician Zhong Nanshan and Professor Zhang Wenhong successively issued the latest reminder: beware of the second wave of epidemic in autumn and winter. The World Health Organization also said: in the middle of next year, the world is expected to achieve a large-scale vaccination. For the sake of safety and exhibition effect, the organizing committee decided to re schedule the 2021 Shanghai International Guangyin exhibition in July to continue this year's success.

July, as a key period of the year, is a good opportunity for enterprises to prepare for the promotion of new products and sales of inventory in the second half of the year. The organizing committee will make every effort to build a new marketing scene for the industry, help enterprises grasp new opportunities for development, and create new brilliance for the industry. The international market needs more time to recover and warm up. The Shanghai International Printing Exhibition in July will become the best platform for enterprises to seize business opportunities, seize the market and transform.

1. Digital transformation of inkjet printing
Digital printing -- "the role of engine has been highlighted"
The printing market is evolving from large-scale to differentiation, personalization and diversification, showing a trend of resource aggregation and stickiness enhancement.
Industrial digital printing equipment is mainly aimed at high-end customer groups, high-end quality requirements, design of commercial advertising, labels, packaging and other fields.

Digital printing -- "a great technological revolution"
Digital printing technology has the advantages of high efficiency, low proofing cost, good sound quality and less pollution;
Digital printing will meet people's individual needs and improve people's quality of life;
Digital printing will directly promote the development of "green textiles" and "green manufacturing".

Fast printing of pictures and texts -- the convenience store of culture
Fast printing of pictures and texts has the characteristics of high quality, high speed, small batch and fast change;
"Visual digital" will become the mainstream development trend of graphic fast printing shops;
Personalized letters, personalized folders, personalized books, accurate bidding documents and engineering drawings will be the breakthrough.

Creative design, printing and packaging products -- creating new value
From printing to post printing, from corrugated to color box, excellent creative design + high-end digital technology creates endless new value;
Personalized, flexible, become a new digital label, complementary with traditional advantages, to provide customers with overall solutions;
Digital technology promotes the upgrading of traditional enterprises, opens up unlimited blue ocean, and realizes high-quality brand development.


2. Digital transformation of signs
Digital signs - "screen everywhere"
System level chip technology, commercial screen, LED display technology, high-definition projection, in store music and other new technologies of digital signs are used in the field of digital commercial advertising;
The display content will be more personalized and more targeted. It can be updated and arranged remotely at any time, saving a lot of time and cost;
Interactive function will become the mainstream of industry development, and interact with consumers through visible and dynamic content.

3D printing: "making the impossible possible"
The multi-dimensional effect of 3D printing technology in product conceptual design, prototyping, product evaluation and function verification can meet the psychological needs of people to see, touch and truly experience the product.
3D printing has the advantages of short production cycle, simple process, less labor, low production cost and fast delivery. It can quickly produce advertising logo and give customers the most intuitive and high-quality visual experience.
From print ads to 3D printing ads, many effects that cannot be reflected are displayed, which makes the images in the minds of advertisers realistic.


3. Digital transformation of exhibition
Digital display -- "future breakthrough development driven"
Digital display is the specific application of digital perception technology in the field of commercial display, which is the integration of virtual reality technology, augmented reality technology and artificial intelligence technology;
Digital display has been widely used in real estate display, digital city, restoration of historic sites, virtual tour, special effects of activities, project preview, industrial simulation, urban planning, architectural design, cultural and tourist attractions display, industrial facilities and process simulation, film and television production, Products Show, etc.

Commercial beauty -- "visual enjoyment"
Taking the environment and decorative arts as the main body, combining with many elements such as commercial architecture, cultural characteristics, commercial operation, marketing planning and aesthetic needs;
Let consumers integrate into it, so as to achieve the recognition of the brand and image of the business environment, and increase the brand competitiveness;
According to the form of expression and function, it is mainly divided into: open

15000 yuan per 9 square meters, 12000 yuan per 9 square meters, 10000 yuan per 9 square meters, different exhibition halls have different prices
the measure of area: 210000 square meters

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